SINGLE ITEM DIVISION
Annual Report
| Silver Bell | WGBH for WGBH 2011-2012 Annual Report: Constant. Change. |
| Bronze Bell | Weber Shandwick for Yawkey Foundations 2011 Grants Report |
| Merit Awards | RDW Group, Inc. Northeast Utilities 2010 Annual Report |
Brochure, Promotional Items, Direct Mail
| Silver Bell | 360 Public Relations for Thompson Brands, LLC: Adora Brochure |
| Bronze Bell | Ball Consulting Group for Ruderman Foundation Blog Builder: A Promotional Item |
| Merit Award | Mintz & Hoke for Legrand/Wiremold: Evolution Brochure |
Bylined Article
| Gold Bell | InkHouse for Raytheon IDS Space Debris Byline |
| Silver Bell | Schneider Associates for “Why Most Product Launches Fail” Harvard Business Review Bylined Article |
| Bronze Bell | Simpler Consulting: Going Back to Basics, The Little Book of Lean |
| Merit Awards | Racepoint Group for Modiv Media: For Mobile Commerce – th Year of Convergence and Context |
Community/Consumer Affairs Campaign
| Silver Bell | InkHouse for Raytheon MathMovesU Pi Day Celebration |
| Bronze Bell | Cone Communications for Tully’s Taste of Community Program |
Corporate or Agency Blog
| Silver Bell | Lois Paul & Partners for Fidelis Security Systems’ Threat Geek Blog |
| Bronze Bell | Cone Communications for Cone Communications: What Do You Stand For? Blog |
| Merit Award | RF|Binder for Going Social: The Launch of the CVS Caremark All Kids Can Blog |
Crisis Communications Campaign
| Gold Bell | Porter Novelli for From Bottleneck to Hero: Renesas’ Road to Recovery |
| Silver Bell | Kelliher Samets Volk for National Grid Responds to Tropical Storm Irene |
| Bronze Bell | Schneider Associates for Boston Blazers Crisis Communications Campaign |
| Merit Award | ML Strategies, LLC for Bad News at Camp Good News |
Employee Communications Campaign
| Gold Bell | Waggener Edstrom for FIRAZYR: Building an Army of Orange warriors to Help Fight a Rare Disease |
| Silver Bell | Cone Communications for L’Oreal USA: I’ve Got the Power |
| Bronze Bell | Massport for Healthport |
| Merit Award | Mercer for Marsh & McLennan: Healthy Me |
Feature or Commentary Placement: Magazine
| Gold Bell | CTP for Restoring the Spirit of Pinehurst No. 2 |
| Bronze Bell | marlo marketing/communications for Narragansett Beer Featured in MAXIM Best Beers |
Feature or Commentary Placement: Online
| Gold Bell | Schwartz MSL for Retina Implant AG: Bringing Bionic Vision into Focus |
| Silver Bell | Schwartz MSL for Cyberonics: Celebrate the Extraordinary |
| Bronze Bell | CTP for Restoring the Spirit of Pinehurst No. 2 |
| Merit Award | Waggener Edstrom for Shire HGT: ABCNews.com – Fabry Disease Patients Hope for FDA Approval of Drug Replagal |
Feature or Commentary Placement: Series
| Gold Bell | CTP for Restoring the Spirit of Pinehurst No. 2 |
| Silver Bell | Schneider Associates for Baskin Robbins Flavor Creation Contest Placement Series |
| Bronze Bell | Schneider Associates for Baskin-Robbins Wacky Flavors Feature Series |
| Merit Award | 360 Public Relations for Dorel Juvenile Group & Indy Racing: Driving Child Safety |
Graphic Identity
| Gold Bell | Massport for Wings for Autism Logo |
| Silver Bell | LaVoie Group for Olympus Biotech: Leading Regenerative Medicine Logo |
| Bronze Bell | Schwartz MSL for Recall Corporation: 100 Million Cartons |
Investor/Financial Relations Campaign
| Gold Bell | Sharon Merrill for Gibraltar 2011 Investor Relations Campaign |
| Silver Bell | PAN Communications for Tangoe, Inc. – Standing out from the Crowded IPO Market |
| Bronze Bell | LaVoie Group Aegerion Pharmaceuticals Investor Relations & Corporate Communications |
Marketing Communications Campaign
| Gold Bell | Mullen for Grain Foods Foundation: Fighting Childhood Hunger Through the Bread Art Project |
| Silver Bell | InkHouse for Zmags: Connected Consumer Campaign |
| Bronze Bell | RDW Group, Inc. for Day Kimball Healthcare “Care in a Heartbeat” Capital Campaign |
Media Event
| Gold Bell | Cone Communications for Yoplait Turns the Neighborhood Pink |
| Silver Bell | Mullen for Tomee Tippee NYC Lifestyle Event |
| Bronze Bell | 360 Public Relations for Quinny Strolls Down the Runway – and into the Spotlight |
| Merit Awards | Schneider Associates for Dave & Buster’s Braintree Media Preview Event |
Multimedia Motivational Presentation
| Gold Bell | Thomson Communications for Lowell General Hospital: Firework! |
| Silver Bell | Mercer for Marsh & McLennan Companies: Tax-Advantaged E-learning Module |
| Bronze Bell | Mintz & Hoke for One Pexco |
| Merit Award | RDW Group, Inc. for Reliant Medical Group Name Change Employee Video |
New or Social Media Campaign
| Silver Bell | Cone Communications for Timberland Brings Back Arbor Day |
| Bronze Bell | SHIFT Communications for Overstock.com’s Inaugural Twitter Party |
| Merit Award | Schwartz MSL for Targeted Social Media Campaign Quadruples GE’s Challenge Entries in Three Weeks |
News Release: National
| Gold Bell | 360 Public Relations for PBS KIDS Holiday Tech Survey |
| Silver Bell | Davies Murphy Group for Nasuni: Data Transformation – How a Report Using Internal Tests Elevated a Cloud Startup |
| Merit Award | Racepoint Group for Networked Insights Raises $20 Million |
Online Magazine/Newsletter
| Silver Bell | 360 Public Relations for Thompson Brands, LLC: Adopra “Women’s Circle of Health” Newsletter |
| Merit Award | Cone Communications for Cone Communications: What Do You Stand For? Online Newsletter |
Organizational Identity Campaign
| Gold Bell | Cone Communications for 2011 Cone/Echo Global CR Opportunity Study |
| Silver Bell | Clarity or From Future To Fossil: The Transformation to INNOVEX |
| Bronze Bell | Lois Paul & Partners for Arbor Networks Maintaining its Position with Worldwide Infrastructure Security Report |
| Merit Award | Schneider Associates for Gunk Serious Solutions Challenge Organizational Identity |
Philanthropic Placement
| Bronze Bell | Duffy & Shanley, Inc. for Engage RI: There’s Hope in RI Again |
Photo or Graphic with Caption Placement
| Gold Bell | CTP for Restoring the Spirit of Pinehurst No. 2 |
| Silver Bell | Cone Communications for New York Post: 2011 Lindt Easter Campaign |
| Merit Awards | Cone Communications for The Greatest Innovator of All Time: 2012 Lemelson-MIT Invention Index |
Print Feature or Commentary Placement: National
| Gold Bell | SHIFT Communications for Rapid7 National Print Feature |
| Silver Bell | marlo marketing/communications for Zoo New England’s CEO Featured in The New York Times “The Boss” Column |
| Silver Bell | Schneider Associates for Hebrew SeniorLife Wall Street Journal Feature |
| Bronze Bell | Tier One Partners for UNEQUAL Technologies: Power of Redemption Puts a New Company on the Map |
| Merit Award | CTP for Restoring the Spirit of Pinehurst No. 2 |
| Merit Award | Schwartz MSL for Riverain Medical: From Iams to Imaging – Bridging the Gap in the C-Suite |
Print Feature or Commentary Placement: Regional Business Publication
| Gold Bell | CTO for Betfair brings exchange wagering to the U.S. |
| Silver Bell | Racepoint Group for EnerNOC: Communicating a Complex Issue to a Regional Audience |
| Bronze Bell | Racepoint Group for Kronos: A Simple Time Clock Helps Tell a Larger Story |
| Merit Award | Waggener Edstrom for Cambrooke Foods: Highlighting the Success and Growth of a Locally Based Medical Nutrition Company |
Print Feature or Commentary Placement: Regional/General Interest Publication
| Silver Bell | May Institute for “Tradition gets an update: Technology helps autistic 12-year-old find a voice for his bar mitzvah” |
| Bronze Bell | Schwartz MSL for Stepping Forward: Denver Newspaper Placement Drives Local & National Attention for Bioness |
| Merit Award | CTP for Restoring the Spirit of Pinehurst No. 2 |
Print Feature or Commentary Placement: Trade Publication
| Silver Bell | CTP for Restoring the Spirit of Pinehurst No. 2 |
| Bronze Bell | CTP for Breeders’ Cup in SportsBusiness Journal |
| Bronze Bell | CTP for Restoring the Spirit of Pinehurst No. 2 |
| Merit Award | Text 100 for Unleashing the Power of Model-Based Design with MathWorks |
Print Magazine/Newsletter
| Silver Bell | Massachusetts Dental Society for Journal of the Massachusetts Dental Society |
| Bronze Bell | Massport for On Good Authority |
Product/Service Launch: Busines-to-Business
| Gold Bell | Schneider Associates for MIT Sloan EMBA Program Launch Campaign |
| Silver Bell | Rainier Communications for “A Server in Your Cell Phone”: Adapteva’s Epiphany Launch |
| Bronze Bell | Davies Murphy Group for Beyond Papers & Pens: Staples Advantage Makes the Big Enterprise Sell |
| Merit Award | Mintz & Hoke for Wiremold Evolution Floor Box |
Product/Service Launch: Clean Energy/Clean Technology Campaign
| Bronze Bell | SHIFT Communications for Retroficiency Puts Buildings on an Energy Diet |
Product/Service Launch: Consumer Campaign
| Gold Bell | MKPR, LCC for Launching The Hotel Chocolat |
| Silver Bell | Cone Communications for One Size Fits…Some? Jiffy Lube Redefines the Oil Change Interval |
| Bronze Bell | Cone Communications for Ben & Jerry’s Launches “Late Night Snack” to Celebrate Second Anniversary of “Late Night with Jimmy” |
| Merit Award | Cone Communications for Pillsbury Frozen Breakfast Products |
Product/Service Launch: Health Care
| Gold Bell | Waggener Edstrom for Launching Firazyr® Generating Demand for a Novel Orphan Disease Therapy |
| Bronze Bell | Cone Communications for The American Kidney Fund Launches Pair Up |
| Merit Award | RDW Group, Inc. for Reliant Medical Group Name Change Campaign |
Product/Service Launch: High-Tech Campaign
| Gold Bell | Davies Murphy Group for SlideShark’s Launch Goes Swimmingly: The Promotion of Brainshark’s PowerPoint-on-iPad App |
| Silver Bell | Fresh Ground for Yotta Launch |
| Bronze Bell | Racepoint Group for Linkable Networks: The Rise of Card Linked Offers |
Product/Service Publicity: Business-to-Business
| Silver Bell | SHIFT Communications for Making Nexage A Big Hitter In Mobile Advertising |
| Bronze Bell | PAN Communications for SpeechCycle’s SmartCare Mobile Application: From ‘Nice to Have’ to ‘Must Have’ |
| Merit Award | Schwartz MSL for Kimberly-Clark Professional: The Dirt on Shop Towels |
| Merit Award | Weber Shandwick for QlikTech Corporate Media Plan |
Product/Service Publicity: Clean Energy/Green Technology Campaign
| Bronze Bell | Racepoint Group for EnerNOC: A Smarter Energy Solution |
| Merit Award | HB for Ocean Thermal Energy Corporation: Harnessing an Untapped Resource |
Product/Service Publicity: Consumer Campaign
| Gold Bell | RF|Binder for Gazelle: iWinning, Building Awareness and a Business Case for reCommerce |
| Silver Bell | 360 Public Relations for Jarden Home Brands Ball Brand: Revitalizing Home Canning in American Kitchens |
| Bronze Bell | Cone Communications for Nature Valley National Parks Project |
| Merit Award | Cone Communications for Turning Tebow Time into Jockey Time |
Product/Service Publicity: Healthcare
| Gold Bell | Cone Communications for Celebrating the First Anniversary of the American Cancer Society’s Choose You Movement |
| Silver Bell | PAN Communications for Arcadia Solutions Finds Their Voice |
| Bronze Bell | Schneider Associates for Hebrew SeniorLife Awareness Campaign |
| Merit Award | Waggener Edstrom for Cambrooke Foods: Launching a New Product for a Locally Based Medical Nutrition Company |
Product/Service Publicity: High-Tech Campaign
| Gold Bell | Racepoint Group for ARM at CES: A Teeny-Tiny Booth, But Big Impact |
| Silver Bell | SHIFT Communications for SolidWorks Editorial: Go Big or Go Home |
| Bronze Bell | Version 2.0 Communications for Avid: Unsung Oscar Star |
| Merit Award | InkHouse for Fiksu Indexes |
Public Affairs Campaign
| Gold Bell | Cone Communications for Green Mountain Coffee® 2011 Fair Trade Campaign |
| Gold Bell | Duffy & Shanley, Inc. for EngageRI: Making Pension Reform and “Everybody Issue” |
| Bronze Bell | Salem State University PRSSA for Turn it Off! Turn it On! |
| Merit Award | Cone Communications for Green Giant’s The Green Awards Program |
Response to Breaking News
| Gold Bell | 360 Public Relations for Allrecipes Uses Headlines to Get Consumers to “Respect the Bird” |
| Silver Bell | Cone Communications for Turning Tebow Time into Jockey Time |
| Silver Bell | SHIFT Communications for Rapid7 Response to Breaking News |
| Bronze Bell | Racepoint Group for Thermo Fisher: Sepsis Awareness |
| Merit Award | PAN Communications for Frank Webb’s Bath Center: A True Super Bowl – Capitalizing on Tom Brady’s Toilet |
Special Event: Series Campaign
| Gold Bell | 360 Public Relations for Ball® National Can-It-Forward Day |
| Gold Bell | Schneider Associates for GUNK Serious Solutions Challenge Event Series |
| Silver Bell | Cone Communications for Genius® for Glutino® Bread Launch event |
| Silver Bell | PAN Communications for wholly Guacamole Rocks the Guac with Check Your Choice Tour |
| Bronze Bell | Schneider Associates for Baskin-Robbins Madera Grand Opening Event |
| Merit Award | Schneider Associates for Dots Bronx Grand Opening Event |
Special Publication
| Silver Bell | Massachusetts General Hospital for MGH Nursing at Two Hundred |
Television News Placement: Local/Regional
| Gold Bell | CTP for E.B. Horn’s Search for Boston’s Royal Fairytale |
| Silver Bell | Racepoint Group for Consumers Learn About Savings with Linkables from Boston to Seattle |
| Bronze Bell | Kelliher Samets Volk for The Vermont Department of Health Reduces Smoking in Vermont |
| Merit Award | CTP for Restoring the Spirit of Pinehurst No. 2 |
Television News Placement: National
| Gold Bell | 360 Public Relations for Dorel Juvenile Group & Indy Racing: Driving Child Safety |
| Silver Bell | RDW Group, Inc. for Vermont Country Store NBC Feature |
| Bronze Bell | Thomson Communications for Cakes for Occasions: The Mentor |
| Merit Award | Duffy & Shanley, Inc. for Foster Grant Lights Up The Doctors |
Website
| Silver Bell | Cone Communications for Nestle Waters North America 2010 Corporate Citizenship Report Website |
| Bronze Bell | RDW Group, Inc. for Northeastern University Library |
| Merit Award | Dana-Farber Cancer Institute for Charlie’s Story: Thriving after Leukemia and Relapse |