2010 Bell Ringer Award Winners List

STUDENT BELLS

Public Affairs Campaign & Community/Consumer Affairs Campaign
Student Bell	Salem State College for Public Affairs Camapign: US Census Bureau Campaign
Student Bell	Salem State College for Community/Consumer Affairs Campaign: Wiggio.com Campaign

SINGLE ITEM DIVISION

Annual Report
Gold Bell	WGBH for WGBH Annual Report 2009 2010: Press Forward
Silver Bell	RDW Group, Inc. for Northeast Utilities 2009 Annual Report
Bronze Bell	MassHousing for MassHousing Fiscal Year 2009 annual Report
Merit	Mass General, Patient Care Services for MGH Patient Care Services Annual Report
Brochure, Promotional Items, Direct Mail
Silver Bell	RDW Group for TRC Energy Services Folder
Bronze Bell	Duffy & Shanley, Inc. for Foster Grant Sunglasses and Magnivision Reading Glasses Event Invite and Look Books
Merit	MERCER’S OUTSOURCING BUSINESS for Capabilities brochure flipbook
Special Publication
Silver Bell	Thomson Communications for Flight of Fashion Magazine
Graphic Identity
Gold Bell	MERCER’S OUTSOURCING BUSINESS for Using electronic communications to drive action during Open Enrollment
Silver Bell	Adams & Knight for Walk It Bike It to School, Connecticut! Logo Design
Bronze Bell	Hart-Boillot for Taking the Green out of Green
Merit	The Perry Group for Picerne Real Estate Group Rebranding Program
Print Magazine/Newsletter
Gold Bell	Dana-Farber Cancer Institute for Impact
Silver Bell	Dana-Farber Cancer Institute for Paths of Progress 2009
Online Magazine/Newsletter
Bronze Bell	marlo marketing/communications for marlo monthly
Merit	Emerge PR for Red Bend E-Newsletter 2009-2010
Bylined article
Gold Bell	Tier One Partners for Redefining & Owning A New Breed of Employee Recognition
Silver Bell	PAN Communications for Mash-Up: From Should Have to Must Have
Bronze Bell	Schwartz Communications for Extreme Design: Johnson Medtech and Ceramic Motors
Merit	Hart-Boillot for From Client to Cover in 90 Days
Feature or Commentary Placement: Magazine
Gold Bell	Duffy & Shanley, Inc. for Sagus International: Transforming South Carolina Education for the 21st Century
Silver Bell	Tier One Partners for Repositioning “Grandma’s Space Heater” as a Safe, Energy-Saving Appliance
Bronze Bell	Schwartz Communications for “CPAP Saved My Marriage and My Life”
Feature or Commentary Placement: Online
Gold Bell	Conover Tuttle Pace for Wired Features Innerscope Research
Silver Bell	360 Public Relations for Allrecipes.com: Dinner Spinner Pro iPhone Launch Placement with TechCrunch.com
Bronze Bell	Conover Tuttle Pace for Wired Gadget Lab Features Blio
Merit	360 Public Relations for Join the Bluetooth Revolution with Jabra STONE
Print Feature or Commentary Placement: Regional Business Publication
Gold Bell	360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety
Silver Bell	Racepoint Group for An Energy Efficient Spotlight on Rhode Island
Bronze Bell	RDW Group, Inc. for BCBSRI New Building Article in PBN
Merit	Solomon McCown & Company for Beth Heider: Beyond platinum
Print Feature or Commentary Placement: Regional/General Interest Publication
Gold Bell	Schwartz Communications for South Bend Tribune: INBONE Total Ankle Replacement
Silver Bell	Duffy & Shanley, Inc. for Deepwater Wind: Grassroots Communications for Historic Offshore Wind Farm Project
Bronze Bell	Racepoint Group for New Scientist Magazine: “Goodbye Trash”
Merit	Dana-Farber Cancer Institute for Every Beam Tells a Story
Print Feature or Commentary Placement: National
Gold Bell	Schwartz Communications for New York Times feature on artificial ankles
Silver Bell	RDW Group for The Vermont Country Store – Intimate Solutions Associated Press Story
Bronze Bell	Racepoint Group for ARM: Fortune Magazine Article “The Chip Company that Dares to Battle Intel”
Merit	Schwartz Communications for New York Times story on aviation seatbelt airbags
Print Feature or Commentary Placement: Trade Publication
Gold Bell	Schwartz Communications for Benefits Selling: Highlighting A Key Customer to Generate Sales
Silver Bell	Cone for Jockey “75th Anniversary of the Brief” and WWD
Bronze Bell	Conover Tuttle Pace for Variety Features Innerscope Research
Merit	Racepoint Group for Network World Panorama Podcast: 5 IT Projects for Recovery
Feature or Commentary Placement: Series
Gold Bell	Conover Tuttle Pace for Kurzweil Introduces Blio at CES 2010
Silver Bell	Racepoint Group for The Heat Is On: A2aMEDIA Slam Dunks its U.S. Launch
Bronze Bell	Solomon McCown & Company for SM&: Positioning Atrius Health at the Vanguard of Payment Reform
Merit	360 Public Relations for From the Couch to the Runway: Snuggie Blanket Fashion Show
Photo or Graphic with Caption Placement
Gold Bell	Duffy & Shanley, Inc. for Sagus International: Transforming South Carolina Education for the 21st Century
Silver Bell	Dana-Farber Cancer Institute for Santa visits the Jimmy Fund Clinic
Bronze Bell	Conover Tuttle Pace for Wrightsville Beach featured in Southern Living
Merit	Teak Media Communications for Boston Marathon Jimmy Fund Walk
Television News Placement: Local/regional
Gold Bell	360 Public Relations for Allrecipes.com Thanksgiving Media Outreach
Silver Bell	Adams & Knight for Safe Routes to School/Walk It Bike to School, Connecticut! Media Placement
Silver Bell	Duffy & Shanley, Inc. for Sagus International: Transforming South Carolina Education for the 21st Century
Bronze Bell	360 Public Relations for Safety 1st Squad Launches Regional Childproofing Service
Merit	Thomson Communications for Topsfield Fair Opening Day TV
Television News Placement: National
Gold Bell	RDW Group for The Vermont Country Store – NBC TODAY Show Feature
Gold Bell	Schwartz Communications for “’NovaSure’ Slick, Quick and Low-Risk”
Silver Bell	360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety
Silver Bell	Conover Tuttle Pace for Good Morning America Features Innerscope Research’s Super Bowl Study
Bronze Bell	Duffy & Shanley, Inc. for Sagus International: Transforming South Carolina Education for the 21st Century
Merit	Kel & Partners for Zappos – The Early Show
Multimedia Motivational Presentation
Gold Bell	Schneider Associates for Launch of ‘Virtual Sweethearts’ Twitter Application for the iPhone and Web
Silver Bell	Dana-Farber Cancer Institute for Tips for Tying a Headscarf
Bronze Bell	Schwartz Communications for An Introduction to VNS Therapy for Patients and their Families.
Merit	Duffy & Shanley, Inc. for Fidelity Investments: Call for Book Donations Inspires Local Community
News Release: Regional
Gold Bell	The Perry Group for Picerne Real Estate Group $26 Million Investment Program
Silver Bell	MassHousing for MassHousing First-Time Homebuyer Tax Credit Loan Regional News Release
Bronze Bell	RDW Group, Inc. for BCBSRI Direct Pay Rate Increase News Release
Merit	RDW Group, Inc. for BCBSRI 2010 Employer Rate Increase News Release
News Release: National
Gold Bell	Schwartz Communications for Javelin: Identity Fraud is Up But Consumer Costs are Down
Bronze Bell	360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety
Response to Breaking News
Gold Bell	Schwartz Communications for Slooh: Watch NASA Blow Up The Moon
Silver Bell	Matter Communications for Altman Vilandrie & Company business press coverage after the release of Google’s new phone
Bronze Bell	Kel & Partners for Knowland Group – AP & Fox Business
Bronze Bell	PAN Communications for Getting Beyond the Jobs Data
Merit	PAN Communications for Making a Federal Case: A Boston Law Firm’ Reaction to DOMA
Web site
Gold Bell	360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety
Silver Bell	iFactory for Wyss Institute Website Redesign
Bronze Bell	Hart-Boillot for Putting Cancer Advocacy, Action and Awareness into Action
Bronze Bell	Network Health for www.Network-Health.org Redesign
Merit	MERCER’S OUTSOURCING BUSINESS for ‘Feel better about retirement’ global online campaign
Corporate or Agency Blog
Gold Bell	Cone for What Do You Stand For? Blog Redesign
Silver Bell	Sharon Merrill Associates for Sharon Merrill Associates Investor Relations Blog
Bronze Bell	PAN Communications for The Voice of Mobile Messaging: The Airwide Portal
Merit	MS&L for MS&L Boston’s PR Finish Line
Merit	Racepoint Group for RaceTalk: Building a Bridge between Media and PR
Media Event
Gold Bell	Duffy & Shanley, Inc. for Media Launch Event for Stride Rite’s SRT Collection
Silver Bell	Schneider Associates for Zeo Personal Sleep Coach Editor Event
Bronze Bell	PAN Communications for All Eyes on iZUP; Single Media Event Drives National Awareness for Distracted Driving Solution
Merit	Solomon McCown & Co. for Getting drivers to be safe and sober on Massachusetts Roads

CAMPAIGN DIVISION

Community/Consumer Affairs Campaign
Gold Bell	Tilson Communications for Staples 2009 Do Something 101 Campaign
Silver Bell	Cone for AHA’s Hispanic-focused Cause: Go Red Por Tu Corazon
Bronze	Weber Shandwick for A New Friend for ARTHUR: CVS Caremark All Kids Can Teaches Kids About Inclusion
Merit	RDW Group for FCC Digital TV Switch Campaign
Crisis Communications Campaign
Gold Bell	Bishoff Communications for Melrose YMCA Crisis
Silver Bell	RDW Group for Financial Issues Campaign 2009
Bronze	ML Strategies, LLC for Nancy Kerrigan’s Family Crisis
Merit	Solomon McCown & Company for SM& for “Children’s Friend and Service” Protecting Rhode Island’s Oldest Non-Profit
Employee Communications Campaign
Gold Bell	Cone for ITT’s Corporate Citizenship program: ITT Watermark
Silver Bell	Mintz & Hoke Communications Group for What Will You Make Today?
Bronze	Mass General, Patient Care Services for MGH United Way Campaign
Investor/Financial Relations Campaign
Gold Bell	Sharon Merrill Associates for CIRCOR International, Inc. 2009 Investor Relations Campaign
Marketing Communications Campaign
Gold Bell	Duffy & Shanley, Inc. for Staples; Holiday 2009 Marketing Communication Campaign
Silver Bell	Dana-Farber Cancer Institute for Boston Marathon Jimmy Fund Walk Campaign
Bronze Bell	May Institute for ‘What Does Autism Look Like?’ Public Awareness Campaign
Merit	Cone for 2009 Jiffy Lube Maintenance Partners for Life Campaign
Product/Service Publicity: Healthcare
Gold Bell	Schwartz Communications for Against the Odds: NxStage Medical Secures Validation for Daily Home Hemodialysis
Silver Bell	Schwartz Communications for Building Momentum for Bioness Devices through National and Local Media
Bronze Bell	RDW Group for Blue Cross & Blue Shield of RI 2009 Media Relations Campaign
Product/Service Publicity: Consumer Campaign
Gold Bell	fama PR and National Grid for National Grid and OPOWER collaborate to increase customer awareness and participation in new energy efficiency program
Silver Bell	Tilson Communications for Staples 2009 Back-to-School Campaign
Bronze Bell	Sherry Alpert Corporate Communications, LLC for Media Campaign for Astronaut Check Auction
Merit	Adams & Knight for CHET Dream Big! Competition
Merit	Cone for Tidy Cats’ Campaign to End Cattiness
Product/Service Publicity: High-tech Campaign
Gold Bell	Schwartz Communications for Promoting GE Innovation to Advance Wireless Healthcare
Silver Bell	Schwartz Communications for Epocrates: Saving Lives with the iPhone
Bronze Bell	Racepoint Group for ARM Takes On Intel And Wins
Merit	Fama PR for Dassault Systemes: The Go-To Vendor for Companies ‘Going Green’
Product/Service Publicity: Clean Energy / Green Technology Campaign
Gold Bell	Duffy & Shanley, Inc. for Deepwater Wind: Grassroots Communications for Historic Offshore Wind Farm Project
Silver Bell	Racepoint Group for A Smarter Energy Solution
Product/Service Publicity: Business-to-Business Campaign
Gold Bell	Schwartz Communications for AmSafe Aviation Seatbelt Airbags
Silver Bell	Schwartz Communications for Simpler Consulting: Simplifying America?s Health Care System
Bronze Bell	Tier One Partners for It Pays to Be Healthy: Linking Virgin HealthMiles to the Healthcare Reform Debate
Merit	Schwartz Communications for American Well: Increasing Access to Healthcare and Awareness of Online Care
Product/Service Launch: Health Care
Gold Bell	Schwartz Communications for FDA-APPROVAL OF ZENEP : PR Campaign for New Drug Therapy Dominates Media Landscape Through Strategic Awareness Initiative
Silver Bell	May Institute/National Autism Center for National Autism Center’s Launch of the National Standards Project
Bronze Bell	Schwartz Communications for From Negligible to Widespread Awareness: FDA Approval PR Campaign Catapults VeroScience into Limelight
Product/Service Launch: Consumer Campaign
Gold Bell	Racepoint Group for Make Room on the Shelf: Sony’s eReader Nudges the Competition Aside
Silver Bell	360 Public Relations for Dorel Juvenile Group Launches Revolution in Child Safety
Bronze Bell	PAN Communications for All Eyes on iZUP : Driving the Conversation on Texting and Driving
Merit	360 Public Relations for Project Anywhere, Anytime with the Cinemin Swivel
Product/Service Launch: High-tech Campaign
Gold Bell	OutCast Communications for Overtake the Future
Silver Bell	Davies Murphy Group for Ten Years Coming & Two Weeks to Make it Happen: Launching Endeca McKinley
Bronze Bell	PAN Communications for PAN Communications Brings Novell SUSE Linux Enterprise to the Masses
Bronze Bell	Schneider Associates for Zeo Personal Sleep Coach, New Product Launch
Merit	Schwartz Communications for Ride The Netezza TwinFin Marketing Wave
Product/Service Launch: Business-to-Business Campaign
Bronze Bell	PAN Communications for Making Cents Out of Every Cell
Organizational Identity Campaign
Gold Bell	Davies Murphy Group for Extreme Media Makeover for Grail Research
Silver Bell	Solomon McCown & Company for SM& Sustaining Visibility for Pax World Mutual Funds
Bronze Bell	RDW Group for Repositioning the Brand for Day Kimball Healthcare
Merit	Mintz & Hoke Communications Group for From a Ragged Collection of Divisions to a Unified Corporate Identity
Public Affairs Campaign
Gold Bell	Cone for Ben & Jerry’s “Hubby Hubby” Campaign
Silver Bell	Cone for Timberland “Don’t Tell Us it Can’t Be Done” Campaign
Bronze	RDW Group, Inc. for RITBA Toll Increase Campaign
Bronze	Schwartz Communications for Patient Advocacy Support for Coverage of CyberKnife
Merit	Solomon McCown & Co. for Keeping Massachusetts Roadways Safe
Special Event: Single Campaign
Gold Bell	360 Public Relations for From the Couch to the Runway: Snuggie Blanket Fashion Show
Silver Bell	Stamford Hospital for Stamford Hospital Unveils Mobile Wellness Center
Bronze	Cronin and Company, LLC for McDonald’s Nell Newman Media Tour/Open Door Tour Event
Merit	Schwartz Communications for Slooh: Watch NASA Blow Up The Moon
Special Event: Series Campaign
Gold Bell	360 Public Relations for Mom Bloggers Tune-In to PBS KIDS
Silver Bell	Adams & Knight for CHET College Kickoff
Bronze	Callanan & Klein Communications for House of Blues Returns to Boston
Merit	Cone for Launch of Time Warner Cable’s Connect a Million Minds
Merit	Solomon McCown & Company for SM& Presents Panel Series 2009
New or Social Media Campaign
Gold Bell	Schneider Associates for All New Sweethearts 2010
Silver Bell	Conover Tuttle Pace for Blio New Media Campaign 2010
Bronze	Conover Tuttle Pace for Breeders’ Cup World Championships Social Media Campaign 2009
Merit	Waggener Edstrom for PKU Awareness Month: Community Building and Engagement through Facebook