Bellringer Awards > Categories
CATEGORIES
SINGLE-ITEM DIVISION
A Single Item entry may be a stand-alone item of a multi-faceted program. Individual items submitted as part of a campaign are also eligible in the Single-Item Division.
1. Advocacy Advertisement
A single, paid corporate statement on an issue of public concern.
2. Annual Report
Examples include reports from private companies, non-profits, hospitals, and charities.
3. Brochure
Printed brochures of any length, written by public relations practitioners, for the promotion, sales, and education of an organization, cause, or event.
4. Promotional Items
Any printed material such as posters, bumper stickers, signs, stickers, palm cards, mousepads, pins, magnets, t-shirts, favors, giveaways, and so forth that promote an organization, cause, or event.
5. Direct Mail
Postcards, letters, folders, and special items developed for and mailed to a target audience.
6. Special Publication
A one-time publication designed to commemorate an event or milestone.
7. Graphic Identity
A logo or other graphic element representing an organization or program that creates, improves, or repositions a brand and is critical in addressing a specific public relations challenge. Explain how public relations counsel played a key role in the development and introduction of the integrated communications strategy and creative, and how the execution met the project's stated objectives. Include examples of how the creative was incorporated in at least three pieces (e.g. letterhead, Web site, promotional item, press kit, etc.). You may include a comparison of the old and new logos, taglines and mission statements.
8. Print Magazine/Newsletter
A hardcopy publication, content-heavy with features, developed for an internal or an external audience. Submit three consecutive issues as one entry. For semi-annual publications, submit both issues as one entry.
9. Online Magazine/Newsletter
An online publication, content-heavy with features, developed for an internal or an external audience. Submit three consecutive issues as one entry. Color printouts should be included as well as reports on the number of hits, page views, click-throughs, and so forth.
10. Bylined article
An article bylined for a company or client and placed in an external publication. Judged on writing and placement skills.
11. White Paper
A document for the purpose of educating industry customers or other external constituents or for the purpose of driving sales leads for a company. Judged on writing skills.
12. Feature or Commentary Placement: Magazine
A placement made by entrant of one staff-written article in an external magazine. Judged on placement skills and implementation of objectives.
13. Feature or Commentary Placement: Online
A placement made by entrant of one staff-written article in an online publication, either an ezine or online version of a hardcopy magazine. Judged on placement skills and implementation of objectives.
14. Print Feature or Commentary Placement: Regional Business Publication
One individual story placement pitched by entrant and written by a staff or contributing reporter in a regional/local publication. Judged on placement skills and implementation of objectives.
15. Print Feature or Commentary Placement: Regional/General Interest Publication
One individual story placement pitched by entrant and written by a staff or contributing reporter in a regional/general interest publication. Judged on placement skills and implementation of objectives.
16. Print Feature or Commentary Placement: National
One individual story placement pitched by entrant and written by a staff or contributing reporter in a national publication or wire service. Judged on placement skills and implementation of objectives.
17. Print Feature or Commentary Placement: Trade Publication
One individual story placement in a trade publication pitched by entrant and written by a staff or contributing reporter (e.g. Banker & Tradesman, Manufacturing News, or Computerworld). Judged on placement skills and implementation of objectives.
18. Feature or Commentary Placement: Campaign
Series of a minimum of three media placements in a variety of outlets, including broadcast, print, and online.
19. Photo or Graphic with Caption Placement
Placement of a captioned photo or other graphic (e.g., screen shot stimulated by actual photo/graphic or by a photo opportunity media alert.) Judged on placement skills and implementation of objectives. Include graphic or photo as well as caption.
20. Television News Placement: Local/regional
A news or feature story produced by station or network staff, that may or may not include VNR and B-roll footage. Judged on placement skills and implementation of objectives.
21. Television News Placement: National
A news or feature story produced by station or network staff, that may or may not include VNR and B-roll footage. Judged on placement skills and implementation of objectives.
22. Multimedia Motivational Presentation
A slide show, video, or CD-ROM or other multi-media designed to motivate people to buy, sell, donate, vote, or similarly persuade an audience to act favorably to stated goals. Samples longer than 3 minutes possibly may not be viewed in their entirety.
23. Press Kit
Provide the collection of materials used to educate a reporter or editor on the company, product, or event. Example materials may include promotional items and press materials - news release, collateral, etc. Please note, unusual-sized press kits often become separate from binders, so be sure to clearly mark each piece with the entrantŐs name, and category name and number.
24. News Release: Regional
Provide evidence of coverage (clips or DVD of TV coverage) by the local media generated by the news release.
25. News Release: National
Provide evidence of coverage (clips or DVD of TV coverage) by the national media generated by the news release.
26. News Conference
Submit materials used to generate attendance, materials used at the news conference, and evidence of media coverage generated as a result of the news conference.
27. Response to Breaking News
Demonstrate how your response to a breaking news story or situation generated increased media coverage for a client, issue, or organization.
28. Web site
A Web site, microsite, repaints of existing sites or short-term site designed for public relations/communications initiatives. This entry must include a hardcopy of entry elements and include the Web address. Must include reports of the number of hits, page views, page visits, and other measurable results.
29. New or Social Media
Provide evidence of how your organization leveraged new or social media technologies/tools such as blogs, wikis, podcasts, pictures, video, vlogs, wall-postings, email, instant messaging, and RSS to communicate and strengthen relationships with target markets, including customers, partners, and investors.
CAMPAIGN DIVISION
A Campaign is characterized by a broad range of separate - though consistent and related - elements implemented over a period of time. Elements of a Campaign may be entered separately in the Single-Item Division.
30. Community Service Campaign
A program to establish or maintain good relations with a group or community, resulting in the mutual benefit of society and the organization.
31. Consumer Affairs Campaign
A program that responds to consumer needs or demands.
32. Crisis Communications Campaign
A program to alleviate a potentially damaging situation, or to communicate during or after a disaster or emergency.
33. Employee Communications Campaign
An internal program to improve and enhance employee relations.
34. Investor/Financial Relations Campaign
A program to explain an organization's fiscal profile and promote favorable relations with stockholders, financial analysts, local business community and/or the general public.
35. Marketing Communications Campaign: General
A program to support the sale/promotion of a cause, individual product, and/or service. Viral marketing campaigns of a general nature may be entered in this category.
36. Product/Service Publicity: Healthcare
A program specifically for the healthcare/consumer market to support the sale/promotion of a cause, individual product, individual treatment, device, diagnostic and/or service.
37. Product/Service Publicity: Consumer Campaign
A program to create awareness and maintain favorable interest in a product or service specifically through media events and placements. This category includes non-profit and consumer-focused campaigns.
38. Product/Service Publicity: High-tech Business-to-Consumer Campaign
A program to create awareness and maintain favorable interest in a high-tech product or service specifically through media events and placements. Be sure to explain the technology in language the judges will be able to understand.
39. Product/Service Publicity: High-tech Business-to-Business Campaign
A program to create awareness and maintain favorable interest in a high-tech product or service specifically through media events and placements. Be sure to explain the technology in language the judges will be able to understand.
40. Product/Service Publicity: Business-to-business Campaign
A program to create awareness and maintain favorable interest in a product or service specifically through media events and placements. This category includes professional services and other business-to-business campaigns.
41. Product/Service Launch: Health Care
A program to promote the introduction of a new product, FDA approval or clearance, or service into the health care or consumer health care marketplace.
42. Product/Service Launch: Consumer Campaign
A program to promote the introduction of a new product or service into the consumer marketplace.
43. Product/Service Launch: High-tech Business-to-Consumer Campaign
A program to promote the introduction of a new high-tech product or service into the consumer marketplace. Be sure to explain the technology in language the judges will be able to understand.
44. Product/Service Launch: High-tech Business-to-Business Campaign
A program to promote the introduction of a high-tech new product or service into the B2B marketplace. Be sure to explain the technology in language the judges will be able to understand.
45. Product/Service Launch: Business-to-business Campaign
A program to promote the introduction of a new product or service into the B2B marketplace, including professional services.
46. Organizational Identity Campaign
A program that creates, improves, or maintains awareness of the organization's identity, market positioning, and purpose.
47. Public Affairs Campaign
A campaign to create public awareness or to persuade people to act on an issue relating to political, governmental, environmental, or socioeconomic conditions and/or policies.
48. Special Event: Single Campaign
A single special event, other than a news conference, to create public awareness of an issue relating to an organization, product, promotion, or service.
49. Special Event: Series Campaign
A series of special events to draw public attention to an organization, product, promotion, or service.
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