marketing

I hope everyone had a safe and happy Holiday season! I know we did, but it’s back to work as we get ready for a busy 2012!! As we speed into the new year, I’d like to share bits and pieces of information and give you some updates that have to do with the Pub Club. Here we go…

We recently sat down with Parry Headrick, Senior Director of Communications for Calypso Communications, a marketing communications and PR agency in Portsmouth, NH.  At Calypso Parry leads public relations and social media strategy for a range of clients and works closely with Calypso’s in-house creative department on branding and marketing strategy.  Parry is a recent transplant from San Francisco, CA where he spent 10+ years developing and executing public relations and social media strategy for a range of companies across the tech and consumer sectors. You can follow him on Twitter: @pheadrick

When was the last time you saw a mother wearing pearls and heels while cleaning the house or taking the kids to school? Gone are the days of aprons and minivans, and moms seen as nothing more than caregivers or home cooks. Women have broken that mold a long time ago.

When it comes to grand openings, MKPR has had its share of debuting brands both big and small such as Starbucks, Pinkberry, Hotel Chocolat and Decathlon. Building a strong brand affinity requires a strategic plan and some careful decision-making. Here are seven steps to help trumpet the arrival of a brand in a new market.

What does building a brand mean today?  Now more than ever before, building a brand should incorporate a carefully calibrated mix of both "on land" and "online" marketing elements – that is to say, the traditional methods of allowing potential buyers to touch and feel a product, and the digitally-oriented, social media strategies that have been gaining popularity in recent years.