By Diane Ripstein

There is something about the instantaneous quality of "IM"ing that is perfect for today's normal environment; it is real-time communication that is quick, effective, immediately received and connects on a human level. Although well-crafted messages that go through multiple iterations and layers of approval won't go away anytime soon, consider what Instant Messaging can do for your clients.

 Mark Crowley, Staples Inc.

On October 13th, the Publicity Club of New England hosted the second installment of Securing TV and Radio Coverage in a Major Market. Moderated by Sean Martin of Regan Communications, the evening featured a panel of the top assignment editors and managers from around the region, including: 

Recently, the Publicity Club interviewed PRWeek News Editor, Rose Gordon. She joined the magazine a year ago from BowTie News where she served as an associate news editor on several trade publications, including Pet Product News. Prior to that, she worked at Arms Control Today in Washington, DC, after graduating from American University. You can reach her at rose.gordon@prweek.com.