Tips for Networking at a Holiday Party

It’s that time of year. Sleigh bells ring (or Salvation Army bells, at least), both halls and malls are decked, and you’re tearing your home apart looking for your ugly sweater because the invitations to various Christmas/Festivus/holiday parties are pouring in. While you may count on knowing most of the fellow guests at the parties[…]

Event Recap: Creating an Environment Where Collaboration Trumps Tension

As agencies continue to increase the breadth of their service offerings in order to support clients on a number of fronts, how do we create the right environment to foster collaboration across different internal functions (PR, digital, creative, marketing, etc.), and make sure that we’re working toward a common goal? This was the pertinent question[…]

Five questions with… Ben Grossman, VP, Strategy Director at Jack Morton Worldwide

As a marketing and advertising strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. He leads Jack Morton Worldwide’s strategy department, as well as end-to-end strategy for some of the world’s most recognizable brands, including Subway, Liberty Mutual, P&G, Calvin Klein, PUMA, Intel, Fidelity and Eaton Corporation. Ben will[…]

New Strategic Communications Certificate from Salem State

Working in public relations in the Boston area, I sometimes take for granted the breadth of education opportunities available to us. Not only do we have rich programming from our own Publicity Club and PRSA chapter, but we also have master’s degree options from multiple colleges/universities. For those of you who want more than a one-night event,[…]

Five questions with… Mark Stephenson, Head of Brand Communications and Digital, Philips North America

A leader in corporate communications, Mark focuses on integrating the communications department together with operations and other functional areas that help to drive organizational performance and achieve business results. Mark holds broad international experience recognized for creating innovative outreach programs targeting both external and internal stakeholders that successfully results in a positive impact to corporate[…]

Five questions with… Ed Cafasso, Senior Vice President of Corporate Communications, Winn Companies

A leader in corporate communications, Ed leads the Winn Companies’ efforts to captivate and engage stakeholders critical to the company’s continued success and growth; maximize brand recognition; and, support employee engagement. Ed holds a strong background in strategic corporate communications and public relations, both from the in-house and agency side, and specializes in reputation management[…]

Future of PR: How corporate communications and the industry landscape are driving innovation and change

                    Data, technology, and the changing role of the communications professional were some of the hot topics this morning as the Publicity Club brought together a group of panelists for a conversation on the future of PR. Below are some of the highlights of our conversation[…]

The PR Proof Is in The Digital Pudding: Tagging Press Release Links for Better Tracking

I consider myself a nerd – don’t get me wrong, a cool nerd, but a nerd nonetheless. You see I love all things digital. There’s just so much you can do with the digital technology we have today and at the rate it’s developing, the possibilities and implications are endless. See? NERD. I’ve always looked[…]