Looking to offer friendly insight into the world of celebritygossip and pop-culture news, Vera Sweeney launched I’m Not Obsessed in 2005. Shortly after, to have a more personal voice on the web, Vera created Lady and the Blog to focus on food, family and fashion. She also recently co-founded Getting Gorgeous, a company that is dedicated to offering fashion and beauty advice for moms. Vera has been featured on Good Morning America, CBS News, E! Entertainment and in Oprah Magazine, The Rachael Ray Magazine, Newsday and more. Despite juggling photo shoots, Twitter parties and writing, this mom of two took some time out of her day to offer tips to Pub Club members for working with bloggers. You can follow Vera on Twitter at @VeraSweeney