dennehypr's blog

On February 14, the Publicity Club of New England hosted a free webinar for participants in the Bell Ringer awards. Hosted by Julie Dennehy, principal of Dennehy PR, and Karen Reynolds, regional manager for Business Wire, the webinar focused on both the judging process and tips for successful entries.

Dennehy, a long-time judge and Pub Club past-president, shared a list of top 10 ways to improve a Bell Ringer entry:

4/21/11

With the Bell Ringers just around the corner, we thought we’d debunk a few myths that have been floating around regarding the awards. Let the myth-busting begin!

4/13/11

In the last of a series of informative discussions targeting senior-level PR professionals, Professor Ed Downes of Boston University welcomed a panel of experts and attendees for higher-level discussion on social media – a “paradigm shift” for today’s practitioners.  We were honored to welcome Lisa Allen Brown (LAB) of Massport, Josh Gitelson (JG) of RF Binder and Len Dieterle (LD) of Mathworks as panel participants.

3/17/11

The Masters Institute experts touched on ethics and the importance of going with your gut and being honest, never compromising your personal ethics. Examples of this were shared, with all in agreement that your personal ethics should guide your professional crisis planning. 

More tips on ethics in crisis communication:

3/11/11

At last month’s Masters’ Institute Crisis Progam, discussion centered on social media as a tool in the crisis communications manager’s toolbox. PR practitioners need to recognize that the world – and news cycle – has been dramatically changed and shortened due to the instant nature of social media as a news gathering, crowdsourcing, news monitoring and information dessemination channel.