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Living Large: Lifestyle media share coverage tips and trends

One of our hottest programs of the year! The Publicity Club is once again bringing you the opportunity to hear from the region's top lifestyle, travel and entertainment media about pitching techniques, dos and don'ts, and the inside track to get pitches read and turned into stories. This year we pleased to bring a whole new panel including Yankee Magazine, Cape Cod Life, Asian Boston, Boston's Weekly Dig and moderated by Ezra Dyer from the Improper Bostonian.

Monday, June 18
6 pm Light Dinner
6:45 pm Panel Discussion
33 Restaurant & Lounge
33 Stanhope Street, Boston

Pub Club & PRSA Members $35
Non-members $55
Full-time students $15
Pub Club student members FREE

Green Mountain Media: Panel Discussion and Networking Event

The Publicity Club of New England and HMC² in Stowe, are pleased to co-sponsor a networking event and media panel discussion with the Vermont media. This first Pub Club event in Vermont will feature six top writers and editors for an informative discussion on the trends in today's media, print vs. online and where they really get their story ideas. The panel, moderated by Nicole Fenton, director of client services and public relations at HMC², will feature:

Mike Townsend, editor, Burlington Free Press
Shay Totten, editor, Vermont Guardian
Joe Healy, editor, Vermont Magazine
Peter Oliver, editor, Ski Vermont Magazine
Peggy Shinn, ski and travel freelance writer
Sarah Tuff, freelance writer for National Geographic Adventure, Men's Journal, New York Times

Monday, May 7
6 pm Networking & Light Dinner
7 pm Panel Discussion

Green Mountain Ballroom
Wyndham Burlington Hotel
60 Battery Street, Burlington, Vermont

$25 per person
$10 special rate for full time college students

Deadline for registrations is May 4. Cancellations must be made by May 4 for refunds. Credit card payments only, please

Increasing Importance of Online Content for Business Media

It is no longer the case that a person does not find out about major news until the press release crosses the wire and/or the newspaper goes to print. Consumers have access to obtain and consume news basically wherever and whenever they want: television, radio, newspapers, magazines, and the bewildering variety of material available on the Internet through Blogs and social networking. Online content is extremely important for businesses and business media to connect with consumers to deliver targeted messages and quality news in real-time. Additionally, many of the top online stories now navigate the news that is deemed “print worthy.”

So where does your news fit in? Who should really get your first pitch? Join the Publicity Club of New England as we bring you some of the top business news editors in the region to discuss the importance of online content in the business media.

Marie Buckley, TheBostonChannel.com
(affiliated with WCVB-TV, ABC Boston)

Mark Jewell, The Associated Press

George Donnelly, Boston Business Journal

and

Peter Casey, VP of Programming at WBZ

Wednesday, May 16
6 pm Light Dinner and Networking
= 6:45 Panel Discussion

The Conference Center
One Main Street
Cambridge, MA

$35 Pub Club and PRSA Boston Members
$55 Non members
$15 Non member students
Free for Pub Club student members

SPACE IS LIMITED

PRSA Boston and Publicity Club of New England Program
April 23, 2007

“Breakfast with The Boston Globe Editors”

SOLD OUT!!!

Don’t miss what promises to be a high-energy and up-close discussion with the media as PRSA Boston and the Publicity Club of New England co-host this breakfast with key department editors from Beantown’s top daily.

Our panel of Globe editors will include:

• Gideon Gil – Health and Science
• Caleb Solomon – Business
• Editors to be named from Features, Entertainment and the City Desk – Stay Tuned!

The panel will answer questions such as:

• How will the Globe evolve as print circulation numbers decline and audiences increasingly turn to Internet sources for news and information?
• What is the best way to work with the Globe’s reduced staff of editors and reporters?
• What new trends are occurring with information gathering and reporting?
• And more!

Seating is limited, so register today!

Date:
April 23, 2007 — 8-10 a.m.
Breakfast and Networking 8-8:30 a.m.
Panel Discussion 8:30-10 a.m.
Optional tour 10-10:30 a.m.

Place:
The Boston Globe
Third Floor Auditorium “The Link”
135 Morrissey Blvd.
Boston, MA

For directions, go to: https://bostonglobe.com/aboutus/directions.stm

Cost:
PRSA Boston Chapter and Pub Club Members $35
Non-Members/Guests $55
PRSSA/Pub Club Student Members $20

SOLD OUT!!!

Saying it loud and clear!

Using word of mouth, viral, buzz and blog marketing

Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing and public relations objective. Word of mouth marketing empowers people to share their experiences. It's harnessing the voice of the customer for the good of the brand. And it's acknowledging that the unsatisfied customer is equally powerful. Learn from the experts at this exciting panel discussion.

Moderated by Laura Tomasetti, managing partner of 360 Public Relations, the panel will include:

Dave Balter, Founder & CEO, BzzAgent
Walter J. Carl, Ph.D., Assistant Professor Department of Communication Studies, Northeastern University
Jim Nail, Chief Strategy & Marketing Officer, Cymfony

First 50 registrations will receive a copy of "Grapevine: The New Art of Word-of-Mouth Marketing" co-authored by Dave Balter.

Monday, March 26
The Library at Hotel 140
140 Clarendon Street, Boston

6 pm Light Dinner
7 pm Panel Discussion

$40 Pub Club & PRSA members
$60 non members
$25 non member students

Networking 101

When
Tuesday, March 13, 2007
7:30 am breakfast
8:00-9:30 am workshop

Where
Courtyard Boston Tremont Hotel
275 Tremont Street, Boston

$20/Students
$40/Members
$60/Non-Members
Free for Pub Club student members
** The first 50 registrants will receive a free copy of The Networking Survival Guide by Diane Darling

Do you dread attending industry events? Hang out by the food table or with your co-workers and friends to avoid having to make small talk with strangers? Then this workshop is for you.

Diane Darling, Founder and Principal Consultant for Effective Networking, will present an interactive session on the fundamentals of networking, including

• Overview of networking - what it is and isn't
• Name badge and business card tips
• How to have a winning handshake
• Body language - the hidden messages you may be sending
• Best practices for working the room
• Follow up: E-mail vs. Voicemail vs. Snail mail
• Diane founded her company on the premise that everyone can learn to network, they just need to find their own style. Please join us to find yours and to learn how networking can help you advance your professional career.

About Effective Networking
Effective Networking Inc. teaches successful networking techniques to generate opportunity and growth. Based in Boston, the company was established on the premise that everyone can achieve professional and personal goals through this essential survival skill for today's fast-paced, competitive world. For more information about the company’s workshops, services and products, please visit www.effectivenetworking.com.

Registration Closed

Saying it loud and clear!

Using word of mouth, viral, buzz and blog marketing

Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn't about creating word of mouth -- it's learning how to make it work within a marketing and public relations objective. Word of mouth marketing empowers people to share their experiences. It's harnessing the voice of the customer for the good of the brand. And it's acknowledging that the unsatisfied customer is equally powerful. Learn from the experts at this exciting panel discussion.

Moderated by Laura Tomasetti, president of 360 Public Relations, the panel will include:

Dave Balter, Founder & CEO, BzzAgent

Walter J. Carl, Ph.D., Assistant Professor Department of Communication Studies, Northeastern University

Jim Nail, Chief Strategy & Marketing Officer, Cymfony

First 50 registrations will receive a copy of "Grapevine: The New Art of Word-of-Mouth Marketing" co-authored by Dave Balter.

Monday, March 26
The Library at Hotel 140
140 Clarendon Street, Boston

6 pm Light Dinner
7 pm Panel Discussion

$40 Pub Club & PRSA members
$60 non members
$25 non member students

Registration Closed

Health Care Coverage: The biggest stories of 06 & hot topics for 07

SOLD OUT!

Date: Wednesday, January 17
Time: 6 pm (dinner) 6:30 pm (panel discussion)
Location: Boston Medical Center
Function Rooms 1&2, Second floor, East Newton Pavilion, Boston Medical Center, 88 East Newton Street
Parking: $5 in the 710 Albany Street garage

Join us as we discuss the biggest stories to hit the Boston healthcare media in 2006 and what to expect in 2007. What will be hot, what are the trends and how to get media coverage in the largest healthcare market in the country. Moderated by Boston Medical Center's Director of Communications, Ellen Berlin, the Pub Club brings you an esteemed panel of healthcare reporters and producers from all mediums.

Mimi Segel, producer, HealthWeek, NECN
NECN Healthweek is a 30-minute program hosted by Karen Swensen on Sunday mornings at 10:30. Each week features hard medical news, medical experts and an ask the doctor segment to bring you up-to-date on some of the top medical news of the week.

Martha Bebinger, WBUR, 96.9 FM
Martha Bebinger has been a reporter and producer at WRNI and WBUR for 12 years. She has won the National Headliners Award as well as numerous awards from the Associated Press, the Public Radio News Directors Incorporated and the Radio-Television News Directors Association. Before moving to radio Ms. Bebinger edited documentary and independent films. She has a bachelor's degree in Semiotics and Art from Brown University.

Chris Rowland, Boston Globe, Health Reporter
Chris was one of only 10 journalists chosen for the 2006 Health Coverage Fellowship, an intensive program that provides reporters with a comprehensive view of the policy, structure and operations of New England’s health care landscape. The program’s main sponsor is Blue Cross Blue Shield of Massachusetts Foundation.

Karen Weintraub, Boston Globe, Health/Science Section Editor
Karen Weintraub has been the Boston Globe's Deputy Health/Science editor since September 2003, responsible for some daily coverage as well as the Monday Health/Science section. Before that, she spent more than two years editing the Globe's Boston City Hall and State House coverage, obituaries and news reporters covering a range of topics from homelessness to family life.

SOLD OUT!

*Additional speakers to be announced.

$35 for Pub Club, NESHCo and PRSA members
$55 for non member
$15 for non member students
Free for Pub Club student members

Effective Presentations: From Design to Delivery

When:
Tuesday, October 3
7:30 am Breakfast
8:00-9:30 am Workshop

Where:
Schwartz Communications (Training Room-1st Floor)
Prospect Place, 230 Third Avenue, Waltham, MA

Cost:
$35 Pub Club/PRSA Members/$55 Non Members

Learn from the experts how to make your pitch standout through rich visual stories. How can you “make it personal,” so that you connect with the press and analysts? How to give better talks, in any setting. This interactive workshop will be led by Tom Kennedy, Associated Press award-winning broadcaster and teacher of strategic communication, and Brian Mullins, president of VisuallySpeaking, a presentation design firm.

Writing Workshops Central Massachusetts

Cancelled

Part I: Ten Tips to Improve Your Writing
Part II: Core PR Documents

Expanding to Central Massachusetts
UMASS Medical School, Worcester

UMASS Medical School, Worcester
Ampitheater II, 4th Floor, School Building
$30 per session
$50 special rate for both sessions when you sign up together
*Includes dinner

Part I: October 17
Part II: December 5
6:00-8:30 pm

Cancelled

Writing Workshop Part I:
Ten Tips to Improve Your Writing

This hands-on writing workshop for public relations and communications professionals at all levels will give attendees solid tips and feedback to sharpen their writign skills. Attendees will leave with 10 solid tips and feedback to sharpen their writing skills. Attendees will leave with 10 solid tips to improve writing, covering editing, audience considerations, and overcoming the fear of grammar. The workshop will provide a primer to newer marketing/communications professionals, or a refresher for seasoned veterans.

Writing Workshop Part II:
Core PR Documents

This hands-on workshop focusing on how to approach some of the basic PR and marketing-communication documents. The course will cover:

• Executive Biographies
• News Releases
• Case Studies
• Bylined articles
• Backgrounders
• White Papers

This workshop is ideal for public relations and communications professionals at all levels who want to delve into greater detail on the mechanics of writing the PR "staples". Attendees will receive templates and examples of different documents.

Instructor:
Michael Dowding, president of Wordscape Communications and an adjunct lecturer at Boston University's College of Communication, will lead the workshop. He brings more than 20 years of writing, marketing, and public relations experience to this writing seminar.

Directions to UMASS Medical Center
Enter the building via the main Medical School entrance. From the main entrance, take a left at the main corridor and take the second right to locate the elevators. Amphitheatre II: Take the elevator to either the fourth floor and follow posted signs to the entrance.

From the Mass Pike: Easbound: at exit 10, take I-290 east to exit 21, turn right at end of ramp and follow Plantation Street south.
Westbound: At exit 11, turn left onto Route 122 north for one mile, turn right at the third light onto Sunderland road, left at the first light onto Lake Avenue for 2.5 miles and cross route 9. Make U-turn at second break in divider, then turn right into campus.

From I-495:
Northbound:At exit 23, take Route 9 west. Follow Route 9 west for approximately 11 miles. After crossing the Lake Quinsigamond bridge, take first right onto Lake Avenue.
Southboud: At exit 25, take I-290 west to exit 22, turn right at end of ramp, at second traffic light turn left at onto Plantation Street and proceed South.

From I-190:
At the merge with I-290 Shrewsbury exit (watch for exit ramp on left), take I-290 east to exit 21, turn right at end of ramp and follow Plantation street south.

From I-290:
Easbound: At exit 21, turn right at end of ramp and follow Plantation Street south.
Westbound: At exit 22, turn right at end of rampo, at second traffic light turn onto Plantation Street and proceed south.

Click here for a campus map

Tech Media Tell All:
How Roles are Evolving and What this Means to You

SOLD OUT

Times, they are a changing! The introduction of new media (podcasts, blogs, etc.) combined with shrinking editorial staffs have certainly changed the traditional role of today’s tech journalist. In this session, we’ll discuss how PR needs to adapt to these changes by adopting new technologies, as well as new ways to garner coverage for your company.

Topics open for discussion include:

• How tech media staffing issues affect PR
• Vertical vs. beat coverage: the breakdown
• Best ways to generate case studies – is there such thing as an “anonymous” reference?
• What content is most appropriate for podcasts, online video, etc.
• When is it appropriate to use social networking sites for PR?

Moderator--Dana Gardner, Interarbor Solutions

Panelists to include:
Scott Bradner, Network World
Martin LaMonica of CNET
Nancy Weil of IDG News Service
Ben Worthen of CIO

Wednesday, November 1
6-7 pm Networking & Dinner
7-8:30 Panel Discussion

Cambridge Innovation Center
One Broadway
14th Floor
Cambridge, MA 02142

SOLD OUT

$35 Pub Club and PRSA Members, $55 Non Members, $15 Students

SPONSORED BY

Decision 06: Communications Lessons from Regional and National Elections

Featuring Keynote Speaker
Michael Dukakis
and
John Henning
Political Analyst & Senior Advisor, Denterlein Worldwide
Tobe Berkovitz
Political Commentator and Dean ad interim-Boston University College of Communication

Monday, November 20, 2006
The Omni Parker House Rooftop Ballroom
$50 members ~ $75 non members ~ $25 students
6:00-7:00 pm Cocktail Reception ~ 7:00-9:00 pm Dinner & Presentation

Writing Workshop Series Boston

Part I: Wednesday, November 8
Part II: Wednesday, December 13
6:00-8:30 pm
Boston University, College of Communication, Room 317

$30 members/$50 non members per session
$50 members/$85 non members both sessions (when registering at the same time)
Dinner is included

Writing Workshop, Part I - Ten Tips to Improve Your Writing
This hands-on writing workshop for public relations and communications professionals at all levels will give attendees solid tips and feedback to sharpen their writing skills. Attendees will leave with 10 solid tips to improve writing, covering editing, audience considerations, and overcoming the fear of grammar. The workshop will provide a primer to newer marketing/communications professionals or a refresher for seasoned veterans.

Writing Workshop Part II: Core PR Documents
This hands-on workshop focusing on how to approach some of the basic PR and marketing-communication documents. The course will cover:

• Executive Biographies
• News Releases
• Case Studies
• Bylined articles
• Backgrounders
• White papers

This workshop is ideal for public relations and communications professionals at all levels who want to delve into greater detail on the mechanics of writing the PR "staples." Attendees will receive templates and examples of different documents.

Instructor:
Michael Dowding, president of Wordscape Communications and an adjunct lecturer at Boston University's College of Communication, will lead the workshop. He brings more than 20 years of writing, marketing, and public relations experience to this writing seminar.

Join the Publicity Club of New England as we co-host two holiday parties with our friends of the PRSA.

Pub Club & PRSA Boston Holiday Gathering

SOLD OUT

Pub Club & PRSA SENE Rhode Island Holiday Gathering
Tuesday, December 12
6:00 pm
Napa Valley Grille, Providence Place Mall
Providence, RI

In honor of our first holiday gathering in Providence, there is no cost to attend.

Securing TV Coverage in a Major Market

When: Tuesday, September 26, 2006
6 pm Dinner & Networking
6:30 pm Panel Discussion

Where: Massachusetts Eye & Ear Infirmary, Meltzer
240 Charles Street, Boston
Main Building, Meltzer Auditorium, Third Floor
Follow signs for parking at either MEEI or Mass General Or Redline to Charles Street T-stop

Cost: $35 Pub Club/PRSA members/$55 non members
no cost for student members/$15 student non members (Student ID required)

The Fall season of Publicity Club programs kicks off with a new twist on our very popular Meet the TV Assignment Editors event. Learn from the experts how to garner coverage this major media market. Competition is stiff! So what really is news worthy? What will make your company or client stand out? How can you get the attention of the assignment desk? This interactive event will be an insightful and informative discussion and Q&A with panelists from:

FOX-25
WHDH-Channel 7
NECN
WCVB-Channel 5
WCBS-Channel 4
WB-56

Thanks to our sponsor

PRSA Boston & Publicity Club of New England
jointly present:

“The Ins & Outs of Web PR:
Leveraging the New Media Technologies”

Technology is rapidly changing the public relations landscape, as more and more people look to alternative media outlets to receive their news. Public relations professionals are increasingly using new online media technologies to broadcast their company’s or clients’ messages as the simple, traditional press release isn’t always the best tool.

At this panel program, you will learn about these new technologies — blogs, RSS, viral marketing, and podcasting — and the best practices for leveraging them to deliver messages quickly and efficiently, and to communicate and develop deeper relationships with target markets, including customers, partners, and investors.

Our outstanding panel of experts will discuss:

• Approaches for bringing the new media tools into your public relations and marketing programs
• Effective search engine optimization strategies
• What technologies are “over-hyped”
• How to measure the effectiveness of campaigns that utilize these tools

Moderator: Amanda Watlington, principle of Searching for Profit and author of Business Blogs: A Practical Guide.

Panelists:

Baratunde — Comedian, author and “vigilante pundit” who uses blogs and podcasts to promote himself and his show. Also counsels companies on diverse issues – www.baratunde.com/news.shtml

Mark Baard — Writer of the Boston Globe’s “Personal Tech” column, regular correspondent with Wired News, and author of his own blog – www.baard.com.

Liz Bulkley — Producer and contributor to New Hampshire Public Radio's Front Porch program, which provides content for NHPR's Website.

Dennis Foley — Technical Director of the NPR program “Living on Earth” and the proprietor of Homework Productions and Sound Design.

WHEN: Wednesday, May 24, 2006

TIME:
6 p.m. – 8:30 p.m.
Dinner & networking 6:00 – 7:00 p.m.
Program 7:00 – 8:30 p.m

WHERE:
Museum of Science
Science Park, Boston

T-accessible by Green Line to Science Park Station and a short walk from the Red Line Charles/MGH Station, Orange Line Bunker Hill Community College Station or the Orange/Green Line North Station.

Parking will be validated when parking in the Museum of Science garage.

COST:
PRSA/Pub Club members - $35
Non-members/guests - $55
PRSSA/Pub Club Student Members - Free
Other Full-time Students - $15

If you are paying by check, promptly e-mail kelly@pubclub.org to reserve your space, and mail your contact information with your check to The Publicity Club of New England, PO Box 514, Rowley, MA 01969. Pub Club and PRSA Members pay $35, Non-Members $55 and Students $15 (includes light dinner). Pub Club's student members are welcome at no charge. Registration deadline is Friday, May 19, and cancellations must be made before the registration deadline to avoid being billed. Please note that no shows will be billed, and students must present proof of full-time enrollment.

Writing Workshop Part II: Core PR Documents

When: Monday, April 24, 2006
6:00 p.m. - 6:30 p.m. - Light dinner and networking
6:30 p.m. - 8:00 p.m. - Workshop

Where: RDW Group Place, 125 Holden Street, Providence

Back by popular demand! Don't miss this hands-on workshop focusing on how to approach some of the basic PR and marketing-communication documents.

The course will cover:
Executive Biographies - What goes in - and what stays out of - the management bio? The best bios use a proven formula that starts with a focused theme sentence and concisely summarizes the right credentials with the right emphasis.

News Releases - Leveraging the "first/best/only" strategy, you'll learn how to craft headlines, create compelling subheads, use the inverted pyramid, develop spokesperson quotes, structure bullets, create boilerplate, and more.

Case Studies - Learn about the "before, during, and after" structure for the classic 750-word case study. You'll also pick up some interviewing tips, too. Pitches - What's the best way to structure and write basic pitch letters and e-mails?

Other PR Documents - Time permitting, we'll also briefly cover byline articles, backgrounders, and white papers.

This workshop is ideal for public relations and communications professionals at all levels who want to delve into greater detail on the mechanics of writing the PR "staples." Every attendee will receive templates and examples of different documents. Michael Dowding, president of Wordscape Communications and an adjunct lecturer at Boston University's College of Communication, will lead the workshop. He brings more than 20 years of writing, marketing, and public relations experience to this writing seminar. The cost to attend is $25 (includes dinner).

Writing Workshop III:
Writing For Web Searches and Search Engine Optimization - Sold Out

When: Monday, April 10, 6 pm (dinner) 6:30-8 pm (workshop)

Where: Lawrence Memorial Hospital, Medford, MA (map & directions)

Cost: $25 per person

For Web writers today, search engines are one of the most important issues that affect copywriting. To please a growing array of search engines, you need to use keywords with which you want to be associated. However, you can’t just “write for the search engine.” You also need to write in a pleasant and engaging voice that attracts and retains visitors.

Learn how to achieve that difficult balancing act at Writing Workshop III: Writing for Web Searches. You’ll learn how:

• To generate targeted traffic from news search engines related to breaking topics or a public relations launch.
• To use press releases and news content to tap into the power of news search.
• Search engines rely on link analysis as an important component for rank Web pages.
• To increase site traffic by building quality links in an appropriate manner
• Search engines deal with blog and feed (RSS/Atom) content and why that syndicated content can drive new search-related traffic.

This workshop will be led by Amanda Watlington, principle of Searching for Profit and author of Business Blogs: A Practical Guide. Amanda brings over twenty years of experience as a communications, sales and business strategy consultant, and ten years as a Web marketer to the Publicity Club.

Meet the Regional Business Press - Sold Out

Register today for Meet the Regional Business Press, a panel discussion featuring regional business media who will share best practices and pitching tips.

When: Tuesday, March 28, 2006
6:00 p.m. - 6:30 p.m. - Light dinner reception and networking
6:30 p.m. - 8:00 p.m. - Panel discussion and Q&A

Where: Emerson College
Bill Bordy Theater
216 Tremont Street, First Floor
Boston

T-accessible by Green Line at Boylston Street or Red Line at Park Street

Meet the Regional Business Press will give public relations and marketing professionals the opportunity to learn from the area's leading business journalists what goes into a good story, how the current media climate affects coverage, the best times to pitch, and how to get the pitch turned into a story

Moderator: Susan Shelby, Rhino PR

Panelists:

• Jenn Abelson, Boston Globe
• Scott van Voorhis, Boston Herald
• Michelle Hillman, Boston Business Journal
• Paul Grimaldi, Providence Journal

This program is Sold Out. Cancellations must be made before the registration deadline (March 24th) to avoid being billed. No shows will be billed. Students must present proof of full-time enrollment.

If you are interested in future dates for any of these programs, please contact Kelly Woodsum at Kelly@pubclub.org.

Writing Workshop, Part I - Ten Tips to Improve Your Writing - Sold Out

When: Monday, March 20, 2006, 6:00 - 8:00 p.m.

Where: RDW Group Place, 125 Holden Street, Providence

Back by popular demand! The Publicity Club of New England is holding another hands-on writing workshop for public relations and communications professionals at all levels that will give attendees solid tips and feedback to sharpen their writing skills. Michael Dowding, president, Wordscape Communications, and an adjunct instructor at Boston University's College of Communication, brings more than 20 years of writing, marketing, and public relations experience to this unique writing seminar.

Attendees will leave with 10 solid tips to improve writing, covering editing, audience considerations, and overcoming the fear of grammar. The workshop will provide a primer to newer marketing/communications professionals, or a refresher for seasoned veterans. The cost to attend is $25 (includes dinner).

Register here or contact Kelly Woodsum at 978-948-2323 or kelly@pubclub.org. If you are paying by check, promptly e-mail Kelly to reserve your space and mail your contact information with your check to The Publicity Club of New England, PO Box 514, Rowley, MA 01969. Registration deadline is Friday, March 17. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed.

DIRECTIONS

From Boston and Points North of Providence

• Take 95 South towards Providence.
• Take Exit 22A DOWNTOWN/MEMORIAL BLVD., which is the farthest one to the left (there are three branches at this exit).
• At the end of the ramp there is a light. Take a left onto Francis Street (going straight towards the State House). Providence Place mall will be on your left.
• At the second light on Francis you will be at the foot of the State House. After you get to the foot of the State House, bear left on Hayes and take an immediate right, keeping the State House on your right. At the intersection at the top of the hill, go left on Smith Street.
• Proceed over the overpass/bridge (Route 95 is below) and RDW is the first building on the right after the overpass.
• Take your first right onto Holden Street before the Exxon Station and parking is available in the back.

Case Studies in Crisis Communications

*rescheduled from December

When: Monday, February 27, 6:00 p.m. - 8:00 p.m. (Dinner/networking from 6-6:30; panel from 6:30-8)

Where: Mass Eye & Ear Infirmary
240 Charles Street, Boston
Main Building, Meltzer Auditorium, Third Floor

Directions
Follow signs for parking at either MEEI or Mass General
Or take Redline T to Charles Street stop

The Pub Club is once again bringing you all new case studies from a variety of industries to showcase the best practices for managing, containing, and alleviating the devastating impacts of a crisis on a company's image. Learn how the best in the business manage crisis under fire such as consumer product recalls to nationwide scandals. Get strategies to keep you focused even during the most untimely crisis situations. Bring back new ideas to keep your organization and clients prepared for any eventuality. Network with the industry's leading PR professionals.

List of confirmed speakers:

• Nicole Fenton, Vermont Teddy Bear
• Ashley McCown, SolomonMcCown & Co.
• Diego Sanchez, AIDS Action Committee
• Nancy Sterling, ML Strategies
• Moderator: Ann Baldwin, Baldwin Media Strategies
• Panelist:Brooke Tyson, O'Neil & Associates

Pub Club and PRSA Members pay $35, Non-Members $55, and Students $15 (includes light dinner). Space is limited, so reserve today. Register here or if you are paying by check, promptly e-mail kelly@pubclub.org to reserve your space, and mail your contact information with your check to The Publicity Club of New England, PO Box 514, Rowley, MA 01969.

Registration deadline is Thursday, February 23. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed. Students must present proof of full-time enrollment.

Writing Workshop, Part IV - Speechwriting | SOLD OUT
When: Monday, January 23, 2006, 6:00 - 8:00 p.m.
(dinner from 6-6:30; workshop from 6:30 - 8)

Our writing workshops to date have focused on the written word. The Publicity Club is proud to debut our first workshop dedicated to the art of the spoken word - Speechwriting. The course will cover:

• What you know that the CEO doesn't
• Where and how to gather content
• How to use stories and anecdotes
• How to use PowerPoint, if you absolutely, positively have to
• How to write for the ear
• How to keep the audience involved, from start to finish

This workshop is ideal for public relations and communications professionals at all levels who want to add greater value to their organizations and clients delivering presentations and speeches. Jean Gogolin of WordWright, the workshop's leader, has been a staff speechwriter for senior executives at Prime Computer, Lotus Development, Northrup Grumman, IBM, and EMC Corporation. She produces a monthly e-newsletter called "The WordWright."

The cost to attend is $25 and includes dinner. Contact Kelly Woodsum at 978-948-2323 or Kelly@pubclub.org. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed. Please bring your registration receipt with you.

Meet the Lifestyle Media

Don't miss the Publicity Club's Meet the Lifestyle Media panel on Tues., Jan. 24, 6:00 - 8:30 p.m. at Redline in Harvard Square, 59 JFK Street, Cambridge, MA. (map & directions) Appetizers will be served.

The Publicity Club of New England is offering public relations and marketing professionals the opportunity to hear from the region's top lifestyle media about pitching techniques, dos and don'ts, and the inside track to get pitches read and turned into stories. Panelists include:

• Ruth Tobias, Features Editor, Boston's Weekly Dig
• Rachel Travers, Freelancer, Boston Globe
• Henley Vazquez from Stuff @ Night
• Kerry Purcell from the Boston Herald
• Josh Wardrop from Panorama
• Erica Corsano from Boston Common

Members pay $35, non-members pay $55, full-time students pay $15 (includes dinner). Or contact Kelly Woodsum at 978-948-2323 or kelly@pubclub.org to register. If you are paying by check, email us first to save your space and then promptly mail your check to The Publicity Club of New England, PO Box 514, Rowley, MA 01969. Registration deadline is Friday, January 20, 2005. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed. Please bring your registration receipt with you.

Holiday Party, co-hosted with PRSA

What: Holiday celebration with our colleagues
When: Monday, December 12, 2005, 6 - 9 p.m.
Where: The Foundation Lounge, Hotel Commonwealth
500 Commonwealth Avenue
Kenmore Square, Boston
617-933-5000
(T-accessible to Kenmore Square, valet parking at the hotel for $12, additional parking available nearby at Fenway-area garages)
Directions

Details:
Ring in the holiday season with sushi and sake at the hip and sophisticated Foundation Lounge at the Hotel Commonwealth. Share the holiday cheer while you mingle with your Publicity Club and PRSA peers amid the plush seating, warm lighting, and cutting-edge design. Cost to attend is $15 for Publicity Club or PRSA members, and $20 for non-members per person (includes Zensai, Japanese appetizers; cash bar available). Contact Kelly Woodsum at kelly@pubclub.org. If you are paying by check, promptly e-mail Amy to reserve your space, and mail your contact information with your check to The Publicity Club of New England, PO Box 784, Bedford, MA 01730. Registration deadline is Friday, December 9. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed. Please bring your registration receipt with you.

Writing Workshop, Part III - B2B: Web Power: How to Find, Create, and Write the Content You Need Fast
When: Tuesday, December 13, 2005, 6:00 - 8:00 p.m. (dinner from 6-6:30; workshop from 6:30 - 8)
Where: Dana-Farber Cancer Institute - Corporate Communications Offices, 20 Overland Street, Third Floor
Boston Map and Directions
(T-accessible to Kenmore Square or Fenway Stop on the D-line; parking available on the street or in a lot for small fee)

Our Writing Workshop series continues with a NEW seminar on writing Web content that attracts prospects and holds customers. Attendees will learn:

• How to get better search engine rankings, more bookmarks, and more repeat visits to their sites;
• Tools and techniques for writing compelling content;
• Methods to create content alternatives in-house such as glossaries, case studies, articles, and blogs; and
• Style tips that will make Web pages more attractive and readable.

Jonathan Kranz, author of Writing Copy for Dummies, will lead this workshop. Jonathan is a 10-year B2B copywriting veteran and the principal of Kranz Communications, a copywriting firm for the high-tech, healthcare, banking/insurance, education, and financial services industries.

The cost to attend is $25 and includes dinner. Register here or contact Kelly Woodsum at kelly@pubclub.org. If you are paying by check, promptly e-mail Kelly to reserve your space, and mail your contact information with your check to The Publicity Club of New England, PO Box 784, Bedford, MA 01730. Registration deadline is Friday, November 22, 2005. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed. Please bring your registration receipt with you.

SOLD OUT Writing Workshop, Part II - Core Public Relations Documents
When: Tuesday, November 29, 2005, 6:00 - 8:00 p.m. (dinner from 6-6:30; workshop from 6:30 - 8)
Where: Dana-Farber Cancer Institute
Corporate Communications Offices
20 Overland Street, Third Floor
Boston Map and Directions
(T-accessible to Kenmore Square or Fenway Stop on the D-line; parking available on the street or in a lot for small fee)

This workshop is sold out. Please e-mail amy@pubclub.org to put your name on the waiting list.

Building on the principles of our popular "PR Writing Workshop: 10 Tips To Improve Your Writing," the Publiciticy Club is also offering "PR Writing Workshop, Part II." The course will cover:

• Executive Biographies - What goes in - and what stays out of - the management bio? The best bios use a proven formula that starts with a focused theme sentence and concisely summarizes the right credentials with the right emphasis.
• News Releases - Leveraging the "first/best/only" strategy, you'll learn how to craft headlines, create compelling subheads, use the inverted pyramid, develop spokesperson quotes, structure bullets, create boilerplate, and more.
• Case Studies - Learn about the "before, during, and after" structure for the classic 750-word case study. You'll also pick up some interviewing tips, too.
• Pitches - What's the best way to structure and write basic pitch letters and e-mails?
• Other PR Documents - Time permitting, we'll also briefly cover byline articles, backgrounders, and white papers.

This workshop is ideal for public relations and communications professionals at all levels who want to delve into greater detail on the mechanics of writing the PR "staples." Every attendee will receive templates and examples of different documents. Michael Dowding, president of Wordscape Communications and an adjunct lecturer at Boston University's College of Communication, will lead the workshop. He brings more than 20 years of writing, marketing, and public relations experience to this writing seminar.

The cost to attend is $25 and includes dinner. Contact Amy Shanler at 781-275-2866 or amy@pubclub.org. If you are paying by check, promptly e-mail Amy to reserve your space, and mail your contact information with your check to The Publicity Club of New England, PO Box 784, Bedford, MA 01730. Registration deadline is Friday, November 22, 2005. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed. Please bring your registration receipt with you.

Writing Workshop, Part I - Ten Tips to Improve Your Writing
When: Tuesday, October 25, 2005, 6:00 - 8:00 p.m. (dinner from 6-6:30; workshop from 6:30 - 8)
Where: Dana-Farber Cancer Institute
Corporate Communications Offices
20 Overland Street, Third Floor
Boston Map and Directions
(T-accessible to Kenmore Square or Fenway Stop on the D-line; parking available on the street or in a lot for small fee)

The Publicity Club of New England is holding another hands-on writing workshop for public relations and communications professionals at all levels that will give attendees solid tips to sharpen their writing skills. Michael Dowding, president, Wordscape Communications, and an adjunct instructor at Boston University's College of Communication, brings more than 20 years of writing, marketing, and public relations experience to this unique writing seminar.

Attendees will leave with 10 solid tips to improve writing, covering editing, audience considerations, and overcoming the fear of grammar. The workshop will provide a primer to newer marketing/communications professionals, or a refresher for seasoned veterans. The cost to attend is $25 (includes dinner). Register here or contact Amy Shanler at 781-275-2866 or amy@pubclub.org. If you are paying by check, promptly e-mail Amy to reserve your space and mail your contact information with your check to The Publicity Club of New England, PO Box 784, Bedford, MA 01730. Registration deadline is Friday, October 21, 2005. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed. Please bring your registration receipt with you.

Meet the Healthcare Media
When: Tuesday, October 18, 6:00 - 8:00 p.m.
Where: Genzyme Center, 500 Kendall Street, Cambridge (near Kendall T-Stop; parking available for a small fee) - Directions

A fitting location and a fitting time - as we'll be fighting off autumn colds, you can pick up a prescription for working with the healthcare media at Genzyme Center, the innovative world headquarters of the biotechnology company Genzyme. The building recently earned the highest possible rating from the U.S. Green Building Council.

Confirmed panelists include:

• Rhonda Mann, Channel 5
• Liz Kowalczyk, The Boston Globe
• Steven Withrow, Bio-IT World
• Additional speakers will be posted shortly

Members pay $35, non-members pay $55, full-time students pay $15 (includes dinner). Register here or contact Amy Shanler at 781-275-2866 or amy@pubclub.org. If you are paying by check, promptly e-mail Amy to reserve your space, and mail your contact information with your check to The Publicity Club of New England, PO Box 784, Bedford, MA 01730. Registration deadline is Friday, October 14, 2005. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed. Please bring your registration receipt with you.

Sponsored by:

Meet the TV Assignment Editors
When: Tuesday, September 20, 6:00 - 8:00 p.m.
Where: Conference Center, 1 Main Street, Kendall Square, Cambridge

The Fall season of Publicity Club programs kicks off with the annual Meet the TV Assignment Editors program. We booked a brand new panel bringing new perspectives and information, including how to work with Planning Editors. Confirmed speakers will represent:

• FOX-25
• WHDH-Channel 7
• NECN
• WCVB-Channel 5
• WCBS-Channel 4
• WB-56

Contact Amy Shanler at 781-275-2866 or amy@pubclub.org to be added to the waiting list.

Annual Meeting

What: Vote on the new Board of Directors while networking with your peers
When: Tuesday, August 16, 2005, 6:00 - 8:00 p.m.
Where: Redline
59 JFK Street (down steps from street level), Harvard Square, Cambridge, 617-491-9851
T-accessible via Harvard Station and parking available

Details:
Join the Board of Directors and other Publicity Club members as we vote in the 2005/2006 slate over appetizers and drinks. We'll meet on the patio outside, or directly inside at the bar area (depending on the weather and the humidity!). Cost to attend is $12 per person (includes light munchies). Register here or contact Amy Shanler at 781-275-2866 or amy@pubclub.org. If you are paying by check, promptly e-mail Amy to reserve your space, and mail your contact information with your check to The Publicity Club of New England, PO Box 784, Bedford, MA 01730. Registration deadline is Friday, August 12. Cancellations must be made before the registration deadline to avoid being billed. No shows will be billed. Please bring your registration receipt with you.