Why reinvent the wheel? My colleague Jen Scheer has some great tips for leveraging existing content beyond just rehashing it. Read on! One of the (many) reasons I love my job is that I get to strategize, plan and execute a wide range of marketing programs for a diverse group of clients. But one of my very[…]
It’s that time of the year again here in Boston. The bed bugs that were nestled from their perches during Allston Christmas have all now re-settled into new homes for another year of sleepy affairs, the leaves are crisping to a burnt sienna just along the edges and the Pub Club of New England meets[…]
By Maryanne Keeney, Principal of MKPR, LLC, (www.mkpr.com, @Mayne) and Loring Barnes, APR, Founder of Clarity Group (www.claritygroup.com, @loringbarnes). No robots were involved in creating this content. Will robots be the future of journalism? Before you discount that proposition consider this: the LA Times and AP have already incorporated robots into their news reporting operations.[…]
Written by Brooks Wallace Ranked as one of the world’s most stressful jobs for good reasons, public relations is not for everyone. I often think back to college, wishing someone had explained that because of my strengths and weaknesses, a career in “blank” would be perfect for me. Didn’t happen. Here are some tips to figure out[…]
Hello! We hope that you are enjoying the lazy days of summer, finding time off to recharge for an active fall. Since you last saw us at the Bell Ringer Awards, the Publicity Club of New England has been busy gearing up for our new programming season and wrapping up a big success from 2014![…]
By James Young, Guest Blogger Anyone with extensive academic or professional writing experience has been warned about the hazards of using clichés. In the world of tech PR, we’ve explained why jargon and mumbo jumbo in particular are more common than they should be. The cliché is a distant cousin. One journalism professor of mine thought so little of[…]