investing in video content does it work or not that is what will be explored in this publicity club of new england program in boston, ma

Investing in Video Content: Boom or Bust?

REGISTER — Investing in Video Content: Boom or Bust? – Monday, April 3, 2017 These days, the single most important strategy driving content marketing is video. Why? Because people don’t read anymore – they watch instead. The average consumer is glued to screens for 7 hours each day. How do you make the most of video content[…]

Marketing Technology Landscape Supergraphic (2016)

14+ Free Tools & Resources for Digital Marketing Professionals

The list of tools, software, and digital resources marketers have at their disposal continues to grow. According to Scott Brinker’s 2016 marketing technology landscape, 3,874 organizations are represented in today’s marketing technology ecosystem, compared to about 2,000 last year and 150 in its inaugural version in 2011. And this graphic represents mostly commercial tools and software, requiring licensing or[…]

The PR Proof Is in The Digital Pudding: Tagging Press Release Links for Better Tracking

I consider myself a nerd – don’t get me wrong, a cool nerd, but a nerd nonetheless. You see I love all things digital. There’s just so much you can do with the digital technology we have today and at the rate it’s developing, the possibilities and implications are endless. See? NERD. I’ve always looked[…]