A Look At 14 Less-Heralded Bell Ringer Award Categories This Year

It’s crazy to think that we are already two months into 2017. Yet here we are and the regular Bell Ringer Awards deadline is already upon us as well!

Even if you didn’t make our deadline yesterday the GOOD NEWS we are still accepting submissions through March 8th (albeit with a $100 late fee).

Get your submissions in for the chance to be recognized at our June 1 ceremony at the Revere Hotel’s Liberty Hall in the company of your colleagues and counterparts.

Not sure where to submit?

Looking for new ideas and opportunities to showcase the success of your endeavors this past year?

Check out these fourteen less well known but still remarkable Bell Ringer award categories we want to show more love to this year.

Brand building or re-branding campaign

An initiative to develop or enhance a brand, rooted in strategy, that ushers in a new vision and carries it through across all marketing/PR channels and touch points. Entries need to explain how PR counsel played a central role in the strategy development, messaging, and roll out of the new brand. Make sure to demonstrate how the execution met the campaign’s stated objectives.

On a Shoestring campaign

A campaign with a modest budget that still manages to make a big splash and generate impressive results. Even though we request the specific campaign budget we will NOT make that information public (but need it for judging purposes of course!).

Digital video

This award category includes informational/educational, entertainment-oriented, and traditional storytelling narratives for online videos. Please submit video files with the following resolution and codec:

  • Resolution: video should be at least 720p
  • Codec: h.264 video. File extension (container/type) should be .mp4

Crisis communications campaign

This award is for a program that mitigated a potentially damaging situation, or communicated with stakeholders and/or the public during or after a disaster or emergency. We will make every effort to keep the information confidential.

Business-to-Business launch campaign

A one-time program developed to promote the introduction/launch of a new product or service into the B2B marketplace, including professional services.

Business-to-Business campaign

A publicity campaign created to generate awareness and maintain favorable interest in a product or service specifically through media events and placements. This category includes professional services and other business-to-business campaigns.

Online press room/digital newsroom

This award category is for a central digital hub for a brand’s content that journalists and consumers alike can access. The online press room / digital newsroom should be easy to navigate and contain compelling content. Please include links and/or screen shots of your newsroom as well as the number of visitors it gets.

PR agency citizenship or pro bono work

Any pro-bono work, volunteerism, and philanthropic programs designed to strengthen the relationship of an agency with the wider community.

Response to breaking news

The key to this award category is to demonstrate how your response to a breaking news situation, story, or event generated increased media coverage for a client, organization, or agency. How did you leverage the breaking news situation in an appropriate manner to generate attention?  

Website or landing page

A website, microsite, or landing page designed for public relations/communications initiatives and written/conceptualized by communications or PR practitioners. Explain the achieved objectives of the site or page and include screen shot(s), the URL, and measurable results (i.e., visits, unique page views, leads).

Corporate social responsibility

The objective of this award category is to showcase an initiative designed to assess and take responsibility for a company’s effects on environmental and social wellbeing. Make sure to demonstrate how and/or what the brand improved, and drove awareness of an issue.

Guerilla marketing campaign

An initiative or activities developed to generate awareness in unique and unconventional ways. This category includes activities such as street branding, flash mobs, etc. Explain how the initiative was evocative, and include the results it produced. If video was a component or you have footage from your campaign, please submit video files with the following resolution and codec:

  • Resolution: video should be at least 720p
  • Codec: h.264 video. File extension (container/type) should be .mp4

Superior achievement in research & planning

Conducting original research and using modern data and analytics should be the crux of submissions for this category. Explain how your PR campaign used formal planning techniques and research to develop strategy and execute a successful campaign.

Corporate or agency podcast

A podcast developed for an internal or external audience that supports the brand message of the organization or agency. Please submit at least 5 podcast episodes and metrics on number of subscribers or downloads.

Final Thoughts

You (and your clients) love the way your Bell Ringers shine in your office. Now’s the chance to add to your accolades and show everyone just how out-of-the-box your thinking and execution can be. Towering expectations and demanding deadlines have nothing on you! We can’t wait to celebrate you and your team in a few short months.

Submission questions? Email us at admin@pubclub.org.

And remember: even if you didn’t make our original deadline we are still accepting submissions through March 8th (albeit with a $100 late fee).

Get your submissions in for the chance to be recognized at our June 1 ceremony at the Revere Hotel’s Liberty Hall in the company of your colleagues and counterparts.

Save The Date!

Be sure to save June 1, 2017 for our annual Bell Ringer Awards ceremony. We are moving the location to the Revere Hotel’s Liberty Hall (formerly Space 57) and bringing back a seated dinner – featuring a family style service to create an interactive atmosphere that brings everyone together.

You will also want to check out our new approach to celebrating each and every winner. We are going to bring to life many of our winning campaigns throughout the evening.

Follow The Publicity Club of New England on Twitter and Facebook and watch for our emails for news and updates on deadlines, the host announcement, and more!