I love what I do. I love working with my clients to figure out the best way to share their news and ideas to drive conversions and new leads. I love thinking of creative ways to drive awareness. I love being creative, and inspiring and guiding my team(s) to come up with great ideas to implement that just blow the client away.
It’s Friday! Casual Friday! As we closely near the weekend, many of us may have traded in our work suits for more casual trends such as TOMS Shoes or Alex and Ani bracelets. These brands are increasing in popularity. Not just because they are fashionable, but because of what the brand stands for.
It’s a new year and with that comes resolutions, new goals and a clean slate. Many will focus on fitness, healthy eating, less time spent on Facebook, new hobbies, etc. My suggestion to PR peers is – quite simply – get out of your comfort zone. Try something new, expand your horizons and be a better PR professional because of it.
A PR crisis can happen fast. An unexpected event ripples throughout the company and executives go into crisis mode, seeking shelter in the board room. Employees whisper in the hallways. And, once that crisis spreads to the outside world, public companies often watch in horror as the stock price plummets.