A look back at past Masters program events organized by the Publicity Club of New England. The Masters Institute is a private, invite-only event for PR practitioners with at least 12 years of experience. These events are free for members and first-time non-members.
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Thursday, May 4, 2017 from 8:00 AM to 10:00 AM (EST) Eastern Bank (265 Franklin Street, Boston) Click here to attend this PubClub Masters Program It’s a brave, new world out there. Consumers don’t just consume anymore. They influence direction, whether marketers like it or not. They have growing and expanded expectations for brands – not[…]
Although they seem like punchlines at this point, “fake news” and “alternative facts” are very real concerns for agencies, their clients, and the media. Social media as an increasing reporting tool, and attacks on the free press, have increased the pressure on traditional news outlets to defend themselves and find new ways to reach their[…]
A recent Publicity Club of New England’s Masters’ Institute asked a very important question plaguing the public relations (PR) industry today: “How do we create the right environment to foster collaboration across different internal functions (PR, digital, creative, marketing, etc.), and make sure that we’re working toward a common goal?” (www.pubclub.org). One of the best[…]
As agencies continue to increase the breadth of their service offerings in order to support clients on a number of fronts, how do we create the right environment to foster collaboration across different internal functions (PR, digital, creative, marketing, etc.), and make sure that we’re working toward a common goal? This was the pertinent question[…]
As one of the true communications leaders, Laura Tomasetti has navigated the disruptive media landscape to 360PR+ into a highly-respected PR agencies. Under her leadership, 360PR+ has been named an Agency of the Year, Best Place to Work and earned honors for creative, breakthrough campaigns. Individually, Laura has been recognized as a PRWeek Champion and[…]
As a marketing and advertising strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. He leads Jack Morton Worldwide’s strategy department, as well as end-to-end strategy for some of the world’s most recognizable brands, including Subway, Liberty Mutual, P&G, Calvin Klein, PUMA, Intel, Fidelity and Eaton Corporation. Ben will[…]
After spending the last year as President Elect of The Publicity Club of New England, I am delighted to officially become President of the region’s most well-known professional organization for PR, communications and marketing professionals. The Pub Club is bigger than ever. This year we have 27 board members including board officers, VPs and members[…]
An accomplished CFO/COO with extensive startup and entrepreneurial experience, Paul specializes in business plan development and execution, strategic planning, accounting, and financial management. He has worked for three firms that were successfully sold: serving as Principal and CFO for SourceOne, Inc. an energy infrastructure and management firm; serving as the VP of Finance and Administration[…]
As a marketer, public relations professional, writer and former PR firm owner, Chuck has helped to put numerous startups on the map. He helped to engineer the rise of Greentown Labs from an unknown collection of clean-tech companies to an incubator overflowing with tenants. He also helped cloud provider ProfitBricks generate headlines that put it in[…]
With 15+ years of experience in the banking industry, Tony has developed extensive expertise in Small Business Banking, which includes commercial financing, deposit banking, and cash management. Prior to joining Eastern in 2013, Tony had successful stints at Citizens Bank and Santander Bank. Additionally, Tony was a Director of Consulting Services in Technology at Fidelity Investments.[…]
Data, technology, and the changing role of the communications professional were some of the hot topics this morning as the Publicity Club brought together a group of panelists for a conversation on the future of PR. Below are some of the highlights of our conversation[…]