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The Pub Club hosted the second Master’s Program on January 13. “The Voice” was a discussion about brand ambassadors. Leading the discussion was moderator, George Snell, Senior VP of Digital and Social Media for Weber Shandwick Worldwide and on the panel were Patricia Boudrot, former Director of PR for Filene’s Basement; John Burnham, Director, Communications at IBM Security Systems Division; and Malcolm Faulds, Senior Vice President of Marketing at BzzAgent.

4/27/11

8,000 – That’s the number of media that will cover the Royal Wedding later this week.  Just imagine the planning and logistics happening right now to keep 8,000 media chuffed (that’s British slang for “happy”). 

4/1/11

Hashtags, trending topics, Facebook status updates, tweets and profiles. Each of these terms are directly related to social media and the impact it has in each of our daily lives.

There always seems to be something new to learn, some trend you become an expert in just as a new one starts to emerge. So how can you stay ahead of the curve?

Five Ways to Champion Social Media Adoption and Overcome Resistance 

In the waning hours of the Grant Park victory celebration back in 2008, political analysts and journalists stood poised and ready to offer insight on exactly what Obama did to win by such a wide margin.  The consensus was social media, known at the time as an “unforeseen force to get out the vote.”  The expecta