Twitter

It’s no secret that media relations plays a big part of many PR campaigns. Most people who regularly work with reporters have stories about successful conquests – sporting them proudly like battle scars. And rightly so. But with today’s increasingly competitive landscape, story space is at an unprecedented premium. More than ever, placement depends on who you know.

4/27/11

8,000 – That’s the number of media that will cover the Royal Wedding later this week.  Just imagine the planning and logistics happening right now to keep 8,000 media chuffed (that’s British slang for “happy”). 

4/13/11

In the last of a series of informative discussions targeting senior-level PR professionals, Professor Ed Downes of Boston University welcomed a panel of experts and attendees for higher-level discussion on social media – a “paradigm shift” for today’s practitioners.  We were honored to welcome Lisa Allen Brown (LAB) of Massport, Josh Gitelson (JG) of RF Binder and Len Dieterle (LD) of Mathworks as panel participants.

4/5/11

The Publicity Club of New England organized a roundtable discussion with a few of Boston’s top healthcare reporters including:

• Julie Donnelly, Reporter, Boston Business Journal www.bizjournals.com/boston
• Gideon Gil, Health & Science Editor, Boston Globe www.boston.com
• Adam Feuerstein [@adamfeuerstein], Senior Columnist, TheStreet.com  www.thestreet.com
• Brian Johnson [@brianjohnson], Publisher & Co-founder, MassDevice www.massdevice.com
• Christine McConville, Healthcare Reporter, Boston Herald www.bostonherald.com  

4/1/11

Hashtags, trending topics, Facebook status updates, tweets and profiles. Each of these terms are directly related to social media and the impact it has in each of our daily lives.

There always seems to be something new to learn, some trend you become an expert in just as a new one starts to emerge. So how can you stay ahead of the curve?