Job Title Public Relations Account Director
Category Public Relations
Location Boston , MA
Contact Person Vanessa Mariscal
Contact Email
Website Address
Company 451 Marketing


The Account Director (AD) serves as a primary, high-level client contact, providing strategic direction and guiding the execution of the tactical elements of 451 Marketing’s public relations campaigns. The AD typically has eight to 10 years of experience, and reports directly to the Vice President of Public Relations. They are directly accountable for the overall success of client PR programs and oversee all account activities of at least four accounts. The AD is responsible for the daily oversight of an assigned public relations team, which can consist of one or more of the following: Senior Account Executives, Account Executives, Assistant Account Executives and Account Coordinators. The AD works closely with 451’s digital marketing and creative teams to facilitate integrated communications campaigns.

They continue to develop and refine PR team and client management skills by working closely with Vice Presidents and executive staff to help strengthen and grow the agency’s PR practice. ADs demonstrate leadership and teaching skills through their work with Senior Account Executives, Account Executives, Account Coordinators and support staff.

Directors work with agency senior management on their own professional development and help facilitate the growth and development of their team members. They are responsible for regularly keeping management informed about client issues and account needs.

Key Responsibilities:

  • Develop and maintain strong relationships with client contact(s)
  • Develop and maintain successful relationships with key, top-tier media members
  • Manage a team of Senior Account Executives, Account Executives, Assistant Account Executives and Account Coordinators as assigned
  • Develop and oversee targeted public relations strategies for clients; guide PR team in the development and execution of tactical plans for clients
  • Oversee regular client reporting – weekly, monthly and quarterly
  • Keep abreast of each client’s industry; competition and coverage
  • Oversee and assist with team’s identification, pitching and follow-up with editorial opportunities and new media opportunities
  • Hold weekly meetings with account teams; foster communication, teamwork, and efficiency; assign all responsibilities and tasks to individual team members at all levels
  • Attend in-person press meetings and tours (including SMTs and tradeshow participation) with client, when appropriate
  • Oversee the development of all PR materials
  • Work with 451’s digital marketing and creative teams, as appropriate
  • Serve as a mentor for junior staff members
  • Monitor and report mid-month and monthly billings to agency management
  • Set goals for deliverables, resources and budgets at all times and look ahead to add new program activities that would benefit clients.
  • Business travel is sometimes required

Job Specifications/Qualifications:

  • Bachelors Degree
  • Eight to ten years of public relations agency experience required
  • Experience with consumer technology brands preferred

*External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.

451 Marketing is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will 451 Marketing discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, gender identity/expression, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.