Managing Reputations in a Fake News, Alternative Facts Era

Wednesday, March 1

Publicity Club of New England’s Masters’ Institute
Presented by Eastern Bank


Reputation management has always been a central tenet of Public Relations, but never more than now. The election and subsequent narrative provide clear glimpses into a new reality, where “fake news” and “alternative facts” aren’t just catchy phrases but the reality of managing reputations. A recent study shows that there is significant concern about the destructions of reputations through these fake news sources. And this doesn’t include online ratings sites that have a major impact on a brand’s reputation. Businesses, organizations and individuals will rely on communicators to protect and enhance reputations – whether through media coverage, social media, online reviews, etc. There is little doubt this phenomenon will continue to be a growing challenge. It cannot be solved with one-click algorithms from “IT firms” who send out generic responses to complaints. Rather, this new reality requires thoughtful consideration from communications professionals.


Wednesday, March 1
7-7:30 a.m. Networking Breakfast
7:30-9 a.m. Roundtable Discussion

Register: Managing Reputations in a Fake News, Alternative Facts Era


Eastern Bank
265 Franklin Street
Boston, MA


  • Bob Collins, Senior Vice President, Racepoint Global
  • Aaron Gouveia, Director of Digital Integration at Schneider Associates
  • Anne Mattina, Professor of Communication and Communications Chair, Stonehill College
  • Molly McPherson, Digital PR Strategist


Edith Onderick-Harvey, Management Consultant


The Master’s Institute is a private, invite-only event for PR practitioners with at least 10 years of experience. It is free to members and first-time non-members. Those non-members who have attended previous Masters’ Institutes must pay $125, which is the equivalent of a one-year, individual membership.

About Masters’ Institute 

The Publicity Club of New England’s Masters’ Institute is a targeted program for experienced communications professionals.  These programs are intimate (less than 30 people), lively and include frank discussions about issues, challenges and opportunities facing many senior executives at service provider organizations and corporate and non-profit communications departments in New England. Topics discussed at past Masters’ Institute programs have included the state of the public relations industry, crisis communications, internal communications, social media and the blurred lines between advertising and PR.

Register: Managing Reputations in a Fake News, Alternative Facts Era