Today’s Corporate Social Responsibility: How A Strategic Approach Drives Revenue, Attracts Talent, Engages Stakeholders
Increased stakeholder engagement, demands for greater transparency and even talent acquisition have made corporate social responsibility and an increasingly valuable strategy for organizations. But that doesn’t mean that all organizations have embraced it, or even those that have are maximizing value. In fact, one recent study showed that less than 20% of companies have a fully-developed corporate social responsibility plan – while nearly one quarter have no plan at all. In this Masters’ Institute program, we will explore why organizations should embrace and adopt corporate social responsibility programs. And the importance of making them strategic and authentic. Because it’s no longer enough to participate, the savviest organizations are those that make it an integral part of their business practices. Done successfully, these contribute to improved bottom lines and increased loyalty from stakeholders. And it can help organizations recruit and retain the employees that can be central to both of those.
Friday, Nov. 20
7-7:30 a.m. Networking Breakfast
7:30-9 a.m. Roundtable Discussion
265 Franklin Street, Boston
Edith Onderick-Harvey, President and Founder, Factor In Talent
- Gena Borson, Executive Director, Red Sox Foundation
- Jonathan Yohannan, Director of Public Relations, Panera
- Reed Bundy, Director Corporate Social Responsibility, Constant Contact
- Andrew Ravens, Director Public Relations & Social Media, Eastern Bank
This program is invitation only. To be eligible you must be a marketing/PR practitioner with at least 12 years of experience. It is free to members and non-members.
Request An Invitation