Blogs

If you’re starting off 2012 with a new client, here are five tips to help you win the client over, quickly.

1. READ:  Prior to your first meeting, read, read, read: about the company, about the industry, about competitors. 
2. ASK:  Develop a list of strong questions that will help you better understand the client, his/her company and the PR goals at hand. Ask about their business goals and marketing goals – in addition to their PR goals, so everything is in context. 

Earlier this week, over 75 of New England’s PR representatives moved through the streets of Boston on a rather warm January evening to attend the Pub Club’s “Boston’s Media Best” panel event.

Panelists included some of the “media bests” in Boston:

A lot has been made over the rise of social media. From the consumer-facing adopters you’d expect, to companies more beholden to strict industry regulation, it’s clear that the movement is getting everyone’s attention – including the PR professionals behind the curtain.

The Pub Club hosted the second Master’s Program on January 13. “The Voice” was a discussion about brand ambassadors. Leading the discussion was moderator, George Snell, Senior VP of Digital and Social Media for Weber Shandwick Worldwide and on the panel were Patricia Boudrot, former Director of PR for Filene’s Basement; John Burnham, Director, Communications at IBM Security Systems Division; and Malcolm Faulds, Senior Vice President of Marketing at BzzAgent.