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At the end of last quarter, I volunteered my time to a non-profit organization to help them with their crisis messaging. The organization has a lot of meaning to me and I knew that my professional PR experience could provide them with some strategic guidance during a difficult time.

News never sleeps. And neither do public relations practitioners who have to announce important—albeit untimely—company news during a holiday. Here are some tips for navigating the media landscape during this holiday season:

In our role as communications professionals, we’re often tasked with ensuring our clients are sharing not only the right message with the right audience, but following through on that message. If you’re promising something, you should be able to deliver.

Year after year, one of the toughest media seasons to pitch is the holidays. PR teams for consumer brands have to constantly and creatively think bigger and better to have their products or services stand out. While the below executions may not be the most successful, here’s a few of the trends I’ve seen this year.