SINGLE ITEM DIVISION
Advocacy Advertisement
Gold Bell Duffy & Shanley, Inc. for Deepwater Wind: “It’s Time to Lead Again”
 

Annual Report

Silver Bell Massachusetts General Hospital for Patient Care Services Annual Report
Bronze Bell WGBH for 2010-2011 Annual Report: Times Like These
Merit RDW Group, Inc. for Northeast Utilities 2009 Annual Report
Brochure, Promotional Items, Direct Mail
Gold Bell Schneider Associates for Grace Construction for Bondera Tiling Toolbox Creative Mailer for Media and DIY Influencers
Silver Bell Cone for ITT Watermark in Action Calendar
Bronze Bell Mintz & Hoke for Holiday Card, “Give the Gift of Sight”
Merit Cone for Jockey Being Family
Special Publication
Silver Bell Schneider Associates for Business Book: The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products
Bronze Bell Steward Health Care System for Notes From Milot: Haiti Relief Effort
Graphic Identity
Gold Bell Schneider Associates for Baskin-Robbins Graphic Identity Package for 65th Birthday
Silver Bell Cone for Paralyzed Veterans of America
Bronze Bell RDW Group, Inc. for Cornell University Johnson School of Business Brand Identity
Merit HB for 15-40 Rock the Doc
Print Magazine/Newsletter
Silver Bell Mintz & Hoke for Pexco Employee Newsletter
Bronze Bell Massachusetts Dental Society for Journal of the Massachusetts Dental Society
Merit Massport for On Good Authority
Online Magazine/Newsletter
Bronze Bell Network Health for Provider Update
Merit Mintz & Hoke for DRS Technologies Field Report
Bylined article
Gold Bell Racepoint Group for Sony, Digital Reading – Bye, Bye Dewey Decimal System: Sony Helps Libraries “Check Out” the Digital Age
Silver Bell Cone for Timberland – Harvard Business Review: Timberland’s CEO on Standing Up to 65,000 Angry Activists
Bronze Bell MSL Boston for USS Mass: Slowing Down the Casino Debate in Massachusetts
Merit Solomon McCown for Atrius Health – Health Care Payment Reform: Massachusetts Must Lead Again
Feature or Commentary Placement: Magazine
Gold Bell Cone for FIRST Robotics
Silver Bell Schneider Associates for Zeo Inc.: “Into the Deep” Making Sleep Beautiful
Bronze Bell Solomon McCown for Atrius Health: Pay for Quality, Not Quantity
Merit Callanan & Klein for 50 Back American Lager
Feature or Commentary Placement: Online
Gold Bell PAN Communications for PAREXEL: Drug-Research Sector Shaking Up As Big Pharma Adjusts Strategy
Silver Bell Conover Tuttle Pace for Kurzweil Technologies: Blio on BBC
Silver Bell Davies Murphy Group for Crossbeam Cover Story in Network Computing Validates Success of Biggest Product Launch in 10 Years
Bronze Bell Schwartz Communications for Fiberlink Communications
Merit Solomon McCown for Historic New England: Historic Collections Meet the 21st Century: Digitizations Could Be Lifesaver for Artifacts
Print Feature or Commentary Placement: Regional Business Publication
Gold Bell Conover Tuttle Pace for Innerscope Research in Mass High Tech
Silver Bell SHIFT Communications for Bit9 Inc., Rapid7, Sonian Telling the Other Side of the Recession
Bronze Bell Waggener Edstrom Worldwide for Shire Boston Business Journal: Like it? We Love It!
Merit Massport for Boston Globe: Business Aviation
Print Feature or Commentary Placement: Regional/General Interest Publication
Gold Bell PAN Communications for Yankee Barn Homes: Raising the Roof in a Down Economy
Silver Bell Conover Tuttle Pace for Innerscope Research in Boston Globe
Bronze Bell RDW Group, Inc. for Day One Dr. Maya Angelou Story
Merit Bishoff Communications for The Rashi School: Rashi School Opens a New Home
Print Feature or Commentary Placement: National
Gold Bell PAN Communications for Ariba – The Future is Now: New York Times Feature Showcases Ariba as the Commerce Network that Business Has Been Waiting For
Silver Bell Massport for Wall Street Journal: Big Machine Keeps Logan Airport Clear
Bronze Bell Schneider & Associates for Liquid Wrench New York Times
Merit Dana-Farber Cancer Institute for A Treadmill in Afghanistan on the Road to Boston
Merit 360 Public Relations for Allstar Products Group: “A Snuggie Holiday”
Print Feature or Commentary Placement: Trade Publication
Gold Bell May Institute for Feature Article in the Autism Advocate
Silver Bell Racepoint Group for Irdeto: Racepoint Helps Irdeto Take Center Stage with ScreenPlays Feature
Bronze Bell Conover Tuttle Pace for Pinehurst Resort: Links for Pinehurst
Merit Tech Collective for Bridging the IT Skills Gap Through Industry and Academic Collaboration
Feature or Commentary Placement: Series
Gold Bell Solomon McCown & Co. for the Campaign to Protect the Affordable Housing Law Editorials
Silver Bell Text 100 Global Public Relations for Cognizant “Earns” a Seat at the Global Outsourcing Table
Bronze Bell Conover Tuttle Pace for Breeders’ Cup World Championships
Merit Bishoff Communications for The Rashi School: Rashi School Opens a New Home
Merit Duffy & Shanley for Staples Exclusive Offer of Kindle Nets Major Interest
Photo or Graphic with Caption Placement
Gold Bell Conover Tuttle Pace for Boston Red Sox: Red Sox in People Magazine
Silver Bell Lois Paul & Partners for Arbor Networks Arbor Egypt Graph 2011
Television News Placement: Local/regional
Gold Bell Adams & Knight for Sun & Ski Sports
Silver Bell RacePoint Group for EnerNOC – Mother Nature Turns up the Heat; EnerNOC Sizzles
Bronze Bell HB for Mxenergy: Door-to-Door PR Delivery
Merit Duff & Shanley for Staples, Inc.
Television News Placement: National
Gold Bell Schneider Associates for Baskin-Robbins’ 65th Birthday on ABC World News Tonight with Diane Sawyer
Silver Bell Duffy & Shanley for FGX International: Choir Rejoices in Foster Grant LightSpecs on the Dr. Oz Show
Bronze Bell 360 Public Relations for Seven Towns Ltd.: Think You Can’t? Think Again. You CAN Do the Rubik’s Cube!
Merit Conover Tuttle Pace for Kurzweil Technologies on CNBC’s “Power Lunch”
Merit Schwartz Communications for Accuray, Inc. – The Art of Storytelling: Transforming Standard Corporate News into National Visibility for Accuray
Multimedia Motivational Presentation
Gold Bell RDW Group, Inc. for Employee Brand Presentation
Silver Bell Mintz & Hoke for Alstom Power: Adding Dimension to Alstom’s Factory Tour
News Release: Regional
Merit Conover Tuttle Pace for MedExpress Urgent Care “Free Flu Shots for Kids”
News Release: National
Gold Bell Schwartz Communications for ID Analytics: How Many People Have Your Social Security Number?
Silver Bell Schwartz Communications for Javelin Strategy & Research – Identity Fraud is Down But Consumer Costs Are Up
Bronze Bell PAN Communications for RedPlum: RedPlum Conducts the Purse String Study
Merit Conover Tuttle Pace for Pop Warner Little Scholars: Pop Warner Medical Advisory Board
Response to Breaking News
Gold Bell PAN Communications for Travelers Insurance: Educating Customers About Ice Dams, Roof Collapse
Silver Bell RDW Group, Inc. for The Vermont Country Store Founder’s Passing
Bronze Bell Cone for Nestle Waters North America Response to Massachusetts Water Emergency
Merit Adams & Knight for KBE Building Corporation Incident at Hamden Worksite of KBE Building Corporation
Web site
Silver Bell Massport for Massport.com Redesign
Bronze Bell Dana Farber Cancer-Institute for Living Well Beyond Cancer: A Web Resource for Cancer Survivors
Merit Mercer for Retirement Road Trip
PR Firm Web Site/Blog
Bronze Bell SHIFT Communications for Slice: The Agency Blog with a Real Bite
Media Event
Gold Bell Solomon McCown & Co. for The Campaign to Protect the Affordable Housing Law Editorial Board Tour
Silver Bell Cone for USA 2010 Lindt Facility Expansion Event
Bronze Bell Duffy & Shanley for Staples 2010 Holiday New York City Blogger
Merit Cone for ALPO “Real Dogs Eat Meat” Handbook Launch Event
CAMPAIGN DIVISION
Community/Consumer Affairs Campaign
Gold Bell Thomson Communications for DanversCARES: Who’s Kid Is It?
Silver Bell Cone for Jockey International: Jockey Being Family
Bronze Bell Matter Communications for “PR for Gloucester”
Bronze Bell Cone for Timberland: Eco-Labeling Leadership & Green Index Expansion
Crisis Communications Campaign
Gold Bell Adams & Knight for Shiloh Christian Church
Employee Communications Campaign
Gold Bell RDW Group, Inc. for Brand Unveiling Program
Silver Bell Cone for Jockey International: Jockey Being Family
Bronze Bell Denterlein for South Shore Hospital Physician Engagement and Alignment
Merit LaVoie Group for Pfizer Animal Health Employee Communications Campaign
Investor/Financial Relations Campaign
Silver Bell LaVoie Group for Aegerion Pharmaceuticals Initial Public Offering
Silver Bell Sharon Merrill for LeCroy Corporation 2010 IR Campaign
Bronze Bell RDW Group, Inc. for Blue Cross & Blue Shield of R.I. $100M Loss
Marketing Communications Campaign
Gold Bell Conover Tuttle Pace for Breeders’ Cup World Championships: Zenyatta’s “Quest for Perfection”
Silver Bell 360 Public Relations for Seven Towns Ltd.: Think You Can’t? Think Again. You CAN Do the Rubik’s Cube!
Bronze Bell Rhino PR for Hobbs Brook Management & Marguilies Perruzzi Architects 175-185 Wyman Street Campaign
Merit Cone for Lindt USA 2010 Gold Bunny Celebrity Auction
Product/Service Publicity: Healthcare
Silver Bell Schwartz Communications for Epocrates: Saving Lives and Reaching Physicians
Bronze Bell Schwartz Communications for Retina Implant AG – Restoring Vision to the Blind: Retina Implant’s Microchip Helps Patent Suffering from Retinitis Pigmentosa
Merit Schwartz Communications for NxStage Medical: “Against the Odds: NxStage Medical Security Validation for Daily Home Hemodialysis”
Product/Service Publicity: Consumer Campaign
Gold Bell RF Binder for Gazelle: Reinforcing ReCommerce to the Masses: Leveraging the June 2010 iPhone Announcement
Silver Bell Schneider Associates for Baskin-Robbins’ 65th Birthday and Retirement of Five Classic Flavors
Silver Bell Schwartz Communications for ID Analytics MyIDScore.com: Givig Consumers Insight Into Their Risk of Identity Fraud
Bronze Bell Schwartz Communications for Fiserve – ZashPay and Online Bill Payment: Changing Consumers Relationships With Money
Merit Schneider Associates for 2010 d-CON Local Market Campaign “Get Out!”
Product/Service Publicity: High-Technology Campaign
Silver Bell Schwartz Communications for MicroStrategy, Leave Your Laptop at Home; the iPad is Here
Product/Service Publicity: Clean Energy / Green Technology Campaign
Silver Bell Haggman for New York State Energy Research and Development Authority Shining Example Integrated Marketing Campaign 2010
Bronze Bell EnerNoc for The Power of Green
Product/Service Publicity: Business-to-Business Campaign
Bronze Bell Mintz & Hoke for Legrand/Wiremold Productivity Campaign
Product/Service Launch: Health Care Campaign
Gold Bell Lois Paul & Partners for ClearPractice Nimble Launch
Silver Bell Schwartz Communications for WellDoc: Like Having a Doctor in Your Cell Phone
Bronze Bell Cone for The American Cancer Society Launches the Choose You Movement
Merit Waggener Edstrom Worldwide for Shire Responds to Gaucher Patient Community Crisis with Expedited Drug Approval
Product/Service Launch: Consumer Campaign
Gold Bell marlo marketing/communications for Le Whif US Launch 2010
Silver Bell Cone for the American Cancer Society Launches the Choose You Movement
Bronze Bell Cone for Purina ONE beyOnd “1 Million in ONE Day”
Product/Service Launch: High-Tech Campaign
Gold Bell Davies Murphy Group for Endeca Technologies, Inc.: A One-Two-Three Punch PR Strategy Launches Search Provider Endeca Into a New Market
Gold Bell Conover Tuttle Pace for Kurzweil Technologies: Blio Unveiled at CES
Silver Bell PAN Communications for Novell Rises Above the Crowded Cloud with PAN Communications
Bronze Bell Racepoint Group for ARM: Cortex A-15 Launch
Merit Racepoint Group for TechSmith: Who’s Your Daddy, Baby? – Snagit Goes to the Mac
Product/Service Launch: Clean Energy/Green Technology Campaign
Silver Bell Cone for JN Phillips Auto Glass “GreenShield Launch” Campaign
Bronze Bell Lois Paul & Partners for Scuderi Group’s Split-Cycle Engine
Merit Duffy & Shanley for Deepwater Wind: Announcing Offshore Wind’s “Next Generation”
Product/Service Launch: Business-to-Business Campaign
Gold Bell Davies Murphy Group for Beyond Paperclips: Making Staples an ‘Easy’ Choice in the Business-to-Business, Technology Market
Silver Bell Davies Murphy Group for BurstPoint Networks: Changing the Rules for Enterprise Video Communications
Organizational Identity Campaign
Gold Bell SHIFT Communications for Rapid 7 Organizational Identity Campaign
Silver Bell Cone for Jockey Signs Pro Football Quarterback Tim Tebow
Bronze Bell Solomon McCown & Co. for Atrius Health: A Leader in Health Care Innovation
Merit PAN Communications for Pegasystems: The BPM War – David Takes on Goliath for Market Mindshare
Public Affairs Campaign
Gold Bell Solomon McCown & Co. for The Campaign to Protect the Affordable Housing Law
Silver Bell Duffy & Shanley for Deepwater Wind: Grassroots Public Affairs for a Green-Energy Developer’s Breakthrough Year
Bronze Bell Racepoint Group for Rwanda: Influencing Public Perception in Support of “The New Rwanda”
Merit Cone for Time Warner Cable’s Connect a Million Minds
Special Event: Single Campaign
Gold Bell Schwartz Communications IDG World Expo – Out of Apple’s Shadow: The Rebuilding, Evolution and Independence of Macworld Conference & Expo
Silver Bell RDW Group, Inc. for the Worcester Art Museum: The Dead Toreador Opening
Bronze Bell Callanan & Klein for 2010 Life is Good Festival
Merit PAN Communications for RedPlums’s Twitter Party – Chic Cheap Tweets
Special Event: Series Campaign
Gold Bell 360 Public Relations for Jarden Home Brands: Ball Brand Fresh Preserving Chef Series
Gold Bell 360 Public Relations for Dorel Juvenile Group/AAA Car Seat Check Series
Silver Bell The Outcast Agency for “RSA Proclaims Stake in Consumer Security” Campaign
Bronze Bell Schwartz Communications for Eurand Cystic Fibrosis Cycle for Life: Engaging a Patient Community through Local Media Outreach
New or Social Media Campaign
Gold Bell Lois Paul & Partners ThingMagic RFID100 Campaign
Silver Bell Schneider Associates for Social Media Community Creation and Launch for Liquid Wrench
Bronze Bell Waggener Edstrom Worldwide for Shire’s Gaucher Awareness Month: Rejuvenating a Forgotten Rare Disease
Merit Massport for Boston Logan Redefines Connecting