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Judy Smith, founder and president of Smith & Company recently spoke at the Massachusetts Conference for Women. For those who are not familiar with Smith, she is the real-life inspiration for Olivia Pope on the ABC series Scandal. I joined the packed session to learn about Crisis Management from the leading expert, who inspired the[…]
In the past three weeks, I have been involved in two events related to fire. The first involved an emergency at my daughter’s middle school. At 2:15 pm on a Friday, all parents in our town received an automated phone message regarding an ‘incident’ at the middle school that lead to a full evacuation. While[…]
October 9th – Think Pink social at Beantown Pub with guest speaker Anne Morris, CEO of Susan G. Komen Massachusetts Click here to register: https://pubclubsocial.eventbrite.com October is Breast Cancer Awareness Month and the Publicity Club of New England has joined forces with Susan G. Komen Massachusetts to help spread the word! On Thursday, October 9th,[…]
By Christopher Penn, Guest Blogger Last week, I posted a bit about my thoughts around measuring the ROI of PR by estimating the value of the audience PR creates. In case you missed it, the short summary of how to estimate the ROI of PR works like this: At the bottom of every funnel is[…]