June 19, 2018

50th Bell Ringer Awards June 13, 2018 Winner’s List

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Professional Awards – Striker and Ringer  

Striker Award for industry newcomer of the year – Meghan Orencole, Account Executive, Agency 451

Ringer Award for mid-level practitioner of the year – Julie Staadecker, Director,
SHIFT Communications

John J. Molloy Crystal Bell lifetime achievement award – Dr. Robert Brown,
Professor of Communications, Salem State University

Platinum Super Bell

Wayfair, for its High Tech Publicity Campaign: Wayfair PR Attracts Top Talent to Join Wayfair’s House of Tech

Product/Service Launch Campaigns

Business-to-Business

  • Silver – March Communications, for First Face, Now Voice: March Brings Affectiva’s AI Vision to the Public
  • Bronze – Hollywood Agency, for Reality Check: Kaon Shows That AR/VR Are Big for Business
  • Merit – Rainier Communications, for Foresight Automotive: “Visionary” Message Transcends CES Clamor

Consumer

  • Silver – LEWIS on behalf of Jabra, for Jabra Fast-Tracks the Evolution of Wireless Sound
  • Bronze – Cone, for Chicco’s TurnAfter2 Campaign
  • Merit – SHIFT Communications on behalf of Char-Broil, for Char-Broil Takes the Lead with SmartChef

Healthcare

  • Silver – LPP/OVC on behalf of Philips, for No Snoozing at CES: Making Headlines for Philips SmartSleep

High Tech

  • Bronze – Racepoint Global, for Huawei Mate 10 Series Global Launch

Hospitality, Travel, Entertainment

  • Bronze – Adam Ritchie Brand Direction with The Lights Out and Aeronaut Brewing Co. for T.R.I.P. Through the Multiverse: PR Turns the Beer Aisle into a Record Store

Product/Service Publicity Campaigns

Business-to-Business

  • Silver – Mintz+ Hoke with Arcadis, for Arcadis Sustainable Cities transportation study campaign
  • Silver – SHIFT Communications, for Limelight Gets Some Game: Sparking Consumer Debates to Drive Business Opportunities
  • Bronze- Matter on behalf of Progress, for Progress B2B Campaign
  • Merit – Hollywood Agency, for Just Ask Alexa: Vesper Raises Visibility to Lure Big-Name Customers

Healthcare

  • Gold – InkHouse & Quell, for Moving Beyond Opioids: How Technological Innovations Can Impact Chronic Pain (Platinum Super Bell Finalist)
  • Silver – Racepoint Global for Kate Farms: Providing Access to Better Nutrition for Patients to Medical Nutrition
  • Bronze- LPP/OVC on behalf of Philips, for Leading the Radiology Industry through Technology and Innovation
  • Merit – LPP/OVC on behalf of Philips, for Telling the Comprehensive Philips Story at HIMSS 2017

High Tech

  • Gold – Wayfair, for Wayfair PR Attracts Top Talent to Join Wayfair’s House of Tech (Platinum Super Bell Finalist)
  • Merit – InkHouse, for $20 Billion Dollars Can’t Be Wrong — CEOs Back-of-the-Envelope Math Powers

Hospitality, Travel, Entertainment

  • Silver – Adam Ritchie Brand Direction with The Lights Out and Aeronaut Brewing Co., for T.R.I.P. Through the Multiverse: PR Turns the Beer Aisle into a Record Store

Communications Campaigns

Brand Building or Re-Branding

  • Silver – 360PR+ with Nasoya, for Thinking Outside the (Tofu) Block
  • Silver – RDW Group with RI DCYF, for FamilyStrong RI
  • Bronze – Duffy & Shanley, for Launching The Guild in Pawtucket, RI
  • Merit – LEWIS on behalf of ECOVACS, for Sweeping the competition in a new market
  • Merit – Tier One Partners, for Collibra Takes on the Goliaths to Revolutionize Data Governance

Cause Marketing

  • Gold – SHIFT Communications on behalf of EverQuote, for The Road to End Distracted Driving (Platinum Super Bell Finalist)
  • Bronze – Boston University’s PRLab, for PRLab PRoBono 2017
  • Merit – C+C on behalf of Columbia Gas of Massachusetts, for Columbia Gas of Massachusetts Operation Warm

Content Marketing

  • Gold – 360PR+ with Tommee Tippee, for Tommee TIppee’s Scary Pump Rooms (Platinum Super Bell Finalist)
  • Silver – WellPet with 360PR+, for Wellness Natural Pet Food Take Your Dog to Work Day Takeover

Corporate Social Responsibility

  • Gold – Wayfair, for Wayfair Activates Employees to Design and Furnish “Home Away from Home” for Combat-Injured Veterans

Crisis Communications

  • Bronze – Fresenius Medical Care North America, for Crisis Communications/PR Approach to Hurricane Season at Fresenius Medical Care North America

Guerrilla Marketing

  • Silver – Wayfair, for #SkyHighStay: Wayfair & TripAdvisor Transform the World-Famous London Eye into a Luxurious Retreat in the Sky
  • Bronze – Adam Ritchie Brand Direction with The Lights Out and Aeronaut Brewing Co., for T.R.I.P. Through the Multiverse: PR Turns the Beer Aisle into a Record Store

Investor Relations

  • Silver – LaVoieHealthScience, for IR/Financial Communications for Phase 3 Data Release
  • Bronze – Duffy & Shanley on behalf of College Ave Student Loans, for Making the Grade in Student Loans

Integrated Marketing Communications

  • Gold – 360PR+ with Tommee Tippee, for Tommee Tippee’s Scary Pump Rooms
  • Silver – 360PR+ and Peapod, for An Artfully Executed Campaign Delivers Sales for Peapod in Brooklyn
  • Bronze – BackBay Communications, for What’s Old is New Again
  • Merit – Massachusetts Association of Insurance Agents (MAIA), for Live Boldly. Prepare Accordingly.
  • Merit – RDW Group with RI DMV, for RI DMV RIMS Launch Campaign

Nonprofit Communications

  • Silver – Mower on behalf of MassRobotics, for MassRobotics and Mower: Creating the Hub of Robotics
  • Bronze – Cone, for Pan-Mass Challenge 2017 – Records are Meant to be Broken

On-a-Shoestring

  • Gold – Mower on behalf of MassRobotics, for MassRobotics and Mower: Creating the Hub of Robotics (Platinum Super Bell Finalist)
  • Merit – SHIFT Communications, for Data Driven Pitching Reigns Supreme: Putting Blink Home Security on the Map

Social Media

  • Gold – Rasky Partners, for The Weight Band: A Rockin’ Social & Digital Media Campaign
  • Silver – 360PR+ with Tommee Tippee, for Tommee Tippee’s Scary Pump Rooms

Superior Research & Planning

  • Gold – 360PR+ on behalf of Liberty Mutual Insurance, for Liberty Mutual Insurance & Students Against Destructive Decisions “Driving Safety Program”

Media Placements – Single Items

Bylined Article

  • Silver – March Communications, for Contributed Content: Paving the Road for Affectiva’s Entry into the Automotive Industry
  • Bronze – SHIFT Communications on behalf of Benefitfocus, for Influencing business in a politically-charged climate

Digital/Print – Trade

  • Silver – March Communications, How Nurturing a Relationship Led to a Major Trade Media Win
  • Bronze – Hollywood Agency, XTRATUF Coverage in Footwear News and Yahoo! Style
  • Merit – Version 2.0 Communications, The “Benefits” of the Spotlight: Highlighting Care@Work’s Superstar Customers

Digital/Print – National

  • Gold – Duffy & Shanley, for Deepwater Wind National Placement in Fortune
  • Silver – March Communications, for Shining a Spotlight on Male Infertility with Men’s Health Magazine
  • Bronze – Cone, for Parents are flipping car seats too soon, TurnAfter2 wants to change that
  • Bronze – SHIFT Communications and Foxwoods Resort Casino, for Upping the Ante: USA Today Crowns Foxwoods Resort Casino a Winner
  • Merit – Cone, for 200-mile bike ride aims for $48 million fundraising goal in name of cancer research

Digital/Print – Regional

  • Gold – SHIFT Communications, for Local Publication, Big Story: How Digital Reasoning Used Local Media to Fuel the National Fight Against Child Trafficking
  • Silver – 360PR+ and Stonyfield Organic Yogurt, for 360PR+ Secures Sweet Local Placement for Stonyfield Organic Yogurt Sugar Reduction
  • Bronze – 360PR+ with Pete and Gerry’s Organic Eggs, for Leveraging a New, Local Family Farm Partner to bring the Pete and Gerry’s Story to Life with 360PR+
  • Merit – Cronin, for McDonald’s® Experience of the Future Launch

Digital/Print – Series

  • Gold – Cone, for Bride Gives Father-Daughter Dance to Duo Who Won’t Have Their Own
  • Silver – Hollywood Agency, for Drop the Mic: Vesper Raises Visibility Ahead of Its Series B
  • Bronze – Hollywood Agency, for Making National Awareness Reality for Kaon Interactive

Response to Breaking News

  • Silver – Text100, for Schneider Electric 2017 Hurricane Campaign
  • Bronze – LPP, for Don’t Fear the Reaper Madness. Arbor Adds Context to the Conversation
  • Merit – BackBay Communications, for Karen Clark & Company Takes the Press by Storm

Television – Local/Regional

  • Gold – Agency 451, for First Check® Diagnostics, LLC
  • Silver – Hollywood Agency, for Novara Restaurant Has “The Right Stuff”
  • Silver – John Guilfoil Public Relations, for Randolph Police Officer Recognized for Selfless Efforts Beyond the Call of Duty
  • Bronze – Duffy & Shanley, for AT&T- Boston Marathon
  • Merit – Cronin, for McDonald’s® Experience of the Future Launch

Television– National

  • Silver – 360PR+ with Gamer Sensei, for 360PR+ Levels Up Gamer Sensei to the National Stage With Morning Show Segment
  • Bronze – March Communications, for CNBC’s Squawk Box: Virtual Reality Heads Home with Marxent and Toll Brothers
  • Merit – Adam Ritchie Brand Direction with Evenflo, for Turning a National Investigative Report into a Ringing Product Endorsement
  • Merit – Duffy & Shanley, for BJ’s: CEO: Employees should be with family on Thanksgiving

Content Marketing – Single Items

Digital/Printed Collateral

  • Bronze – InkHouse & New England Foundation, for the Arts Creative Economy Report
  • Bronze – May Institute, for May Center School for Autism and Developmental Disabilities, Wilmington, Mass. brochure
  • Merit – March Communications, for Content Underpins Comptel’s Transformative Journey
  • Merit – MassHousing, for Housing For A New Era – MassHousing 2017 Annual Report

Digital Video

  • Gold – Solomon McCown on behalf of Massachusetts Department of Children and Families, for Massachusetts Department of Children and Families Foster Massachusetts
  • Silver – Dana-Farber Cancer Institute, for Science Illustrated: How CAR T-Cells Work
  • Bronze – 360PR+ on behalf of Liberty Mutual Insurance, for Liberty Mutual Insurance & NASCAR: Clint Bowyer’s “Rules of the Road”
  • Merit – Duffy & Shanley, for Digital Video- Dunkin’ Donuts Special Olympics Week

Graphic Identity

  • Bronze – Harvard Medical School, for “Meet the Dean” Event Series Logo

Owned Media

  • Gold – WellPet with 360PR+, for Wellness Natural Pet Food Take Your Dog to Work Day Takeover
  • Silver – InkHouse, for LivingQuell Blog
  • Bronze – PAN Communications, for A Swipe Right on Application Security: Checkmarx Discovers Vulnerability in Tinder
  • Merit – MassHousing, for MassHousing’s 10 Steps To Buying A New Home

PR Agency Citizenship/Pro Bono

  • Merit – Matter, for Helping Hands Matter

Influencer Relations

  • Gold – 360PR+ on behalf of Nasoya, for 360PR+ and Nasoya Tap Vegan Influencer Chef Chloe Coscarelli  To Bring Tofu into the Spotlight
  • Silver – Duffy & Shanley, for Foster Grant Sun and Item 8 Influencer Relations Campaign
  • Bronze – Agency 451, for NxStage® Medical, Inc.
  • Merit – Cronin, for McDonald’s Signature Crafted Sandwiches and YouTube Star, Daym Drops

Events

Media Event

  • Bronze – March Communications, for Defining an Industry Category in the Media with Affectiva’s Experiential Emotion AI Event
  • Merit – Slotkin Communications on behalf of Next Step Bionics & Prosthetics , for Next Step Bionics & Prosthetics fits first bilateral amputee with two LUKE arms

One-Time Special Event

  • Gold – WellPet with 360PR+, for Wellness Natural Pet Food Take Your Dog to Work Day Takeover
  • Silver – Duffy & Shanley, for Special Event: Dunkin’ Donuts Iced Coffee Day
  • Bronze – March Communications with Affectiva, for Leveraging Affectiva’s Experiential Emotion AI Event to Define an Industry Category
  • Bronze – PAN Communications with Forbes, for “Forbes Under 30 Summit”: Forbes Comes Back to Boston for the Second Under 30 Summit
  • Merit – Cone, for Eastern Bank Launches Join Us For Good
  • Merit – Dunkin’ Donuts and RF|Binder, for Brewing Up Buzz with Dunkin’ Donuts’ DDark Roasted Brew

Special Event – Series

  • Gold – RF|Binder on behalf of the Joy in Childhood Foundation, for Bringing a “Day of Joy” to Boston and to Cities Nationwide
  • Silver – Duffy & Shanley, for Dunkin’ Donuts: Joy To PVD
  • Merit – Six Things, for BKBeastmode: A national fitness competition bringing Brooklyn Boulders’ brand values and training methodology to life