REGISTER — Investing in Video Content: Boom or Bust? – Monday, April 3, 2017 These days, the single most important strategy driving content marketing is video. Why? Because people don’t read anymore – they watch instead. The average consumer is glued to screens for 7 hours each day. How do you make the most of video content[…]
The list of tools, software, and digital resources marketers have at their disposal continues to grow. According to Scott Brinker’s 2016 marketing technology landscape, 3,874 organizations are represented in today’s marketing technology ecosystem, compared to about 2,000 last year and 150 in its inaugural version in 2011. And this graphic represents mostly commercial tools and software, requiring licensing or[…]
Hello everyone! If I have not already introduced myself, I am the Pub Club intern assisting with social media and various projects that come my way. I graduated from Boston University at the end of 2014 and have been helping Pub Club since September 2015. As you all know first hand, PR requires a great[…]
I consider myself a nerd – don’t get me wrong, a cool nerd, but a nerd nonetheless. You see I love all things digital. There’s just so much you can do with the digital technology we have today and at the rate it’s developing, the possibilities and implications are endless. See? NERD. I’ve always looked[…]
Why reinvent the wheel? My colleague Jen Scheer has some great tips for leveraging existing content beyond just rehashing it. Read on! One of the (many) reasons I love my job is that I get to strategize, plan and execute a wide range of marketing programs for a diverse group of clients. But one of my very[…]
The US has over 15 million college students between the ages 18 and 24. They are a tech-savvy group, living with information at their fingertips, and don’t want to feel like they are being “marketed” to. As college marketing professionals are always trying to find new ways to reach out to students and stay connected,[…]