Interview with 2016 Crystal Bell Lifetime Achievement Award Winner, Phil Nardone

2016 Crystal Bell Lifetime Achievement Award Winner  – Phil Nardone Linkedin  Twitter Congratulations! As the winner of the John J. Molloy Crystal Bell Lifetime Achievement Award last year, what did this award win mean to you personally? When you’ve been in the PR industry for as long as I have, it’s extremely touching to be recognized by[…]

Authenticity, Audience and Budget – Panel on Video Content Discusses What’s Most Important

By the end of this year, video will account for 74 percent of all content on the internet. If that’s not enough to convince that that you should have a video strategy, then maybe the fact that using the word “video” in an email subject line boosts open rates by 19 percent. Currently, there is[…]

investing in video content does it work or not that is what will be explored in this publicity club of new england program in boston, ma

Investing in Video Content: Boom or Bust?

REGISTER — Investing in Video Content: Boom or Bust? – Monday, April 3, 2017 These days, the single most important strategy driving content marketing is video. Why? Because people don’t read anymore – they watch instead. The average consumer is glued to screens for 7 hours each day. How do you make the most of video content[…]

Masters’ Institute Fosters Real Discussion on Fake News

Although they seem like punchlines at this point, “fake news” and “alternative facts” are very real concerns for agencies, their clients, and the media. Social media as an increasing reporting tool, and attacks on the free press, have increased the pressure on traditional news outlets to defend themselves and find new ways to reach their[…]

Bell Ringer late submission deadline has been extended to Friday, March 10 at 5 pm ET.

The most anticipated time of the year is here… it’s awards season! And we’re not just talking about Hollywood. The Publicity Club of New England’s 49th Annual Bell Ringer Awards are now open for your submissions. Now’s the time to reflect on the work you’ve completed for clients or your company and submit your entries[…]