When: Wednesday November 28, 2018 6:00 PM – 7:30 PM EST
Technology continues to transform journalism and the ways in which we consume news and information. Where Twitter gave birth to citizen journalism a decade ago, today’s advances center on nascent technology like augmented reality, virtual reality, artificial intelligence, interactive multimedia and touch video, among others. These evolving tools not only are equipping Generation Z as they become activated citizens – but also as they become active consumers of media.
Forward-looking media institutions — from The New York Times to “Good Morning America” — are leveraging these tools to better connect to their audiences and tell stories that are relevant and to which they can relate. As more and more media leverage them, how can communicators take advantage in order to help brands stand out and connect with Gen Z (and others)?
In this session, Brodeur Partner’s Michael Brewer will present new research on this topic and the generational shifts in news consumption. These issues will impact nearly all brands and industries and will help as you tackle planning for 2019 and beyond. From this session, participants will be able to:
– Learn what is on the minds of a new generation of media consumers, fast entering the world with evolved attention spans and access to technology that has shaped their view of reality
– Discover how storytelling will change in the next five years as new technologies like AR, VR and AI take hold in society
– Immerse themselves in the journey of a brand as it evolves from static to immersive storytelling, and how it changes the way they can engage with customers, prospects, employees and others.
College of Communication
640 Commonwealth Avenue
Boston, MA 02215
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Throughout the year, the Publicity Club of New England puts together organizational tours, networking events, and presentations and panels featuring industry experts. Check out our program archive to learn more.