My June 2014 blog post focused on why executives should get involved with Twitter and how Twitter-savvy business leaders can help increase brand recognition, find talent and more. In this post, I would like to outline key strategies that will empower executives to use Twitter as a business tool as well as position them as thought leaders:
- Participate in Tweetchats. Tweetchats can be a great way to network in a forum that is often structured and attended by a very engaged group of people. Chat topics are often identified in advance of the chat and busy executives can feel comfortable blocking off 30 minutes to an hour of their schedules knowing what they’ll be discussing (and sometimes who will participate). Find more information about participating in Tweetchats on the MSLGROUP blog online here.
- Share industry news and your analysis. All executives read the news and should be sharing top relevant news stories that relate to them and their company on Twitter. By tweeting out interesting and impactful articles, participants show that they have their finger on the pulse of the industry. They can offer their opinions and inside perspectives, positioning themselves as thought leaders and encouraging followers to engage and discuss the topic at hand.
- Share great company coverage. Although top executives may not see all earned media coverage on a regular basis, it’s important that they have timely access to recent on-message hits. Were you quoted in The Wall Street Journal? Tweet it! Was your company profiled as a rising star in the industry? Tweet it!
- Identify go-to influencers to engage with. After following top news sources, friends and personal interests, Twitter can feel overwhelming, and some people can feel unsure about who to respond to and how to prioritize their time on the platform. By creating a modestly-sized list of go-to reporters, bloggers and fellow executives, participants will feel less overwhelmed by the clutter of their Twitter feeds. A succinct list will help leaders engage with influencers and build relationships that matter.
- Engage at important conferences and events. In 2014, it’s rare to find an industry event that does not promote a dedicated hashtag for attendees to use on social media. Executives should always track the hashtag, tweet about his or her experience at the event, and discuss important findings with fellow attendees. Participation can be as simple as a tweet announcing their presence at the conference, or it can be as in-depth as tweeting key takeaways and quotes from a keynote or session.
Twitter can be a challenge to navigate for those who are new to the platform. But by following a few easy strategies, executives will be prepared to promote their social presence with confidence.
This post was written by Guest Contributor Jordon Goulder, Account Executive, MSLGROUP