Becoming a Data-Informed PR Superhero

When: Tuesday, February 5, 2019 6:00PM – 7:30PM Join Katie Delahaye Paine, a pioneer in the field of communications measurement for three decades, and Chris Penn, a digital and marketing technology expert and sought-after speaker, for a conversation about the heightened role data is playing in the lives of communications professionals. Whether it’s for strategic planning, evaluating[…]

investing in video content does it work or not that is what will be explored in this publicity club of new england program in boston, ma

Investing in Video Content: Boom or Bust?

REGISTER — Investing in Video Content: Boom or Bust? – Monday, April 3, 2017 These days, the single most important strategy driving content marketing is video. Why? Because people don’t read anymore – they watch instead. The average consumer is glued to screens for 7 hours each day. How do you make the most of video content[…]

Five questions with… Ben Grossman, VP, Strategy Director at Jack Morton Worldwide

As a marketing and advertising strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. He leads Jack Morton Worldwide’s strategy department, as well as end-to-end strategy for some of the world’s most recognizable brands, including Subway, Liberty Mutual, P&G, Calvin Klein, PUMA, Intel, Fidelity and Eaton Corporation. Ben will[…]