How to Take Your Social Media Strategy to the Next Level

Did you know 88 percent of marketers want to know how to measure their ROI for social media activities, and only 42 percent say they are able to measure their social activities, according to Social Media Examiner?

As communication and marketing professionals, we’re familiar with social media platforms and how to use them. Going a step further to create a social media strategy that supports communication and marketing goals can be a challenge if you are unclear of the nuances. For example:

  • When should you consider paid, earned, and/or owned?
  • What is the best channel to use for your specific objectives?
  • Which metrics are meaningful for measurement?
  • And what questions should you be asking to strengthen your strategy?

Our panel of experts will tackle these questions, share best practices, outline examples, and offer the latest in creating a worthwhile social media strategy.

Francis Skipper, Partner, Agency 451,@fskip

Amanda Fountain, Manager, Social and Digital Strategy, ‎LPP, @aefountain
Amanda King, Digital Communities Coordinator, Harvard Alumni Association, @mandapk
Sabrina Cote, Digital and Social Communications Manager, HP Hood LLC, @Sabrina_Cote10

Space is limited to 35 people, so register today to reserve your spot.


Tuesday, September 26, 2017
6:00 PM – 8:00 PM EDT
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Agency 451
100 North Washington Street
Boston, MA 02114
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And a huge thanks to our venue sponsor, Agency 451

Click Here To Register



Throughout the year, the Publicity Club of New England puts together organizational tours, networking events, and presentations and panels featuring industry experts. Check out our program archive to learn more.

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