SINGLE ITEM DIVISION

Annual Report

Silver Bell WGBH for WGBH 2011-2012 Annual Report: Constant. Change.
Bronze Bell Weber Shandwick for Yawkey Foundations 2011 Grants Report
Merit Awards RDW Group, Inc. Northeast Utilities 2010 Annual Report

 

Brochure, Promotional Items, Direct Mail

Silver Bell 360 Public Relations for Thompson Brands, LLC: Adora Brochure
Bronze Bell Ball Consulting Group for Ruderman Foundation Blog Builder: A Promotional Item
Merit Award Mintz & Hoke for Legrand/Wiremold: Evolution Brochure

Bylined Article

Gold Bell InkHouse for Raytheon IDS Space Debris Byline
Silver Bell Schneider Associates for “Why Most Product Launches Fail” Harvard Business Review Bylined Article
Bronze Bell Simpler Consulting: Going Back to Basics, The Little Book of Lean
Merit Awards Racepoint Group for Modiv Media: For Mobile Commerce – th Year of Convergence and Context

 

Community/Consumer Affairs Campaign

Silver Bell InkHouse for Raytheon MathMovesU Pi Day Celebration
Bronze Bell Cone Communications for Tully’s Taste of Community Program

 

Corporate or Agency Blog

Silver Bell Lois Paul & Partners for Fidelis Security Systems’ Threat Geek Blog
Bronze Bell Cone Communications for Cone Communications: What Do You Stand For? Blog
Merit Award RF|Binder for Going Social: The Launch of the CVS Caremark All Kids Can Blog

 

Crisis Communications Campaign

Gold Bell Porter Novelli for From Bottleneck to Hero: Renesas’ Road to Recovery
Silver Bell Kelliher Samets Volk for National Grid Responds to Tropical Storm Irene
Bronze Bell Schneider Associates for Boston Blazers Crisis Communications Campaign
Merit Award ML Strategies, LLC for Bad News at Camp Good News

 

Employee Communications Campaign

Gold Bell Waggener Edstrom for FIRAZYR: Building an Army of Orange warriors to Help Fight a Rare Disease
Silver Bell Cone Communications for L’Oreal USA: I’ve Got the Power
Bronze Bell Massport for Healthport
Merit Award Mercer for Marsh & McLennan: Healthy Me

 

Feature or Commentary Placement: Magazine

Gold Bell CTP for Restoring the Spirit of Pinehurst No. 2
Bronze Bell marlo marketing/communications for Narragansett Beer Featured in MAXIM Best Beers

 

Feature or Commentary Placement: Online

Gold Bell Schwartz MSL for Retina Implant AG: Bringing Bionic Vision into Focus
Silver Bell Schwartz MSL for Cyberonics: Celebrate the Extraordinary
Bronze Bell CTP for Restoring the Spirit of Pinehurst No. 2
Merit Award Waggener Edstrom for Shire HGT: ABCNews.com – Fabry Disease Patients Hope for FDA Approval of Drug Replagal

 

Feature or Commentary Placement: Series

Gold Bell CTP for Restoring the Spirit of Pinehurst No. 2
Silver Bell Schneider Associates for Baskin Robbins Flavor Creation Contest Placement Series
Bronze Bell Schneider Associates for Baskin-Robbins Wacky Flavors Feature Series
Merit Award 360 Public Relations for Dorel Juvenile Group & Indy Racing: Driving Child Safety

 

Graphic Identity

Gold Bell Massport for Wings for Autism Logo
Silver Bell LaVoie Group for Olympus Biotech: Leading Regenerative Medicine Logo
Bronze Bell Schwartz MSL for Recall Corporation: 100 Million Cartons

 

Investor/Financial Relations Campaign

Gold Bell Sharon Merrill for Gibraltar 2011 Investor Relations Campaign
Silver Bell PAN Communications for Tangoe, Inc. – Standing out from the Crowded IPO Market
Bronze Bell LaVoie Group Aegerion Pharmaceuticals Investor Relations & Corporate Communications

 

Marketing Communications Campaign

Gold Bell Mullen for Grain Foods Foundation: Fighting Childhood Hunger Through the Bread Art Project
Silver Bell InkHouse for Zmags: Connected Consumer Campaign
Bronze Bell RDW Group, Inc. for Day Kimball Healthcare “Care in a Heartbeat” Capital Campaign

 

Media Event

Gold Bell Cone Communications for Yoplait Turns the Neighborhood Pink
Silver Bell Mullen for Tomee Tippee NYC Lifestyle Event
Bronze Bell 360 Public Relations for Quinny Strolls Down the Runway – and into the Spotlight
Merit Awards Schneider Associates for Dave & Buster’s Braintree Media Preview Event

 

Multimedia Motivational Presentation

Gold Bell Thomson Communications for Lowell General Hospital: Firework!
Silver Bell Mercer for Marsh & McLennan Companies: Tax-Advantaged E-learning Module
Bronze Bell Mintz & Hoke for One Pexco
Merit Award RDW Group, Inc. for Reliant Medical Group Name Change Employee Video

 

New or Social Media Campaign

Silver Bell Cone Communications for Timberland Brings Back Arbor Day
Bronze Bell SHIFT Communications for Overstock.com’s Inaugural Twitter Party
Merit Award Schwartz MSL for Targeted Social Media Campaign Quadruples GE’s Challenge Entries in Three Weeks

 

News Release: National

Gold Bell 360 Public Relations for PBS KIDS Holiday Tech Survey
Silver Bell Davies Murphy Group for Nasuni: Data Transformation – How a Report Using Internal Tests Elevated a Cloud Startup
Merit Award Racepoint Group for Networked Insights Raises $20 Million

 

Online Magazine/Newsletter

Silver Bell 360 Public Relations for Thompson Brands, LLC: Adopra “Women’s Circle of Health” Newsletter
Merit Award Cone Communications for Cone Communications: What Do You Stand For? Online Newsletter

 

Organizational Identity Campaign

 

Gold Bell Cone Communications for 2011 Cone/Echo Global CR Opportunity Study
Silver Bell Clarity or From Future To Fossil: The Transformation to INNOVEX
Bronze Bell Lois Paul & Partners for Arbor Networks Maintaining its Position with Worldwide Infrastructure Security Report
Merit Award Schneider Associates for Gunk Serious Solutions Challenge Organizational Identity

 

Philanthropic Placement

Bronze Bell Duffy & Shanley, Inc. for Engage RI: There’s Hope in RI Again

 

Photo or Graphic with Caption Placement

Gold Bell CTP for Restoring the Spirit of Pinehurst No. 2
Silver Bell Cone Communications for New York Post: 2011 Lindt Easter Campaign
Merit Awards Cone Communications for The Greatest Innovator of All Time: 2012 Lemelson-MIT Invention Index

 

Print Feature or Commentary Placement: National

Gold Bell SHIFT Communications for Rapid7 National Print Feature
Silver Bell marlo marketing/communications for Zoo New England’s CEO Featured in The New York Times “The Boss” Column
Silver Bell Schneider Associates for Hebrew SeniorLife Wall Street Journal Feature
Bronze Bell Tier One Partners for UNEQUAL Technologies: Power of Redemption Puts a New Company on the Map
Merit Award CTP for Restoring the Spirit of Pinehurst No. 2
Merit Award Schwartz MSL for Riverain Medical: From Iams to Imaging – Bridging the Gap in the C-Suite

 

Print Feature or Commentary Placement: Regional Business Publication

Gold Bell CTO for Betfair brings exchange wagering to the U.S.
Silver Bell Racepoint Group for EnerNOC: Communicating a Complex Issue to a Regional Audience
Bronze Bell Racepoint Group for Kronos: A Simple Time Clock Helps Tell a Larger Story
Merit Award Waggener Edstrom for Cambrooke Foods: Highlighting the Success and Growth of a Locally Based Medical Nutrition Company

 

Print Feature or Commentary Placement: Regional/General Interest Publication

Silver Bell May Institute for “Tradition gets an update: Technology helps autistic 12-year-old find a voice for his bar mitzvah”
Bronze Bell Schwartz MSL for Stepping Forward: Denver Newspaper Placement Drives Local & National Attention for Bioness
Merit Award CTP for Restoring the Spirit of Pinehurst No. 2

 

Print Feature or Commentary Placement: Trade Publication

Silver Bell CTP for Restoring the Spirit of Pinehurst No. 2
Bronze Bell CTP for Breeders’ Cup in SportsBusiness Journal
Bronze Bell CTP for Restoring the Spirit of Pinehurst No. 2
Merit Award Text 100 for Unleashing the Power of Model-Based Design with MathWorks

 

Print Magazine/Newsletter

Silver Bell Massachusetts Dental Society for Journal of the Massachusetts Dental Society
Bronze Bell Massport for On Good Authority

 

Product/Service Launch: Busines-to-Business

Gold Bell Schneider Associates for MIT Sloan EMBA Program Launch Campaign
Silver Bell Rainier Communications for “A Server in Your Cell Phone”: Adapteva’s Epiphany Launch
Bronze Bell Davies Murphy Group for Beyond Papers & Pens: Staples Advantage Makes the Big Enterprise Sell
Merit Award Mintz & Hoke for Wiremold Evolution Floor Box

 

Product/Service Launch: Clean Energy/Clean Technology Campaign

Bronze Bell SHIFT Communications for Retroficiency Puts Buildings on an Energy Diet

 

Product/Service Launch: Consumer Campaign

Gold Bell MKPR, LCC for Launching The Hotel Chocolat
Silver Bell Cone Communications for One Size Fits…Some? Jiffy Lube Redefines the Oil Change Interval
Bronze Bell Cone Communications for Ben & Jerry’s Launches “Late Night Snack” to Celebrate Second Anniversary of “Late Night with Jimmy”
Merit Award Cone Communications for Pillsbury Frozen Breakfast Products

 

Product/Service Launch: Health Care

Gold Bell Waggener Edstrom for Launching Firazyr® Generating Demand for a Novel Orphan Disease Therapy
Bronze Bell Cone Communications for The American Kidney Fund Launches Pair Up
Merit Award RDW Group, Inc. for Reliant Medical Group Name Change Campaign

 

Product/Service Launch: High-Tech Campaign

Gold Bell Davies Murphy Group for SlideShark’s Launch Goes Swimmingly: The Promotion of Brainshark’s PowerPoint-on-iPad App
Silver Bell Fresh Ground for Yotta Launch
Bronze Bell Racepoint Group for Linkable Networks: The Rise of Card Linked Offers

 

Product/Service Publicity: Business-to-Business

Silver Bell SHIFT Communications for Making Nexage A Big Hitter In Mobile Advertising
Bronze Bell PAN Communications for SpeechCycle’s SmartCare Mobile Application: From ‘Nice to Have’ to ‘Must Have’
Merit Award Schwartz MSL for Kimberly-Clark Professional: The Dirt on Shop Towels
Merit Award Weber Shandwick for QlikTech Corporate Media Plan

 

Product/Service Publicity: Clean Energy/Green Technology Campaign

Bronze Bell Racepoint Group for EnerNOC: A Smarter Energy Solution
Merit Award HB for Ocean Thermal Energy Corporation: Harnessing an Untapped Resource

 

Product/Service Publicity: Consumer Campaign

Gold Bell RF|Binder for Gazelle: iWinning, Building Awareness and a Business Case for reCommerce
Silver Bell 360 Public Relations for Jarden Home Brands Ball Brand: Revitalizing Home Canning in American Kitchens
Bronze Bell Cone Communications for Nature Valley National Parks Project
Merit Award Cone Communications for Turning Tebow Time into Jockey Time

 

Product/Service Publicity: Healthcare

Gold Bell Cone Communications for Celebrating the First Anniversary of the American Cancer Society’s Choose You Movement
Silver Bell PAN Communications for Arcadia Solutions Finds Their Voice
Bronze Bell Schneider Associates for Hebrew SeniorLife Awareness Campaign
Merit Award Waggener Edstrom for Cambrooke Foods: Launching a New Product for a Locally Based Medical Nutrition Company

 

Product/Service Publicity: High-Tech Campaign

Gold Bell Racepoint Group for ARM at CES: A Teeny-Tiny Booth, But Big Impact
Silver Bell SHIFT Communications for SolidWorks Editorial: Go Big or Go Home
Bronze Bell Version 2.0 Communications for Avid: Unsung Oscar Star
Merit Award InkHouse for Fiksu Indexes

 

Public Affairs Campaign

Gold Bell Cone Communications for Green Mountain Coffee® 2011 Fair Trade Campaign
Gold Bell Duffy & Shanley, Inc. for EngageRI: Making Pension Reform and “Everybody Issue”
Bronze Bell Salem State University PRSSA for Turn it Off! Turn it On!
Merit Award Cone Communications for Green Giant’s The Green Awards Program

 

Response to Breaking News

Gold Bell 360 Public Relations for Allrecipes Uses Headlines to Get Consumers to “Respect the Bird”
Silver Bell Cone Communications for Turning Tebow Time into Jockey Time
Silver Bell SHIFT Communications for Rapid7 Response to Breaking News
Bronze Bell Racepoint Group for Thermo Fisher: Sepsis Awareness
Merit Award PAN Communications for Frank Webb’s Bath Center: A True Super Bowl – Capitalizing on Tom Brady’s Toilet

 

Special Event: Series Campaign

Gold Bell 360 Public Relations for Ball® National Can-It-Forward Day
Gold Bell Schneider Associates for GUNK Serious Solutions Challenge Event Series
Silver Bell Cone Communications for Genius® for Glutino® Bread Launch event
Silver Bell PAN Communications for wholly Guacamole Rocks the Guac with Check Your Choice Tour
Bronze Bell Schneider Associates for Baskin-Robbins Madera Grand Opening Event
Merit Award Schneider Associates for Dots Bronx Grand Opening Event

 

Special Publication

Silver Bell Massachusetts General Hospital for MGH Nursing at Two Hundred

 

Television News Placement: Local/Regional

Gold Bell CTP for E.B. Horn’s Search for Boston’s Royal Fairytale
Silver Bell Racepoint Group for Consumers Learn About Savings with Linkables from Boston to Seattle
Bronze Bell Kelliher Samets Volk for The Vermont Department of Health Reduces Smoking in Vermont
Merit Award CTP for Restoring the Spirit of Pinehurst No. 2

 

Television News Placement: National

Gold Bell 360 Public Relations for Dorel Juvenile Group & Indy Racing: Driving Child Safety
Silver Bell RDW Group, Inc. for Vermont Country Store NBC Feature
Bronze Bell Thomson Communications for Cakes for Occasions: The Mentor
Merit Award Duffy & Shanley, Inc. for Foster Grant Lights Up The Doctors

 

Website

Silver Bell Cone Communications for Nestle Waters North America 2010 Corporate Citizenship Report Website
Bronze Bell RDW Group, Inc. for Northeastern University Library
Merit Award Dana-Farber Cancer Institute for Charlie’s Story: Thriving after Leukemia and Relapse