I consider myself a nerd – don’t get me wrong, a cool nerd, but a nerd nonetheless. You see I love all things digital. There’s just so much you can do with the digital technology we have today and at the rate it’s developing, the possibilities and implications are endless. See? NERD. I’ve always looked[…]
However, one thing that hasn’t changed is how PR firms manage relationships, the life blood of a PR firm. Generally speaking, all relationships are managed in Excel spreadsheets, rather than in a CRM.
By Maryanne Keeney, Principal of MKPR, LLC, (www.mkpr.com, @Mayne) and Loring Barnes, APR, Founder of Clarity Group (www.claritygroup.com, @loringbarnes). No robots were involved in creating this content. Will robots be the future of journalism? Before you discount that proposition consider this: the LA Times and AP have already incorporated robots into their news reporting operations.[…]