2010 Bell Ringer Award Winners List

STUDENT BELLS

Public Affairs Campaign & Community/Consumer Affairs Campaign

 
Student Bell Salem State College for Public Affairs Camapign: US Census Bureau Campaign
 
Student Bell Salem State College for Community/Consumer Affairs Campaign: Wiggio.com Campaign

SINGLE ITEM DIVISION

Annual Report

 
Gold Bell WGBH for WGBH Annual Report 2009 2010: Press Forward
 
Silver Bell RDW Group, Inc. for Northeast Utilities 2009 Annual Report
 
Bronze Bell MassHousing for MassHousing Fiscal Year 2009 annual Report
 
Merit Mass General, Patient Care Services for MGH Patient Care Services Annual Report

Brochure, Promotional Items, Direct Mail

 
Silver Bell RDW Group for TRC Energy Services Folder
 
Bronze Bell Duffy & Shanley, Inc. for Foster Grant Sunglasses and Magnivision Reading Glasses Event Invite and Look Books
 
Merit MERCER'S OUTSOURCING BUSINESS for Capabilities brochure flipbook

Special Publication

 
Silver Bell Thomson Communications for Flight of Fashion Magazine

Graphic Identity

 
Gold Bell MERCER'S OUTSOURCING BUSINESS for Using electronic communications to drive action during Open Enrollment
 
Silver Bell Adams & Knight for Walk It Bike It to School, Connecticut! Logo Design
 
Bronze Bell Hart-Boillot for Taking the Green out of Green
 
Merit The Perry Group for Picerne Real Estate Group Rebranding Program

Print Magazine/Newsletter

 
Gold Bell Dana-Farber Cancer Institute for Impact
 
Silver Bell Dana-Farber Cancer Institute for Paths of Progress 2009

Online Magazine/Newsletter

 
Bronze Bell marlo marketing/communications for marlo monthly
 
Merit Emerge PR for Red Bend E-Newsletter 2009-2010

Bylined article

Gold Bell Tier One Partners for Redefining & Owning A New Breed of Employee Recognition
Silver Bell PAN Communications for Mash-Up: From Should Have to Must Have
Bronze Bell Schwartz Communications for Extreme Design: Johnson Medtech and Ceramic Motors
Merit Hart-Boillot for From Client to Cover in 90 Days

Feature or Commentary Placement: Magazine

Gold Bell Duffy & Shanley, Inc. for Sagus International: Transforming South Carolina Education for the 21st Century
Silver Bell Tier One Partners for Repositioning “Grandma’s Space Heater” as a Safe, Energy-Saving Appliance
Bronze Bell Schwartz Communications for “CPAP Saved My Marriage and My Life”

Feature or Commentary Placement: Online

Gold Bell Conover Tuttle Pace for Wired Features Innerscope Research
Silver Bell 360 Public Relations for Allrecipes.com: Dinner Spinner Pro iPhone Launch Placement with TechCrunch.com
Bronze Bell Conover Tuttle Pace for Wired Gadget Lab Features Blio
Merit 360 Public Relations for Join the Bluetooth Revolution with Jabra STONE

Print Feature or Commentary Placement: Regional Business Publication

Gold Bell 360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety
Silver Bell Racepoint Group for An Energy Efficient Spotlight on Rhode Island
Bronze Bell RDW Group, Inc. for BCBSRI New Building Article in PBN
Merit Solomon McCown & Company for Beth Heider: Beyond platinum

Print Feature or Commentary Placement: Regional/General Interest Publication

Gold Bell Schwartz Communications for South Bend Tribune: INBONE Total Ankle Replacement
Silver Bell Duffy & Shanley, Inc. for Deepwater Wind: Grassroots Communications for Historic Offshore Wind Farm Project
Bronze Bell Racepoint Group for New Scientist Magazine: “Goodbye Trash”
Merit Dana-Farber Cancer Institute for Every Beam Tells a Story

Print Feature or Commentary Placement: National

Gold Bell Schwartz Communications for New York Times feature on artificial ankles
Silver Bell RDW Group for The Vermont Country Store - Intimate Solutions Associated Press Story
Bronze Bell Racepoint Group for ARM: Fortune Magazine Article “The Chip Company that Dares to Battle Intel”
Merit Schwartz Communications for New York Times story on aviation seatbelt airbags

Print Feature or Commentary Placement: Trade Publication

Gold Bell Schwartz Communications for Benefits Selling: Highlighting A Key Customer to Generate Sales
Silver Bell Cone for Jockey “75th Anniversary of the Brief” and WWD
Bronze Bell Conover Tuttle Pace for Variety Features Innerscope Research
Merit Racepoint Group for Network World Panorama Podcast: 5 IT Projects for Recovery

Feature or Commentary Placement: Series

Gold Bell Conover Tuttle Pace for Kurzweil Introduces Blio at CES 2010
Silver Bell Racepoint Group for The Heat Is On: A2aMEDIA Slam Dunks its U.S. Launch
Bronze Bell Solomon McCown & Company for SM&: Positioning Atrius Health at the Vanguard of Payment Reform
Merit 360 Public Relations for From the Couch to the Runway: Snuggie Blanket Fashion Show

Photo or Graphic with Caption Placement

Gold Bell Duffy & Shanley, Inc. for Sagus International: Transforming South Carolina Education for the 21st Century
Silver Bell Dana-Farber Cancer Institute for Santa visits the Jimmy Fund Clinic
Bronze Bell Conover Tuttle Pace for Wrightsville Beach featured in Southern Living
Merit Teak Media Communications for Boston Marathon Jimmy Fund Walk

Television News Placement: Local/regional

Gold Bell 360 Public Relations for Allrecipes.com Thanksgiving Media Outreach
Silver Bell Adams & Knight for Safe Routes to School/Walk It Bike to School, Connecticut! Media Placement
Silver Bell Duffy & Shanley, Inc. for Sagus International: Transforming South Carolina Education for the 21st Century
Bronze Bell 360 Public Relations for Safety 1st Squad Launches Regional Childproofing Service
Merit Thomson Communications for Topsfield Fair Opening Day TV

Television News Placement: National

Gold Bell RDW Group for The Vermont Country Store - NBC TODAY Show Feature
Gold Bell Schwartz Communications for “’NovaSure’ Slick, Quick and Low-Risk”
Silver Bell 360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety
Silver Bell Conover Tuttle Pace for Good Morning America Features Innerscope Research's Super Bowl Study
Bronze Bell Duffy & Shanley, Inc. for Sagus International: Transforming South Carolina Education for the 21st Century
Merit Kel & Partners for Zappos - The Early Show

Multimedia Motivational Presentation

Gold Bell Schneider Associates for Launch of 'Virtual Sweethearts' Twitter Application for the iPhone and Web
Silver Bell Dana-Farber Cancer Institute for Tips for Tying a Headscarf
Bronze Bell Schwartz Communications for An Introduction to VNS Therapy for Patients and their Families.
Merit Duffy & Shanley, Inc. for Fidelity Investments: Call for Book Donations Inspires Local Community

News Release: Regional

Gold Bell The Perry Group for Picerne Real Estate Group $26 Million Investment Program
Silver Bell MassHousing for MassHousing First-Time Homebuyer Tax Credit Loan Regional News Release
Bronze Bell RDW Group, Inc. for BCBSRI Direct Pay Rate Increase News Release
Merit RDW Group, Inc. for BCBSRI 2010 Employer Rate Increase News Release

News Release: National

Gold Bell Schwartz Communications for Javelin: Identity Fraud is Up But Consumer Costs are Down
Bronze Bell 360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety

Response to Breaking News

Gold Bell Schwartz Communications for Slooh: Watch NASA Blow Up The Moon
Silver Bell Matter Communications for Altman Vilandrie & Company business press coverage after the release of Google’s new phone
Bronze Bell Kel & Partners for Knowland Group - AP & Fox Business
Bronze Bell PAN Communications for Getting Beyond the Jobs Data
Merit PAN Communications for Making a Federal Case: A Boston Law Firm' Reaction to DOMA

Web site

Gold Bell 360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety
Silver Bell iFactory for Wyss Institute Website Redesign
Bronze Bell Hart-Boillot for Putting Cancer Advocacy, Action and Awareness into Action
Bronze Bell Network Health for www.Network-Health.org Redesign
Merit MERCER'S OUTSOURCING BUSINESS for 'Feel better about retirement' global online campaign

Corporate or Agency Blog

Gold Bell Cone for What Do You Stand For? Blog Redesign
Silver Bell Sharon Merrill Associates for Sharon Merrill Associates Investor Relations Blog
Bronze Bell PAN Communications for The Voice of Mobile Messaging: The Airwide Portal
Merit MS&L for MS&L Boston's PR Finish Line
Merit Racepoint Group for RaceTalk: Building a Bridge between Media and PR

Media Event

Gold Bell Duffy & Shanley, Inc. for Media Launch Event for Stride Rite's SRT Collection
Silver Bell Schneider Associates for Zeo Personal Sleep Coach Editor Event
Bronze Bell PAN Communications for All Eyes on iZUP; Single Media Event Drives National Awareness for Distracted Driving Solution
Merit Solomon McCown & Co. for Getting drivers to be safe and sober on Massachusetts Roads

CAMPAIGN DIVISION

Community/Consumer Affairs Campaign

Gold Bell Tilson Communications for Staples 2009 Do Something 101 Campaign
Silver Bell Cone for AHA’s Hispanic-focused Cause: Go Red Por Tu Corazon
Bronze Weber Shandwick for A New Friend for ARTHUR: CVS Caremark All Kids Can Teaches Kids About Inclusion
Merit RDW Group for FCC Digital TV Switch Campaign

Crisis Communications Campaign

Gold Bell Bishoff Communications for Melrose YMCA Crisis
Silver Bell RDW Group for Financial Issues Campaign 2009
Bronze ML Strategies, LLC for Nancy Kerrigan's Family Crisis
Merit Solomon McCown & Company for SM& for “Children’s Friend and Service” Protecting Rhode Island’s Oldest Non-Profit

Employee Communications Campaign

Gold Bell Cone for ITT’s Corporate Citizenship program: ITT Watermark
Silver Bell Mintz & Hoke Communications Group for What Will You Make Today?
Bronze Mass General, Patient Care Services for MGH United Way Campaign

Investor/Financial Relations Campaign

Gold Bell Sharon Merrill Associates for CIRCOR International, Inc. 2009 Investor Relations Campaign

Marketing Communications Campaign

Gold Bell Duffy & Shanley, Inc. for Staples; Holiday 2009 Marketing Communication Campaign
Silver Bell Dana-Farber Cancer Institute for Boston Marathon Jimmy Fund Walk Campaign
Bronze Bell May Institute for 'What Does Autism Look Like?' Public Awareness Campaign
Merit Cone for 2009 Jiffy Lube Maintenance Partners for Life Campaign

Product/Service Publicity: Healthcare

Gold Bell Schwartz Communications for Against the Odds: NxStage Medical Secures Validation for Daily Home Hemodialysis
Silver Bell Schwartz Communications for Building Momentum for Bioness Devices through National and Local Media
Bronze Bell RDW Group for Blue Cross & Blue Shield of RI 2009 Media Relations Campaign

Product/Service Publicity: Consumer Campaign

Gold Bell fama PR and National Grid for National Grid and OPOWER collaborate to increase customer awareness and participation in new energy efficiency program
Silver Bell Tilson Communications for Staples 2009 Back-to-School Campaign
Bronze Bell Sherry Alpert Corporate Communications, LLC for Media Campaign for Astronaut Check Auction
Merit Adams & Knight for CHET Dream Big! Competition
Merit Cone for Tidy Cats’ Campaign to End Cattiness

Product/Service Publicity: High-tech Campaign

Gold Bell Schwartz Communications for Promoting GE Innovation to Advance Wireless Healthcare
Silver Bell Schwartz Communications for Epocrates: Saving Lives with the iPhone
Bronze Bell Racepoint Group for ARM Takes On Intel And Wins
Merit Fama PR for Dassault Systemes: The Go-To Vendor for Companies 'Going Green'

Product/Service Publicity: Clean Energy / Green Technology Campaign

Gold Bell Duffy & Shanley, Inc. for Deepwater Wind: Grassroots Communications for Historic Offshore Wind Farm Project
Silver Bell Racepoint Group for A Smarter Energy Solution

Product/Service Publicity: Business-to-Business Campaign

Gold Bell Schwartz Communications for AmSafe Aviation Seatbelt Airbags
Silver Bell Schwartz Communications for Simpler Consulting: Simplifying America?s Health Care System
Bronze Bell Tier One Partners for It Pays to Be Healthy: Linking Virgin HealthMiles to the Healthcare Reform Debate
Merit Schwartz Communications for American Well: Increasing Access to Healthcare and Awareness of Online Care

Product/Service Launch: Health Care

Gold Bell Schwartz Communications for FDA-APPROVAL OF ZENEP : PR Campaign for New Drug Therapy Dominates Media Landscape Through Strategic Awareness Initiative
Silver Bell May Institute/National Autism Center for National Autism Center's Launch of the National Standards Project
Bronze Bell Schwartz Communications for From Negligible to Widespread Awareness: FDA Approval PR Campaign Catapults VeroScience into Limelight

Product/Service Launch: Consumer Campaign

Gold Bell Racepoint Group for Make Room on the Shelf: Sony's eReader Nudges the Competition Aside
Silver Bell 360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety
Bronze Bell PAN Communications for All Eyes on iZUP : Driving the Conversation on Texting and Driving
Merit 360 Public Relations for Project Anywhere, Anytime with the Cinemin Swivel

Product/Service Launch: High-tech Campaign

Gold Bell OutCast Communications for Overtake the Future
Silver Bell Davies Murphy Group for Ten Years Coming & Two Weeks to Make it Happen: Launching Endeca McKinley
Bronze Bell PAN Communications for PAN Communications Brings Novell SUSE Linux Enterprise to the Masses
Bronze Bell Schneider Associates for Zeo Personal Sleep Coach, New Product Launch
Merit Schwartz Communications for Ride The Netezza TwinFin Marketing Wave

Product/Service Launch: Business-to-Business Campaign

Bronze Bell PAN Communications for Making Cents Out of Every Cell

Organizational Identity Campaign

Gold Bell Davies Murphy Group for Extreme Media Makeover for Grail Research
Silver Bell Solomon McCown & Company for SM& Sustaining Visibility for Pax World Mutual Funds
Bronze Bell RDW Group for Repositioning the Brand for Day Kimball Healthcare
Merit Mintz & Hoke Communications Group for From a Ragged Collection of Divisions to a Unified Corporate Identity

Public Affairs Campaign

Gold Bell Cone for Ben & Jerry’s “Hubby Hubby” Campaign
Silver Bell Cone for Timberland “Don’t Tell Us it Can’t Be Done” Campaign
Bronze RDW Group, Inc. for RITBA Toll Increase Campaign
Bronze Schwartz Communications for Patient Advocacy Support for Coverage of CyberKnife
Merit Solomon McCown & Co. for Keeping Massachusetts Roadways Safe

Special Event: Single Campaign

Gold Bell 360 Public Relations for From the Couch to the Runway: Snuggie Blanket Fashion Show
Silver Bell Stamford Hospital for Stamford Hospital Unveils Mobile Wellness Center
Bronze Cronin and Company, LLC for McDonald's Nell Newman Media Tour/Open Door Tour Event
Merit Schwartz Communications for Slooh: Watch NASA Blow Up The Moon

Special Event: Series Campaign

Gold Bell 360 Public Relations for Mom Bloggers Tune-In to PBS KIDS
Silver Bell Adams & Knight for CHET College Kickoff
Bronze Callanan & Klein Communications for House of Blues Returns to Boston
Merit Cone for Launch of Time Warner Cable’s Connect a Million Minds
Merit Solomon McCown & Company for SM& Presents Panel Series 2009

New or Social Media Campaign

Gold Bell Schneider Associates for All New Sweethearts 2010
Silver Bell Conover Tuttle Pace for Blio New Media Campaign 2010
Bronze Conover Tuttle Pace for Breeders' Cup World Championships Social Media Campaign 2009
Merit Waggener Edstrom for PKU Awareness Month: Community Building and Engagement through Facebook