Social Media

A lot has been made over the rise of social media. From the consumer-facing adopters you’d expect, to companies more beholden to strict industry regulation, it’s clear that the movement is getting everyone’s attention – including the PR professionals behind the curtain.

The Pub Club hosted the second Master’s Program on January 13. “The Voice” was a discussion about brand ambassadors. Leading the discussion was moderator, George Snell, Senior VP of Digital and Social Media for Weber Shandwick Worldwide and on the panel were Patricia Boudrot, former Director of PR for Filene’s Basement; John Burnham, Director, Communications at IBM Security Systems Division; and Malcolm Faulds, Senior Vice President of Marketing at BzzAgent.

We recently sat down with Parry Headrick, Senior Director of Communications for Calypso Communications, a marketing communications and PR agency in Portsmouth, NH.  At Calypso Parry leads public relations and social media strategy for a range of clients and works closely with Calypso’s in-house creative department on branding and marketing strategy.  Parry is a recent transplant from San Francisco, CA where he spent 10+ years developing and executing public relations and social media strategy for a range of companies across the tech and consumer sectors. You can follow him on Twitter: @pheadrick

It’s no secret that media relations plays a big part of many PR campaigns. Most people who regularly work with reporters have stories about successful conquests – sporting them proudly like battle scars. And rightly so. But with today’s increasingly competitive landscape, story space is at an unprecedented premium. More than ever, placement depends on who you know.

After working in public relations for several years, I’ve come to truly love this fast-paced and exciting industry. While it sometimes has its challenges, I thrive upon the fact that every day is different and we’re constantly churning new ideas, concepts and opportunities for our clients.