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C-3PO and the Art of Pitching the Media

If you’re a Star Wars fan, you may remember that Luke Skywalker’s uncle, Owen Lars, was a moisture farmer on Tatooine. At one point in the film, he meets with traveling Jawa merchants to evaluate their droids as potential farm hands. He stops in front of C-3PO and has the following conversation with him:

Is The Press Release Dead? Not by a Long Shot!

By Richard Pirozzolo, Guest Blogger

Even though the Tweet seems to be getting all the attention, don't send the press release to the graveyard just yet. It's as relevant today as it ever was.

‘Tis the Season to Buy a Casual Day at the Office…and Give Back!

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Wed, 11 Dec 2013 10:58:01 -0600

By Karen Reynolds, Treasurer, Publicity Club of New England

This time of year is so hectic and as a manager you really start to notice the strain on your team. Like many companies, we have a team party to rally up the comfort and joy of the holiday season, but the stress is still hard to relieve for busy folks.

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