The PR Proof Is in The Digital Pudding: Tagging Press Release Links for Better Tracking

I consider myself a nerd – don’t get me wrong, a cool nerd, but a nerd nonetheless. You see I love all things digital. There’s just so much you can do with the digital technology we have today and at the rate it’s developing, the possibilities and implications are endless. See? NERD. I’ve always looked[…]

Five questions with… Jonathan Yohannan, Director of Public Relations at Panera

An expert in corporate social responsibility strategy and communications, Jonathan specializes in turning business issues and commitments into brand opportunities. He keeps Panera abreast of emerging issues, engages with stakeholders and communicates the company’s commitments to its various audiences. Prior to Panera, he worked with with clients such as eBay, General Mills, Inc., Johnson &[…]

Five questions with… Reed Bundy, Director of Corporate Social Responsibility at Constant Contact

One of our area’s experts in Corporate Social Responsibility, Reed runs Constant Contact’s philanthropy, sustainability, and community engagement programming, enabling the company and its key stakeholders to more effectively support nonprofits, social enterprises, and small businesses. Reed served as a panelist for the Publicity Club’s recent Masters’ Institute event covering Corporate Social Responsibility. Designed for senior-level corporate[…]

5 Strategies to Get Executives Engaged and Excited about Twitter

My June 2014 blog post focused on why executives should get involved with Twitter and how Twitter-savvy business leaders can help increase brand recognition, find talent and more.  In this post, I would like to outline key strategies that will empower executives to use Twitter as a business tool as well as position them as[…]

Slow Down. No One is Sitting Around Waiting for You to Tweet and Other Learnings on Capturing Rogue Social Media

On November 4, the Publicity Club of New England and PRSA Boston co-sponsored “Social Media Gone Rogue” at Boston University.  Social media has become a mainstay of corporate communications programs with recommended outputs and turnkey responses. Despite trying to regulate this new and evolving form of communication with dedicated social media managers, content planning programs, listening[…]

speed pitch

Where there’s Smoke, There Needs to be Communication

In the past three weeks, I have been involved in two events related to fire. The first involved an emergency at my daughter’s middle school.  At 2:15 pm on a Friday, all parents in our town received an automated phone message regarding an ‘incident’ at the middle school that lead to a full evacuation. While[…]

Working for You! New Writing Workshop and Membership Renewal Update

Hello! We hope that you are enjoying the lazy days of summer, finding time off to recharge for an active fall. Since you last saw us at the Bell Ringer Awards, the Publicity Club of New England has been busy gearing up for our new programming season and wrapping up a big success from 2014![…]