As we round out 2015, I’d like to take a moment and thank all of our program sponsors, panelists and board members who made this past year a huge success for the Pub Club. We’re honored to be part of Greater Boston’s thriving public relations and communications community.
We have some great events in the queue for 2016, but let’s take a moment and look back on all of the successful programs from the past year.
We began 2015 with a sports marketing panel, featuring speakers from the Boston Celtics, Activate Sports and BostInno. Sports scandals have been rife in Boston over the years and these panelists taught members how to manage social media and publicity during a scandal.
In February, we hosted two exciting tours: Passcode, which is The Christian Science Monitor’s newest security publication, and WBUR, Boston’s NPR station.
In March, Charlie Guyer, principal and founder of the Guyer Group, led an informative and exciting deep-dive into the world of analyst relations.
Amy Lyons, president at SHIFT Communications, moderated a lively discussion in May on how public relations is shifting. The panel included speakers from Boston University, Bentley University and Fast Company.
And let’s not forget the annual Bell Ringer Awards, which took place at the House of Blues in June. The Bells honor communications and PR professionals who leverage unique and creative strategies, tactics and tools to achieve meaningful results for their clients and organizations. The Bells is one of my favorite events and I’m already looking forward to the 2016 ceremony, which will also be held at the House of Blues.
We began the new Pub Club fiscal year with an integrated media panel at Suffolk University in September. Led by Don Martelli, VP at Schneider Associates, panelists from Northeastern University, DTZ, the Boston Celtics and Suffolk University discussed ways to apply integrated media tactics to your PR campaigns.
And last but not least, attendees started their engines and speed pitched with reporters from BostInno, Just Us Gals and Boston Tweets in October.
We’re thrilled to announce that the Queen of Measurement, Katie Delahaye Paine, will be hosting a workshop on January 26, 2016. Christine Perkett, CEO of SeeDepth, will also be joining Katie in this lively Q&A on social media measurement.
And as always, if there is a topic you’d like to see as a future program, we’d love to hear from you.
On behalf of the Pub Club, we wish you a joyous holiday season!