Now that the 2017 season has officially begun, the Publicity Club of New England welcomes new members to the board. Over the next few weeks, check out our blog series introducing you to new members. Today, meet the new VP of the Master’s Program, Donna Ayer.

Where do you work and what is your title?

I am the Sr. Manager of Global PR at the Raytheon Company.

What is your Twitter handle?


Briefly summarize your background.

I have been in communications and specifically PR my entire career on both the agency and corporate side. I’ve had the privilege of working with a wide range of businesses, ranging from start-ups to Fortune 100 brands. Throughout my career, I’ve navigated many product launches, developed strategic executive thought leadership campaigns and juggled too many media tours around the world to count.

What kind of industry/clients do you work with?

The majority of my career has been focused on B2B technologies and I made the shift to the defense industry about five years ago. While there are certainly parallels; nothing is quite like the peaks and valleys and twists and turns of communicating about technologies that make the world a safer place.

Describe what you do for Pub Club.

As the VP of the Master’s Program, I am responsible for looking for ways we can inspire PubClub members and enable them to stay ahead of the curve in terms of trends, innovations and challenges that impact our craft. The PR industry is moving fast and constantly evolving and in this era, we need to stay at the top of our game by sharing best practices, discussing challenges and learning from each other. It is an exciting time to be in PR and I am really looking forwarding to curating an informative and engaging Master’s series this year.

What are your top three favorite things about PR?

  • How PR has evolved – I’ve lived through the days of faxing press releases and finding contacts in Bacon’s volumes and am energized by the new era of analytics-enabled micro targeting, building relationships with influencers via SnapChat and how short videos have changed the game for storytelling.
  • The pace – I thrive in the busy environment that is today’s PR industry; where you need to be nimble and decisive and have lots going on at any given moment.
  • Seeing the story or segment live –to this day I get excited when the piece finally runs or the article appears!

Do you have a childhood moment when everyone knew you’d be a communications specialist?

I was always chatty growing up and loved to tell stories. My parents would affectionately encourage me to stand up in the front of the room and enunciate – a skill that has certainly helped me in my career.

What is your top getaway destination?

This is a tough question, my husband and I are avid travelers. Our favorite thing to do is jump on a plane and wander around a European city and soak in the culture and food, and of course sample different varieties of wine!   

If you could take a client to any restaurant in Boston where would you go?

Sarma – totally worth the trek to Somerville.