blog

I get asked by friends and colleagues all the time, “What’s better, working in-house or at an agency?”  The answer is both.  Like any situation, there are pros and cons to each – and I’ve been fortunate throughout my career to be on both sides of the debate (a couple times now!).  Having said that, let’s dive in! 

It’s no secret that media relations plays a big part of many PR campaigns. Most people who regularly work with reporters have stories about successful conquests – sporting them proudly like battle scars. And rightly so. But with today’s increasingly competitive landscape, story space is at an unprecedented premium. More than ever, placement depends on who you know.

By Karen Reynolds, Publicity Club of New England President
February 9, 2010

Like many organizations, we at the Pub Club declared this year The Year we’d dive into Social Media.

Armed with a talented group of board members representing the best and brightest from New England, we identified several areas where we could make a big splash. We launched a blog, opened a Twitter account, and created not one, but two Facebook pages. We also implemented a continuing Social Media workshop series with an ambitious calendar of 5 events for the 2009-2010 programming season.