2015 Bell Ringer Award Winners List

Tim | June 15, 2015 | bell ringer, blog | No Comments

Annual Report

Silver WGBH — WGBH 2014–2015 Annual Report: Innovation Hub (print and digital editions)
Bronze Dana-Farber Cancer Institute and the Jimmy Fund — 2013 Honor Roll of Donors

Brochure Promotional Items, Direct Mail

Silver Duffy & Shanley — Media Gets a Taste of Nature through Direct Mailing Initiative
Bronze Dana-Farber Cancer Institute and the Jimmy Fund — Zebrafish Display Direct Mail Self-Mailer
Merit Marlo Marketing — Zoo New England’s PerZOOnality Campaign

Business to Business Product/Service Launch

Silver Raytheon Zumwalt Christening
Bronze 451 Marketing Constructing PR Success for Shawmut
Bronze Rainier Communications The Need for Speed – Sckipio Enables Affordable Ultra-High-Speed Bandwidth for the Masses
Merit InkHouse Media and Marketing Swirl: Leading the Way in Beacon and Mobile Marketing
Merit Rainier Communications Quantum Leap in Market Awareness

Byline Article

Gold Mintz + Hoke ARCADIS bylined article in Power Engineering
Gold Tier One Partners Teaching Brands to “Speak Millennial” – Tier One Helps Fluent Capture Thought Leadership
Silver PAN Communications PAN Propels nfrastructure into National Spotlight
Silver Davies Murphy Group Using a Timely Op-Ed to Create Business Press Momentum
Bronze Davies Murphy Group Forbes Byline Establishes OnForce’s Expertise on the Freelancer Economy
Merit PAN Communications Geoscape: PAN Communications Builds a New Hispanic Voice in the USA Today

Community/Consumer Affairs Communications Campaign

Gold Marlo Marketing The Lawn on D
Silver SHIFT Communications McDonald’s Brings “Happy” Back to Eastern New England
Bronze Raytheon Science of Sports

Consumer Product/Service Launch

Gold / Super Bell Finalist (3rd place) 360 Public Relations Crisp™ Cooking Tools Launch
Bronze Cone Communications Yoplait Greek Taste-Off
Merit Hollywood Public Relations Puddletons Packable Rainboot Launch

Consumer Product/Service Publicity Campaign

Silver 360 Public Relations TEMPTING MEDIA TO “CHEAT ON GREEK” WITH STONYFIELD PETITE CREME STONYFIELD WITH 360 PUBLIC RELATIONS
Bronze CTP Spirit of Pinehurst
Merit Cone Communications Lindt “It Started with HELLO”

Corporate or Agency Blog

Gold SHIFT Communications Bigger, Better and Even More Ballsy: Taking SHIFT’s Blog to the Next Level
Bronze Dana-Farber Cancer Institute Insight: Dana-Farber’s Blog
Merit PRLab – Boston University PRLab Blog Attracts New Clients and Students

Creative or Social Media Communications Campaign

Gold Cone Communications Qdoba Frees the Flavor: All-Inclusive Menu and Pricing Structure Launch
Silver Racepoint Global Boston Has 34 Rings… Let’s Get 5 More
Bronze SHIFT Communications Hacking Hollywood: Securing Media Success with Burner Phones
Bronze 451 Marketing Sweet Success for Dancing Deer
Merit 360 Public Relations The Krusteaz Baker’s Dozen: A Batch Made in Heaven

Crisis Communications Campaign

Silver Rasky Baerlein Strategic Communications The Market Basket Story: How a Loyal Band of Employees and Their Deposed CEO Rose Up and Saved a Company.
Bronze Hollywood Public Relations XTRATUF Alaskan Revival
Merit Davies Murphy Group Disinvited: When Co-opetition Goes Bad – Using Media to Regain Entry to a Critical Partner

Employee Communications Campaign

Gold State Street The Way Ahead
Merit Mercer CBS Annual Enrollment

Feature or Commentary Series

Gold CTP Spirit of Pinehurst / Personalities
Silver Duffy & Shanley “It’s Our Boston”
Bronze 360 Public Relations Yasso Frozen Greek Yogurt: Redefining the Frozen Dessert Aisle
Merit SHIFT Communications Measurement Matters: LookHuman.com Scores $67K from Holiday Coverage

Financial Communications Campaign

Bronze LaVoieHealthScience Integrated Communications Solution: Cortendo AB

Graphic Identity

Bronze SHIFT Communications The New “Era” of ERA Real Estate
Merit ClinEdge ClinEdge Brand Refresh: Engage and Network

Healthcare Product/Service Launch

Silver Lois Paul and Partners Philips and OneVoice Connect/Lois Paul and Partners (OVC/LPP)
Bronze PAN Communications Meaningful analytics drive Arcadia into new phase
Merit Harvard Pilgrim Health Care EatRight Rewards

Healthcare Product/Service Publicity Campaign

SUPERBELL! MSLGROUP Launching Cologuard: A Game-changer in the Fight Against Colon Cancer
Silver 451 Marketing Your NxStage Starts Now
Bronze MSLGROUP Accelerating Clinical Trial Recruitment in the Home Stretch
Merit Racepoint Global Pulse Behind the Living Heart Project

High Tech Product/Service Publicity Campaign

Silver Porter Novelli “Project Smart Choice: Asserting HP as the Best Vendor for Partners during Industry Uncertainty”
Bronze PAN Communications Perfecto Mobile’s Continuous Reinvention
Merit SHIFT Communications Rapid7: Putting a Spotlight on Risky Behavior

Local/Regional Feature or Commentary Placement

Silver Duffy & Shanley The Boston Globe – “Technology Runs the Marathon”
Bronze CTP Spirit of Pinehurst / Charlotte Magazine

Local/Regional Television News Placement

Silver Duffy & Shanley “AT&T Keeping Up with Super Bowl Data Demand”
Bronze 360 Public Relations Yasso Frozen Greek Yogurt: Redefining the Frozen Dessert Aisle
Merit MSLGROUP Boston No pain points here – chronic pain relief procedure takes the nation by storm

Local/Regional Feature or Commentary Placement

Merit Hollywood Public Relations Boston Private featured in The Boston Globe

Magazine Feature or Commentary Placement

Gold CTP Spirit of Pinehurst / Cigar Aficionado
Silver Lois Paul and Partners GE Capital and Lois Paul and Partners (LPP)

Magazine/Newsletter

Silver Perkins School for the Blind Perspectives
Bronze SHIFT Communications SHIFT Happens: How Email Won in a Social Age
Merit Massachusetts Dental Society Journal of the Massachusetts Dental Society 150th Anniversary Commemorative Issue

Marketing Communications Campaign

Gold Cronin and Company 2014 CHET Dream Big! Competition
Silver Cone Communications 2014 Lindt Easter Campaign in Support of Autism Speaks

Media Event

Gold 360 Public Relations TEMPTING MEDIA TO “CHEAT ON GREEK” WITH STONYFIELD PETITE CREME STONYFIELD WITH 360 PUBLIC RELATIONS
Silver Duffy & Shanley Yes on 5: Campaign Launch Event
Bronze Lois Paul and Partners The Art of Medicine
Bronze Worcester Polytechnic Institute To the Moon: WPI’s TouchTomorrow Festival a Smashing Success
Merit PAN Communications “A Tiffany Celebration”: Tiffany & Co. Opens New Store on Newbury Street

Multimedia Motivational Presentation

Silver 360 Public Relations Peapod’s Kids Give Back Program Goes Digital to Deliver More

National Feature or Commentary Placement

Gold 360 Public Relations INVITING CONSUMERS AND RETAILERS TO “CHEAT ON GREEK” WITH STONYFIELD PETITE CREME
Silver CTP Spirit of Pinehurst / New York Times
National Feature or Commentary Placement Merit Davies Murphy Group From the Battlefield to the Boardroom: Smartling Flies High in Forbes
Bronze Racepoint Global Pulse Behind the Living Heart Project

National Television News Placement

Gold davies murphy group the personal safety game changer called Smart911
Silver Hollywood Public Relations NECCO featured on “Today”
Bronze InkHouse / Raytheon Raytheon MATHCOUNTS National Competition
Merit 360 Public Relations Black Friday Survival Guide: 7 Apps to Help You Shop

News Release

Gold Lois Paul and Partners Philips /Accenture/Emotiv ALS Proof of Concept App and OneVoice Connect/Lois Paul and Partners (OVC/LPP)
Silver Version 2.0 Communications Ross Impact Challenge
Bronze 360 Public Relations 360PR USES PRESS RELEASE TO CLARIFY AND SHIFT CONVERSATION IN BALL BRAND’S FAVOR
Merit Rasky Baerlein Strategic Communications News Release for Belmont Savings Bank

Non-profit Communications Campaign

Gold SHIFT Communications Selfies for a Cause
Silver Rasky Baerlein Strategic Communications Non-Profit Communications Campaign for Harvard Pilgrim Health Care Foundation
Merit American Heart Association Life is Why Communications Kit

One-Time Special Event

Silver Hollywood Public Relations XTRATUF Alaskan Revival
Silver Mullen TEDxManhattan 2015: Changing the Way We Eat
Bronze Duffy & Shanley American Sunglasses Turn 85: Foster Grant Sunglasses Celebrate Historic Anniversary
Merit SHIFT Communications Playing in the Toyota Arcade

Online Feature or Commentary Placement

Gold PAN Communications LoopPay Leaps Ahead of Competition at CES 2015 with “Best Thing at CES” Feature Placement in Business Insider
Silver PAN Communications Why Sales Can’t Just Show Me the Money
Bronze Hollywood Public Relations NECCO featured on Today.com
Merit Cone Communications HuffingtonPost.com Spotlights Ashley’s Tisdale’s Producer Role in the Lindt “It Started with HELLO” Digital Series

Organizational Identity Communications Campaign

Gold / Super Bell Finalist (4th place) SHIFT Communications Re-coding the Media Conversation
Silver HB Agency Making the ‘Coolest Startup Space’ Known in Boston and Beyond
Bronze PAN Communications PAN TAKES SAP CLOUD’S VISIBILITY TO NEW HEIGHTS
Merit Cone Communications Driving Thought Leadership through CSR Insights & Intel
Merit Racepoint Global Sysomos-as-a-Source

Paid/Earned/Owned Communications Campaign

Gold 451 Marketing Sweet Success for Dancing Deer
Silver Cone Communications 2014 Lindt Easter Campaign in Support of Autism Speaks

Photo, Graphic or Infographic Placement

Silver Duffy & Shanley PANDORA Jewelry Photo Placement on ABCNews.com
Bronze Duffy & Shanley Taste of Nature Lands Infographic in USA Today
Merit CTP Spirit of Pinehurst / Sports Illustrated

Public Affairs Communications Campaign

Gold / Super Bell Finalist (2nd place) Duffy & Shanley Yes on 5: Arts and Preservation = Jobs
Silver Mintz + Hoke My Place CT: Campaign to address the Silver Tsunami
Bronze SHIFT Communications The Fight Against Distracted Driving
Merit Cone Communications ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing

Response to Breaking News

Gold MSLGROUP Sony Hack Exposed Personal Data of Hollywood Stars
Silver SHIFT Communications From SCOTUS Ruling to Ruling the Cord-Cutting World
Bronze MSLGROUP Terminating a Hack Attack

Special Event Series

Gold Cronin and Company McDonald’s Open Door Tours
Silver 360 Public Relations Safety 1st Celebrates 30th Anniversary
Bronze Cone Communications Yoplait Greek Taste-Off
Merit SHIFT Communications McDonald’s Brings “Happy” Back to Eastern New England

Trade Publication Feature or Commentary Placement

Silver CTP Spirit of Pinehurst / Golfweek
Bronze Davies Murphy Group Exposing Major Wireless Operators’ Censorship of Texting Services: HeyWire Speaks Out to Wired