P153 | March 18th – Analyst Relations

  • Learn more about how to implement a successful analyst relations campaign with Charlie Guyer, Principal and Founder at Guyer Group, who has nearly two decades of experience with analyst relations.
  • Wayfair 4 Copley Place Boston, MA 02116
  • Wednesday, March 18, 2015 from 6:00 PM to 7:00 PM (EDT)

Event Details

For companies selling products and services into the technology sector, a strong industry analyst relations program has the potential to provide a host of benefits in terms of visibility and revenue growth.  However, understanding how to run an effective, measureable program capable of providing strategic value is still a mystery to many companies and communications practitioners alike.

Industry analyst like Gartner, Forrester and IDC as well as niche firms are crucial influencers and need to be a part of a technology/b2b communications and PR program. On Wednesday, March 18th at 6 p.m., join Charlie Guyer, Principal and Founder of the Guyer Group, for an informative and exciting deep-dive into the world of analyst relations.

Charlie has more than two decades of experience working in strategic communications roles in the technology industry. He has held executive-level positions at the industry’s most prominent companies, including Cisco, Alcatel-Lucent and Goodman Networks, and has worked in both agency environments and at venture-backed start-ups.

What will you learn by attending?

  • Analyst relations 101
  • Deep dive in to the analyst firms and what makes them tick
  • Best practices and tips on how to work with analysts – the rules of engagement
  • Effective programs and how to measure them

Have questions about Analyst Relations in the Tech Sector: Perspectives, Programs & Practices?

Contact the organizer

  • Non-Members – $60
  • Pub Club Members – $35
  • Non-Member Students – $15
  • Pub Club Students – Free