Event Recap: Creating an Environment Where Collaboration Trumps Tension

As agencies continue to increase the breadth of their service offerings in order to support clients on a number of fronts, how do we create the right environment to foster collaboration across different internal functions (PR, digital, creative, marketing, etc.), and make sure that we’re working toward a common goal? This was the pertinent question[…]

Five questions with… Laura Tomasetti, Founder and CEO, 360PR+

As one of the true communications leaders, Laura Tomasetti has navigated the disruptive media landscape to 360PR+ into a highly-respected PR agencies. Under her leadership, 360PR+ has been named an Agency of the Year, Best Place to Work and earned honors for creative, breakthrough campaigns. Individually, Laura has been recognized as a PRWeek Champion and[…]

Five questions with… Ben Grossman, VP, Strategy Director at Jack Morton Worldwide

As a marketing and advertising strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. He leads Jack Morton Worldwide’s strategy department, as well as end-to-end strategy for some of the world’s most recognizable brands, including Subway, Liberty Mutual, P&G, Calvin Klein, PUMA, Intel, Fidelity and Eaton Corporation. Ben will[…]

Five questions with… Paul Prescott, FIDE Advisors LLC

An accomplished CFO/COO with extensive startup and entrepreneurial experience, Paul specializes in business plan development and execution, strategic planning, accounting, and financial management. He has worked for three firms that were successfully sold: serving as Principal and CFO for SourceOne, Inc. an energy infrastructure and management firm; serving as the VP of Finance and Administration[…]

Five questions with… Chuck Tanowitz, PR & Marketing Consultant

As a marketer, public relations professional, writer and former PR firm owner, Chuck has helped to put numerous startups on the map. He helped to engineer the rise of Greentown Labs from an unknown collection of clean-tech companies to an incubator overflowing with tenants. He also helped cloud provider ProfitBricks generate headlines that put it in[…]

Five questions with… Tony George, Vice President Business Banking, Eastern Bank

With 15+ years of experience in the banking industry, Tony has developed extensive expertise in Small Business Banking, which includes commercial financing, deposit banking, and cash management. Prior to joining Eastern in 2013, Tony had successful stints at Citizens Bank and Santander Bank. Additionally, Tony was a Director of Consulting Services in Technology at Fidelity Investments.[…]

Five questions with… Jeff Dillow, Vice President, Hollywood PR

Jeff Dillow has been working in the PR/Marketing communications field for 18 years now and has become a specialist in the areas of brand marketing, CR, crisis/issues and cause-related experience. Formerly a Director in the Brand Marketing, Corporate Responsibility and Issues Management disciplines at Cone, Jeff is a Vice President at Hollywood Public Relations. Jeff[…]

Five questions with… Mark Stephenson, Head of Brand Communications and Digital, Philips North America

A leader in corporate communications, Mark focuses on integrating the communications department together with operations and other functional areas that help to drive organizational performance and achieve business results. Mark holds broad international experience recognized for creating innovative outreach programs targeting both external and internal stakeholders that successfully results in a positive impact to corporate[…]

Five questions with… Ed Cafasso, Senior Vice President of Corporate Communications, Winn Companies

A leader in corporate communications, Ed leads the Winn Companies’ efforts to captivate and engage stakeholders critical to the company’s continued success and growth; maximize brand recognition; and, support employee engagement. Ed holds a strong background in strategic corporate communications and public relations, both from the in-house and agency side, and specializes in reputation management[…]


It’s January. New year. New campaigns. Do you know what your client’s goals are? Not just the high-level business metrics; the tangible, measurable goals that your communications program is working toward. How about their benchmarks? Those from which you can derive whether you did more – or more for less. Measurement guru Katie Delahaye Paine[…]