2013 Bell Ringer Award Winners List
Creative Media Campaign
| Silver Bell | 360 Public Relations for Live from Muncie, Indiana, It’s National Can it Forward Day! |
| Bronze Bell | RDW Group for Coaltion to Bring Jobs to RI |
| Merit Awards | Lois Paul and Partners for The Future of Cloud Computing |
News Release
| Gold Bell | sharyn frankel public relations for Sweet Success for 600lb Gorillas |
| Silver Bell | Lois Paul and Partners for Skyonic Funding News Release for Business Press Coverage |
| Bronze Bell | Ebben Zall Group for CarGurus Receives Close to 40 Media Hits |
Community/Consumer Affairs Campaign
| Gold Bell | Schwartz MSL for Educating through Advocacy Relations, Retina Implant Strives to Fulfill its Vision |
| Silver Bell | SHIFT Communications for Shaping the Health Technology Debate |
| Bronze Bell | Schneider Associates for Atlantic Management Forest Park Campaign |
| Merit Awards | InkHouse for Raytheon MathMovesU Pi Day Campaign |
Employee Communications Campaign
| Merit Award | Mercer for Know Your Numbers Campaign |
Organizational Identity Campaign
| Gold Bell
Silver Bell |
SHIFT Communications for BA-DA-BA-BA-BA – The Community is Lovin’ McDonald’s
360 Public Relations for Meet the Mom Next Door: A New Study By the 360PR MomSquad |
| Bronze Bell | SHIFT Communications for Rethink Robotics: Public Relations Sensation |
| Merit Award | Cone Communications for Corporate Social Return |
Corporate or Agency Blog
| Silver Bell | InkHouse for Raytheon Professional Services Corporate Blog |
| Bronze Bell | marlo marketing/communications for m.blog by marlo marketing/communications |
| Merit Award | MassHousing for MassHousing Corporate Blog |
Special Event: Single Campaign
| Gold Bell | 360 Public Relations for National Can-It-Forward Day Reaches and Teaches New Generation of Canners |
| Silver Bell | Schneider Associates for Education First “Say ‘Hello!’ to the World” Event |
| Bronze Bell | Cone Communications for Barbour “Spot Union Jack” |
| Merit Award | Schwartz MSL for We Got the Beat: A Program to Raise Awareness of Irregular Heartbeats |
Multimedia Motivational Presentation
| Gold Bell
Silver Bell Bronze Bell |
RDW Group for Coaltion to Bring Jobs to RI Video Loop
Dana-Farber Cancer Institute for We All Built Yawkey Video Schneider Associates for Hebre SeniorLife eBook “You and Your Aging Parents” |
| Merit Award | Mercer for New Hire Microsite |
Marketing Communications Campaign
| Gold Bell | 360 Public Relations for Re-Introducing Wheat Germ, an Original Superfood, to the American Kitchen |
| Silver Bell | Cone Communications for Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer |
| Bronze Bell | Weber Shandwick for L.L. Bean’s 100th Anniversary Million Moment Mission Campaign to Get Kids Outdoors |
| Merit Award
Merit Award |
Weber Shandwick for Office Zombie Campaign
Cone Communications for Lindt Gold Bunny Easter Program |
Brochure, Promotional Items, Direct Mail
| Silver Bell | marlo marketing/communications for Dermelect Cosmeceuticals |
| Bronze Bell | Cone Commuynications for Lindt USA Auction Mailer Garners Support of 75 Celebrities; Raises More than $15K |
| Merit Award | RDW Group for Coaltion to Bring Jobs to RI |
Product/Service Launch: Business-to-Business Campaign
| Silver Bell | Pardes Communications for Integrated Marketing Communications and PR Product Launch for ezBook |
| Bronze Bell | SHIFT Communications for Cylance Isn’t Always Golden: Launching a New Start-Up |
| Merit Award | PAN Communications for PAN Communications Helps Valassis Launch |
Website
| Gold Bell | Cone Communications for Redesigning the Cone Communications Website |
| Silver Bell | marlo marketing/communications for URESERV |
| Bronze Bell
Merit Award |
360 Public Relations for Crave Your Calcium with AdoraCalcium.com
RDW Group for Coalition to Bring Jobs to RI |
Investor/Financial Relations Campaign
| Bronze Bell | Sharon Merrill for No Pipeline Needed – Crude-By-Rail Initiative Puts Global Partners on Track for Success |
Annual Report
| Silver Bell | WGBH for 2012-2013 Annual Report – WGBH: The Power of Public Media |
| Merit Awards | May Institute for May Institute’s Fiscal Year 2011 Annual Report |
Public Affairs Campaign
| Gold Bell | Rasky Baerlein for The Defeat of Physician Assisted Suicide in Progressive Massachusetts |
| Silver Bell | Cone Communications for Green Mountain Coffee(R) “Great Coffee, Good Vibes, Pass it On” 2012 Fair Trade Campaign |
| Bronze Bell | Solomon McCown for Elevating Women’s Issues in a Pivotal Massachusetts Senate Race |
| Merit Award | RDW Group, Inc. for Coalition to Bring jobs to RI Campaign |
Product/Service Publicity: Business-to-Business Campaign
| Gold Bell Gold Bell Silver Bell |
SHIFT Communications for Educating America on Location Intelligence: A Coast-to-Coast Coverage Campaign
Savoir Media for Allied Minds’ Historic Public-Private Innovation Partnership Version 2.0 Communications for Unveiling Next-Generation Panjiva |
| Bronze Bell | Mintz + Hoke for Legrand Health Care Campaign |
| Merit Award | Fresh Ground for Fresh Ground Fills in the Crack for ProfitBricks Launch |
Product/Service Launch: Consumer Campaign
| Gold Bell
Silver Bell Silver Bell |
PAN Communications for PAN Puts PicsArt on the Map
Racepoint Group for The Conversation Project: Consumer Campaign PAN Communications for Ruckus Reader Launches App; Hits One Million Downloads in Two Weeks |
| Bronze Bell | 451 Marketing for Yankee Candle Man Candles |
| Merit Award | Fleishman Hillard for Houghton Mifflin Harcourt’s Curious George App |
Product/Service Publicity: Consumer Campaign
| Gold Bell
Silver Bell |
360 Public Relations for The Reinvention of Ranger Rick: Kids’ Media Goes “Wild”
Cone Communications for Ben & Jerry’s Greek Frozen Yogurt Launch |
| Bronze Bell
Merit Award Merit Award |
360 Public Relations for A Creative, Vitamin-Packed Approach to Re-launching Alberto V05
marlo marketing/communications for SalonCapri FleishmanHillard for Panera Cares Community Cafe’s Opening in Boston |
Photo or Graphic with Caption Placement
| Gold Bell | CTP for Pinehurst’s Thistle Dhu in Golf World |
| Silver Bell | PAN Communications for Saying “I Do” to Protecting the Big Day |
| Bronze Bell | Schneider Associates for Education First Event Photo in Rolling Stone |
| Merit Award | 451 Marketing for The Sager Foundation (Rolling Stone) |
Product/Service Publicity: High-Tech Campaign
| Gold Bell Silver Bell Silver Bell Bronze Bell Merit Award |
Schwartz MSL for Collaboratively Promoting the Promise of Patient Monitoring Innovation Amid Competing Interests
SHIFT Communications for Unplug, Don’t Play: Security Flaws in UPnP PAN Communications for Sense Networks – The New Face of Location-Based Advertising Racepoint Group for Egenera: A Post-Recession Turnaround Story SHIFT Communications for zSpace: Taking Media to the Next Dimension |
Online Magazine/Newsletter
| Bronze Bell | 360 Public Relations for Adora Calcium “Women’s Circle of Health” E-Newsletter |
Graphic Identity
| Gold Bell | RDW Group for Coalition to Bring Jobs to RI |
| Silver Bell | Network Health for Network Health – Brand Refresh 2012 |
Print Magazine/Newsletter
| Silver Bell | University of Massachusetts Lowell for UMass Lowell Magazine for Alumni and Friends
|
Bylined Article
| Gold Bell
Gold Bell Silver Bell |
Racepoint Group for TechSmith: It’s Never Too Late to Flip Your Classroom
Fresh Ground for Betting Big: Fresh Ground Introduces ProfitBricks to Boston Version 2.0 Communications for A Soapbox for Entrepreneurial Education |
| Bronze Bell
Merit Award |
LaunchSquad for Is Anxiety About Our Wired Choices Misplaced?
Schneider Associates for Cod Pots |
Feature or Commentary Placement: Magazine
| Gold Bell | marlo marketing/communications for Island Creek Oyster Bar |
| Silver Bell | 360 Public Relations for Racing for Child Safety |
| Bronze Bell | CTP for The Spirit of Pinehurst No. 2 |
| Merit Award | Schwartz MSL for Taking the Guess Work Out of Weight Loss |
Feature or Commentary Placement: Online
| Gold Bell
Silver Bell Bronze Bell Merit Award |
PAN Communications for PAN Uses Exclusive in TechCrunch to Propel PicsArt
CTP for Why Hollywood Loves 3D Printing marlo marketing/communications for The Hawthorne Duffy & Shanley for Foster Grants Taps Brooke Shields as New Face of “Who’s That?” Campaign 451 Marketing for Yankee Candle – Associated Press Story |
Feature or Commentary Placement: Series
| Silver Bell | CTP for Pop Warner Takes Lead on Concussion Prevention in Youth Football |
| Bronze Bell | 360 Public Relations for Commuters Us Peapod Mobile to Ship, Scan and Schedule Grocery Deliveries |
| Merit Award | Lois Paul and Partners for Lumension Patch Tuesday Commentary Drives Though Leadership |
Product/Service Launch: High-Tech Campaign
| Gold Bell | Rainier Communications for How to Crowd-Fund a Supercomputer: PR Blitz Drives Highest-Funded Hardware Kickstarter Project |
| Silver Bell | Version 2.0 Communications for Bursting Onto the Consumer Apps Scene |
| Bronze Bell | Matter Communications for Custom SLR: ProDot Kickstarter Launch |
Media Event
| Gold Bell
Gold Bell |
Rasky Baerlein for Media Event for ARGO Medical Technologies
Cone Communications for Lindt USA and Roger Federer Commercial Launch Event |
| Silver Bell
Bronze Bell Bronze Bell |
360 Public Relations for The Intersection of Art and Parenting
Racepoint Group for ARM’s Cortex-A50 Series Launch and Annual Tech Con Conference 360 Public Relations for The Ninja Cooking System Gets Cooking with Bloggers |
| Merit Award | Schneider Associates for Upromise New York Media Event |
Television News Placement: Local/Regional
| Gold Bell
Silver Bell |
CTP for Objet 3D Prints Fenway Park
Racepoint Group for Linkable Networks: Money Saving Mondays Go Linkable |
| Bronze Bell | Schneider Associates for Sarah McGinty on Fox 25 Boston |
| Bronze Bell | 451 Marketing for Arianna |
| Merit Award | Massport for WCVB’s Chronicle Featuring Boston Logan International Airport |
Television News Placement: National
| Gold Bell
Silver Bell Bronze Bell |
Schwartz MSL for CNN: Where the Germs Are
marlo marketing/communications for Narragansett Beer Weber Shandwick for L.L. Bean Makes a BIG Impression for its 100th Anniversary: The Debut of the 13-foot-high Bootmobile on Fox & Friends |
| Merit Award | Montagne Communications for Beware: Scams from Area Code 876 |
Special Event: Series Campaign
| Silver Bell | 451 Marketing for Hood Soup Truck |
| Bronze Bell | PAN Communications for Made in Brazil: Brazilian Footwear Reaches U.S. Audience with Image Project |
| Merit Award | Massport for Could JetBlue Land at Worcester Airport? |
Response to Breaking News
| Silver Bell | Schneider Associates for Posternak Blankstein & Lund Response to Breaking News |
| Bronze Bell | Duffy & Shanley for Duffy & Shanley Helps AT&T Weather Superstorm Sandy |
| Merit Award | RDW Group for Morning Sickness in Worcester |
Product/Service Launch: Health Care Campaign
| Silver Bell | Schwartz MSL for Providing Much Needed Hope of HoFH Patients |
Product/Service Publicity: Health Care Campaign
| Gold Bell | Duffy & Shanley for Delta Dental of Rhode Island: Rhode Island’s First Free Public Dental Clinics |
| Silver Bell | 360 Public Relations for Curbing Americans’ Learning Curve about Learning Disabilities |
| Bronze Bell | Schwartz MSL for Knowledge – and Reimbursement – are Power: NxStage Medical Highlights Barriers to Home Hemodialysis |
| Merit Award | Full & By for From Bland to Bold: Adding Big Flavor to a Niche Medical Topic |
Crisis Communications Campaign
| Gold Bell | Cone Communications for Protecting Brand Reputation from a Plant Closure |
| Silver Bell | CTP for Tackling Injury and Image: Pop Warner Takes Lead on Concussion Prevention in Youth Football |
| Bronze Bell | Schwartz MSL for Helping National Grid Move from “Stuck in the Snow” to a “Company of Action” |
| Merit Award
Merit Award |
Massport for Boeing Dreamliner Catches Fire at Boston Logan
KSV for Hurricans Sandy: Weathering the Storm with Social |
Print Feature or Commentary Placement: National
| Gold Bell | Cone Communications for Jiffy Lube and Cone Communications Help Drivers Leave Worry Behind |
| Silver
Silver Bell |
Schneider Associates for PAWS AP Feature Placement
PAN Communications for The Geeks Shall Inherit the Earth: ChoiceStream’s Adweek Cover Story |
| Bronze Bell | SHIFT Communications for Are Fortune 500 Companies Socially Shy? |
| Merit Award | CTP for Pop Warner Takes Lead on Concussion Prevention in Youth Football |
| Merit Award | 360 Public Relations for A Sign of the Times: Ranger Rick for a New Generation |
Print Feature or Commentary Placement: Regional Business Publication
| Gold Bell
Silver Bell |
PAN Communications for The Bush Doctrine
Duffy & Shanley for Navigant Credit Union Donates New Rescue Boat to Woonsicket Fire Department CM Communications for Building a Press Profile for Del Frisco’s Double Eagle Steak House General Manager Gregg Rinaldi Lois Paul and Partners for Boston Globe Company Profile Story for AspenTech |
Print or Commentary Placement: Trade Publication
| Silver Bell | EMC for 2012: A Turnaround Year for EMC’s Channel Partner Program |
| Bronze Bell | CTP for The Country Club and the Most Important Moments in Golf |
| Merit Award | Schneider Associates for Terresolve Lubes n’ Greases Byline |
Print Feature or Commentary Placement: Regional/General Interest Publication
| Gold Bell | marlo marketing/communications for Eastern Standard Kitchen & Drinks |
| Silver Bell | MassHousing for MassHousing Story Placement Boston Globe |
| Bronze Bell | Rasky Baerlein for Feature Article Placement for First Wind in The Boston Globe |
| Merit Award | Fleishman Hillard for The Boston Globe’s Feature about Panera Cares Community Cafe Opening in Boston |