PR

A lot has been made over the rise of social media. From the consumer-facing adopters you’d expect, to companies more beholden to strict industry regulation, it’s clear that the movement is getting everyone’s attention – including the PR professionals behind the curtain.

I get asked by friends and colleagues all the time, “What’s better, working in-house or at an agency?”  The answer is both.  Like any situation, there are pros and cons to each – and I’ve been fortunate throughout my career to be on both sides of the debate (a couple times now!).  Having said that, let’s dive in! 

I had the honor of being in the same room as Steve Jobs twice in my life: first, at his infamous 1997 MacWorld Boston keynote address in which a bigger-than-life Bill Gates appeared over his shoulder on the screen; and later that year at an Apple education event in Seattle.

It’s no secret that media relations plays a big part of many PR campaigns. Most people who regularly work with reporters have stories about successful conquests – sporting them proudly like battle scars. And rightly so. But with today’s increasingly competitive landscape, story space is at an unprecedented premium. More than ever, placement depends on who you know.

4/27/11

8,000 – That’s the number of media that will cover the Royal Wedding later this week.  Just imagine the planning and logistics happening right now to keep 8,000 media chuffed (that’s British slang for “happy”).