In one of the latest industry moves, 2017 Pub Club Ringer Award winner Meredith L. Eaton has been appointed Director of North America at Red Lorry Yellow Lorry, a B2B technology PR and integrated communications agency with offices in Boston, Massachusetts; Los Angeles, California; London, England; and Berlin, Germany. Previously, Meredith spent 10 years at March Communications, most recently as Vice President.
In a conversation with Meredith, we looked closer at her new venture and what’s coming up for her as the newest lorry.
Q: What drew you to Red Lorry Yellow Lorry?
A: Red Lorry Yellow Lorry, or “the lorries,” as it’s fondly known, is a dynamic, international agency with some really cool clients like Avid, Sage, NICE Systems and LogMeIn. It’s been growing nearly 20 percent year on year in recent years and is poised to capitalize on that success in new markets and geographies; and I’m excited to help accelerate that growth in the U.S.
The agency’s approach to its client engagements is very relationship focused, open and creative, which mirrors how it operates internally as well. It’s a great group of people who really know the industry and aren’t afraid to adapt to changes in the market to stay on the cutting edge. The philosophy is very much about sector focused teams who work on fewer accounts so both the client and employees benefit, which is great.
Q: What will you be focused on as part of your new role?
A: I’ll primarily be focused on helping to grow our agency’s brand awareness in North America and driving new business. I’ll be working closely with Hannah Patel, Director, UK, and Saskia Stolper, Director, Germany, so that we’ll have a really integrated and consistent global approach.
With the lorries’ deep expertise in a range of technology sectors, including media and entertainment, security, telecoms, enterprise software, cloud computing and beyond, it will be exciting to engage with new and established brands across these industries to bring influence to technologies that may very well shape our future.
I’ll also be responsible for implementing our ‘Brands to Business’ process, which engages the right people with a client’s story to build awareness and understanding and to generate more return on investment like sales leads.
Q: What are you most excited about?
A: The lorries have created a really great culture and I’m excited to join a team that’s so engaged and passionate about the agency and its future. I’ll be based out of the Boston office, but frequent trips to the other offices in LA, London and Germany doesn’t hurt either!
Q: What do you think will be your biggest challenge?
A: Red Lorry Yellow Lorry is known where it’s known, and not where it’s not. My challenge will be all about expanding the agency as a known entity across new sectors and replicating the success and recognition it’s achieved to date. I’m up for the challenge and can’t wait to introduce new people and businesses to the lorry brand!
Q: How will the Pub Club continue to play a part in your career?
A: The Pub Club is a great industry association that brings together the best and brightest from all around New England – the 50th Bell Ringer Awards earlier this month was certainly evidence of that! I’ll continue to be involved as a Bell Ringer Awards judge and through the programs it offers to its members.
And, as Red Lorry Yellow Lorry grows, the Pub Club will likely be a great resource for recruitment, too –especially as we continue expanding our PR, content marketing and digital practices. So, perhaps I’ll be seeing some future lorries at upcoming events!
Q: What does the name Red Lorry Yellow Lorry mean?
A: That was one of my first questions before I came on board! Red Lorry Yellow Lorry is a tongue twister commonly given to children in the UK, which is where the agency originated. I’ve been practicing and can say it pretty fast back to back now – can you?
In England, lorry means truck. So, we’re all lorry drivers, in a sense, as we’re blazing new paths and barreling down uncharted roads to advance technology innovations and create exciting, bold PR campaigns.