Whether part of an ongoing, integrated campaign or a one-off activation, influencer marketing has become a go-to strategy for brands across a myriad of sectors. Influencers can help brands reach a new audience, create a more emotional connection with existing customers, serve as a source of content, advocacy and more. But the rules of engagement[…]
Ever wished you could have a few minutes of one-on-one time with a top broadcast journalist? A chance to engage in a real conversation about why your company/client deserves big-time coverage? Get ready to start your pitching engines, then! Back by popular demand, The Publicity Club of New England will be hosting its fifth[…]
On Monday, October 30th, the Publicity Club of New England got down to business with the Boston Business Journal. These events are my favorite because facetime is so valuable for PR and communications professionals. And, what better way to learn about what makes a story newsworthy than from the journalists themselves? We had the opportunity[…]
The fall of 2016 was an incredibly successful season for the Pub Club, with five programs under our belt. In September, we hosted our third annual speed pitching event with a focus on healthcare. Our fabulous panel included Shaun Sutner of SearchHealthIT, Jamie Ducharme of Boston Magazine, Anne Mostue of Bloomberg Business Radio and Jessica[…]
Tuesday, September 13th officially marks my start as the Pub Club’s VP Programs and I couldn’t be more excited. I’ve been involved with the Club for three years now, but am thrilled and honored to serve on the Board of Directors. I met most of the new board members a few weeks ago at our[…]
With summer on the horizon, do you have an internship lined up? Whether you’re graduating or finishing up another year of school, here are three tips that’ll help you make the most out of the internship, no matter what the industry. 1. Get Involved. Internships are a great way to learn about a particular industry[…]