Where do you work and what is your title? March Communications / Vice President
What is your Twitter handle? @LizSwenton (Yes, I’ve been married for a year and a half and still have yet to change my name on everything!)
Briefly summarize your background. I’m proud to say that I was March’s first employee, circa 2004. I dabbled in public relations for a few years and now handle finance, administration and human resources for the agency. I also love staying in the “PR Loop” and keep March’s internal PR program engine running.
What kind of industry/clients do you work with? March is a tech PR agency, with solid roots in B2B. We recently launched a consumer innovation group, so I’m excited to see what this year has in store for the agency. While I don’t directly work with clients, I do work with some really smart people at March that are truly passionate about the work they do.
Describe what you do for Pub Club. As VP of Programs, my role primarily focuses on coordinating educational and informative events on a monthly basis for the Club. Because the Club crosses so many sectors outside of March’s core focus, it’s always exciting to meet new people along the way in the event planning process. And we always love to hear from our members (and members-to-be) and feature programs on topics of interest. So, if you have an idea, please send it my way.
Do you have a childhood moment when everyone knew you’d be a communications specialist? If you asked my mother, she’d say I was destined for a communications career when I was five and wrote a letter to Quaker because there was a misspelling on the back of a Life cereal box. Of course, they only sent me a coupon with a mass-produced letter, thanking me for my purchase of Life cereal.
When I was a senior in high school, my AP English teacher encouraged me to pursue a degree in communications. I wasn’t really sure what that meant, so I did some research and here we are. Throughout high school, I was always creating campaigns for events, such as the graduation party, and with my OCD organizational tendencies, communications seemed like the best fit.
What is your top getaway destination? I’m not the biggest fan of flying and am more of a homebody, so would have to say the Mountain View Grand Resort & Spa in Whitefield, NH. My husband and I have been here a few times and it’s one of the most beautiful spots in the region, with the best food and the worst cell phone reception.
If you could take a client to any restaurant in Boston, where would you go? Earl’s at Assembly Row for amazing food and a vibrant atmosphere, just a few minutes outside of the city. There are lots of great bars at Assembly Row for post-dinner cocktails as well.
Interested in learning more?
Throughout the year, the Publicity Club of New England puts together organizational tours, networking events, and presentations and panels featuring industry experts. Check out our program archive to learn more.