HeapesLiza's blog

One of the best kept secrets of the “earned media” world is that CPMs (cost per marketing impressions) can easily stand up against traditional “paid media” campaigns. “Earned media" in the PR world essentially means publicity gained through promotional efforts other than paid advertising– and can include social media campaigns and PSAs (public service announcements). As marketing budgets continue to constrict, communications professionals are looking for the best value for every dollar spent.

4/5/11

The Publicity Club of New England organized a roundtable discussion with a few of Boston’s top healthcare reporters including:

• Julie Donnelly, Reporter, Boston Business Journal www.bizjournals.com/boston
• Gideon Gil, Health & Science Editor, Boston Globe www.boston.com
• Adam Feuerstein [@adamfeuerstein], Senior Columnist, TheStreet.com  www.thestreet.com
• Brian Johnson [@brianjohnson], Publisher & Co-founder, MassDevice www.massdevice.com
• Christine McConville, Healthcare Reporter, Boston Herald www.bostonherald.com  

AdvaMed, important medical technology advocacy group, recently issued its formal, lengthy, response to proposed changes to the U.S. Food & Drug Administration's 510(k) clearance process for medical technologies.

Well , Tiger’s back at it again…golf that is. It’s been a big day for him and from the looks of it; he’s in good hands with Ari Fleischer handling his PR. The Pub Club’s own Jennifer George from Cone Inc., was interviewed by the Boston Golf Examiner  to provide expert commentary on Tiger’s PR moves.