Principal Public Relations Specialist

General Summary:
EMC Corporation is looking for an experienced Public Relations professional with 6-8 years of experience in high tech to be responsible for executing an effective Product Public Relations program. In this role, the individual will align with core EMC business units and other corporate functions to strategize, plan and execute appropriate PR support -- externally and internally. Reporting and working with the PR Manager of Storage Public Relations, this individual will manage internal/external resources to build and carry out a highly visible program that promotes EMC’s product brand among key stakeholders.
 
Job responsibilities will include:

• Developing strategies and executing proactive Product PR activities that align with EMC's marketing and thought leadership initiatives and promote the company’s market and technology leadership.
• Building and maintaining positive relationships with trade media and other influencers (bloggers, etc.).
• Leveraging and introducing best practices in traditional and new media. 
• Providing reporting and analysis for PR program results and make recommendations for improvement/change.
• Developing short- and long-range PR plans to promote key product introductions, initiatives or thought leadership topics
• Developing and editing news releases and spokesperson Q&A, drafting proactive media pitches and researching and developing background information.
• Interacting and serving as key contact with senior company management, senior communications management, international subsidiaries, external resources such as agencies and consultants, partner companies, and representatives of the news media, industry analysts and other potential external influencers.  
• Providing analysis for PR program results and making recommendations for improvement/change
• Representing EMC in a positive and effective manner, exhibiting behavior consistent with EMC's values

Requirements:

• Bachelor’s degree with 6-8 years of public relations experience, with broad knowledge and experience executing successful Product PR programs.
• Results driven.
• Project management skills.
• Comfortable interacting and working effectively with senior management and various business functions.
• Understanding of IT industry, general industry trends and business environment.
• Ability to influence others to achieve results.
• Strong presentation skills.
• Strong business writing skills.
• Demonstrated experience engaging/influencing new media/bloggers.

 
EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.

EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed "EMC Agency Fee Agreement."