Public Relations

A lot has been made over the rise of social media. From the consumer-facing adopters you’d expect, to companies more beholden to strict industry regulation, it’s clear that the movement is getting everyone’s attention – including the PR professionals behind the curtain.

The Pub Club hosted the second Master’s Program on January 13. “The Voice” was a discussion about brand ambassadors. Leading the discussion was moderator, George Snell, Senior VP of Digital and Social Media for Weber Shandwick Worldwide and on the panel were Patricia Boudrot, former Director of PR for Filene’s Basement; John Burnham, Director, Communications at IBM Security Systems Division; and Malcolm Faulds, Senior Vice President of Marketing at BzzAgent.

For better or worse, email has become a primary form of communication. I can remember a professor telling me back in college (which wasn’t very many years ago) that I was expected to check email at least three times per day, and the whole class balked at the notion!

I hope everyone had a safe and happy Holiday season! I know we did, but it’s back to work as we get ready for a busy 2012!! As we speed into the new year, I’d like to share bits and pieces of information and give you some updates that have to do with the Pub Club. Here we go…

We recently sat down with Parry Headrick, Senior Director of Communications for Calypso Communications, a marketing communications and PR agency in Portsmouth, NH.  At Calypso Parry leads public relations and social media strategy for a range of clients and works closely with Calypso’s in-house creative department on branding and marketing strategy.  Parry is a recent transplant from San Francisco, CA where he spent 10+ years developing and executing public relations and social media strategy for a range of companies across the tech and consumer sectors. You can follow him on Twitter: @pheadrick