REGISTER — Investing in Video Content: Boom or Bust? – Monday, April 3, 2017
These days, the single most important strategy driving content marketing is video. Why? Because people don’t read anymore – they watch instead. The average consumer is glued to screens for 7 hours each day. How do you make the most of video content to reach them with your news and messages? Join The Publicity Club of New England and four industry professionals on Monday, April 3rd as we discuss how to best use video content, from strategy to creation to distribution.
The panelists will explore topics such as how to approach video content so it aligns with your audience and your brand, how to create great content so it captures eyeballs and delivers an experience that resonates, and best practices for distributing, analyzing and measuring what you put out there.
- Michelle Sullivan, SVP Marketing, Twisted Tea, @TwistedTea
- Tim Wainwright, Director, Lunchpail Productions, @LunchpailProd
- Paul Casinelli, Senior Director of Product Marketing, Brightcove, @Brightcove
425 West Broadway
South Boston, MA 02127
Monday, April 3, 2017 from 6:00 PM to 8:00 PM (EDT) REGISTER
And a huge thanks to our program sponsor,
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Throughout the year, the Publicity Club of New England puts together organizational tours, networking events, and presentations and panels featuring industry experts. Check out our program archive to learn more.