2015 Bell Ringer Award Winners List

Annual Report

• Silver WGBH — WGBH 2014–2015 Annual Report: Innovation Hub (print and digital editions)
• Bronze Dana-Farber Cancer Institute and the Jimmy Fund — 2013 Honor Roll of Donors

Brochure Promotional Items, Direct Mail

• Silver Duffy & Shanley — Media Gets a Taste of Nature through Direct Mailing Initiative
• Bronze Dana-Farber Cancer Institute and the Jimmy Fund — Zebrafish Display Direct Mail Self-Mailer
• Merit Marlo Marketing — Zoo New England’s PerZOOnality Campaign

Business to Business Product/Service Launch

• Silver Raytheon Zumwalt Christening
• Bronze 451 Marketing Constructing PR Success for Shawmut
• Bronze Rainier Communications The Need for Speed – Sckipio Enables Affordable Ultra-High-Speed Bandwidth for the Masses
• Merit InkHouse Media and Marketing Swirl: Leading the Way in Beacon and Mobile Marketing
• Merit Rainier Communications Quantum Leap in Market Awareness

Byline Article

• Gold Mintz + Hoke ARCADIS bylined article in Power Engineering
• Gold Tier One Partners Teaching Brands to “Speak Millennial” – Tier One Helps Fluent Capture Thought Leadership
• Silver PAN Communications PAN Propels nfrastructure into National Spotlight
• Silver Davies Murphy Group Using a Timely Op-Ed to Create Business Press Momentum
• Bronze Davies Murphy Group Forbes Byline Establishes OnForce’s Expertise on the Freelancer Economy
• Merit PAN Communications Geoscape: PAN Communications Builds a New Hispanic Voice in the USA Today

Community/Consumer Affairs Communications Campaign

• Gold Marlo Marketing The Lawn on D
• Silver SHIFT Communications McDonald’s Brings “Happy” Back to Eastern New England
• Bronze Raytheon Science of Sports

Consumer Product/Service Launch

• Gold / Super Bell Finalist (3rd place) 360 Public Relations Crisp™ Cooking Tools Launch
• Bronze Cone Communications Yoplait Greek Taste-Off
• Merit Hollywood Public Relations Puddletons Packable Rainboot Launch

Consumer Product/Service Publicity Campaign

• Silver 360 Public Relations TEMPTING MEDIA TO “CHEAT ON GREEK” WITH STONYFIELD PETITE CREME STONYFIELD WITH 360 PUBLIC RELATIONS
• Bronze CTP Spirit of Pinehurst
• Merit Cone Communications Lindt “It Started with HELLO”

Corporate or Agency Blog

• Gold SHIFT Communications Bigger, Better and Even More Ballsy: Taking SHIFT’s Blog to the Next Level
• Bronze Dana-Farber Cancer Institute Insight: Dana-Farber’s Blog
• Merit PRLab – Boston University PRLab Blog Attracts New Clients and Students

Creative or Social Media Communications Campaign

• Gold Cone Communications Qdoba Frees the Flavor: All-Inclusive Menu and Pricing Structure Launch
• Silver Racepoint Global Boston Has 34 Rings… Let’s Get 5 More
• Bronze SHIFT Communications Hacking Hollywood: Securing Media Success with Burner Phones
• Bronze 451 Marketing Sweet Success for Dancing Deer
• Merit 360 Public Relations The Krusteaz Baker’s Dozen: A Batch Made in Heaven

Crisis Communications Campaign

• Silver Rasky Baerlein Strategic Communications The Market Basket Story: How a Loyal Band of Employees and Their Deposed CEO Rose Up and Saved a Company.
• Bronze Hollywood Public Relations XTRATUF Alaskan Revival
• Merit Davies Murphy Group Disinvited: When Co-opetition Goes Bad – Using Media to Regain Entry to a Critical Partner

Employee Communications Campaign

• Gold State Street The Way Ahead
• Merit Mercer CBS Annual Enrollment

Feature or Commentary Series

• Gold CTP Spirit of Pinehurst / Personalities
• Silver Duffy & Shanley “It’s Our Boston”
• Bronze 360 Public Relations Yasso Frozen Greek Yogurt: Redefining the Frozen Dessert Aisle
• Merit SHIFT Communications Measurement Matters: LookHuman.com Scores $67K from Holiday Coverage

Financial Communications Campaign

• Bronze LaVoieHealthScience Integrated Communications Solution: Cortendo AB

Graphic Identity

• Bronze SHIFT Communications The New “Era” of ERA Real Estate
• Merit ClinEdge ClinEdge Brand Refresh: Engage and Network

Healthcare Product/Service Launch

• Silver Lois Paul and Partners Philips and OneVoice Connect/Lois Paul and Partners (OVC/LPP)
• Bronze PAN Communications Meaningful analytics drive Arcadia into new phase
• Merit Harvard Pilgrim Health Care EatRight Rewards

Healthcare Product/Service Publicity Campaign

• SUPERBELL! MSLGROUP Launching Cologuard: A Game-changer in the Fight Against Colon Cancer
• Silver 451 Marketing Your NxStage Starts Now
• Bronze MSLGROUP Accelerating Clinical Trial Recruitment in the Home Stretch
• Merit Racepoint Global Pulse Behind the Living Heart Project

High Tech Product/Service Publicity Campaign

• Silver Porter Novelli “Project Smart Choice: Asserting HP as the Best Vendor for Partners during Industry Uncertainty”
• Bronze PAN Communications Perfecto Mobile’s Continuous Reinvention
• Merit SHIFT Communications Rapid7: Putting a Spotlight on Risky Behavior

Local/Regional Feature or Commentary Placement

• Silver Duffy & Shanley The Boston Globe – “Technology Runs the Marathon”
• Bronze CTP Spirit of Pinehurst / Charlotte Magazine

Local/Regional Television News Placement

• Silver Duffy & Shanley “AT&T Keeping Up with Super Bowl Data Demand”
• Bronze 360 Public Relations Yasso Frozen Greek Yogurt: Redefining the Frozen Dessert Aisle
• Merit MSLGROUP Boston No pain points here – chronic pain relief procedure takes the nation by storm

Local/Regional Feature or Commentary Placement

• Merit Hollywood Public Relations Boston Private featured in The Boston Globe

Magazine Feature or Commentary Placement

• Gold CTP Spirit of Pinehurst / Cigar Aficionado
• Silver Lois Paul and Partners GE Capital and Lois Paul and Partners (LPP)

Magazine/Newsletter

• Silver Perkins School for the Blind Perspectives
• Bronze SHIFT Communications SHIFT Happens: How Email Won in a Social Age
• Merit Massachusetts Dental Society Journal of the Massachusetts Dental Society 150th Anniversary Commemorative Issue

Marketing Communications Campaign

• Gold Cronin and Company 2014 CHET Dream Big! Competition
• Silver Cone Communications 2014 Lindt Easter Campaign in Support of Autism Speaks

Media Event

• Gold 360 Public Relations TEMPTING MEDIA TO “CHEAT ON GREEK” WITH STONYFIELD PETITE CREME STONYFIELD WITH 360 PUBLIC RELATIONS
• Silver Duffy & Shanley Yes on 5: Campaign Launch Event
• Bronze Lois Paul and Partners The Art of Medicine
• Bronze Worcester Polytechnic Institute To the Moon: WPI’s TouchTomorrow Festival a Smashing Success
• Merit PAN Communications “A Tiffany Celebration”: Tiffany & Co. Opens New Store on Newbury Street

Multimedia Motivational Presentation

• Silver 360 Public Relations Peapod’s Kids Give Back Program Goes Digital to Deliver More

National Feature or Commentary Placement

• Gold 360 Public Relations INVITING CONSUMERS AND RETAILERS TO “CHEAT ON GREEK” WITH STONYFIELD PETITE CREME
• Silver CTP Spirit of Pinehurst / New York Times
  National Feature or Commentary Placement Merit Davies Murphy Group From the Battlefield to the Boardroom: Smartling Flies High in Forbes
• Bronze Racepoint Global Pulse Behind the Living Heart Project

National Television News Placement

• Gold davies murphy group the personal safety game changer called Smart911
• Silver Hollywood Public Relations NECCO featured on “Today”
• Bronze InkHouse / Raytheon Raytheon MATHCOUNTS National Competition
• Merit 360 Public Relations Black Friday Survival Guide: 7 Apps to Help You Shop

News Release

• Gold Lois Paul and Partners Philips /Accenture/Emotiv ALS Proof of Concept App and OneVoice Connect/Lois Paul and Partners (OVC/LPP)
• Silver Version 2.0 Communications Ross Impact Challenge
• Bronze 360 Public Relations 360PR USES PRESS RELEASE TO CLARIFY AND SHIFT CONVERSATION IN BALL BRAND’S FAVOR
• Merit Rasky Baerlein Strategic Communications News Release for Belmont Savings Bank

Non-profit Communications Campaign

• Gold SHIFT Communications Selfies for a Cause
• Silver Rasky Baerlein Strategic Communications Non-Profit Communications Campaign for Harvard Pilgrim Health Care Foundation
• Merit American Heart Association Life is Why Communications Kit

One-Time Special Event

• Silver Hollywood Public Relations XTRATUF Alaskan Revival
• Silver Mullen TEDxManhattan 2015: Changing the Way We Eat
• Bronze Duffy & Shanley American Sunglasses Turn 85: Foster Grant Sunglasses Celebrate Historic Anniversary
• Merit SHIFT Communications Playing in the Toyota Arcade

Online Feature or Commentary Placement

• Gold PAN Communications LoopPay Leaps Ahead of Competition at CES 2015 with “Best Thing at CES” Feature Placement in Business Insider
• Silver PAN Communications Why Sales Can’t Just Show Me the Money
• Bronze Hollywood Public Relations NECCO featured on Today.com
• Merit Cone Communications HuffingtonPost.com Spotlights Ashley’s Tisdale’s Producer Role in the Lindt “It Started with HELLO” Digital Series

Organizational Identity Communications Campaign

• Gold / Super Bell Finalist (4th place) SHIFT Communications Re-coding the Media Conversation
• Silver HB Agency Making the ‘Coolest Startup Space’ Known in Boston and Beyond
• Bronze PAN Communications PAN TAKES SAP CLOUD’S VISIBILITY TO NEW HEIGHTS
• Merit Cone Communications Driving Thought Leadership through CSR Insights & Intel
• Merit Racepoint Global Sysomos-as-a-Source

Paid/Earned/Owned Communications Campaign

• Gold 451 Marketing Sweet Success for Dancing Deer
• Silver Cone Communications 2014 Lindt Easter Campaign in Support of Autism Speaks

Photo, Graphic or Infographic Placement

• Silver Duffy & Shanley PANDORA Jewelry Photo Placement on ABCNews.com
• Bronze Duffy & Shanley Taste of Nature Lands Infographic in USA Today
• Merit CTP Spirit of Pinehurst / Sports Illustrated

Public Affairs Communications Campaign

• Gold / Super Bell Finalist (2nd place) Duffy & Shanley Yes on 5: Arts and Preservation = Jobs
• Silver Mintz + Hoke My Place CT: Campaign to address the Silver Tsunami
• Bronze SHIFT Communications The Fight Against Distracted Driving
• Merit Cone Communications ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing

Response to Breaking News

• Gold MSLGROUP Sony Hack Exposed Personal Data of Hollywood Stars
• Silver SHIFT Communications From SCOTUS Ruling to Ruling the Cord-Cutting World
• Bronze MSLGROUP Terminating a Hack Attack

Special Event Series

• Gold Cronin and Company McDonald’s Open Door Tours
• Silver 360 Public Relations Safety 1st Celebrates 30th Anniversary
• Bronze Cone Communications Yoplait Greek Taste-Off
• Merit SHIFT Communications McDonald’s Brings “Happy” Back to Eastern New England

Trade Publication Feature or Commentary Placement

• Silver CTP Spirit of Pinehurst / Golfweek
• Bronze Davies Murphy Group Exposing Major Wireless Operators’ Censorship of Texting Services: HeyWire Speaks Out to Wired

Website Design

• Silver Dana-Farber Cancer Institute Eating Well During Cancer microsite
• Gold Dana-Farber Cancer Institute Jimmy Fund Website Renovation
• Bronze Mercer Mercer Benefits U
• Merit MassHousing How to Become a Successful Homeowner