Leading Inter-Departmental Collaboration by Leveraging Social Media Expertise by Kirsten Whitten

A recent Publicity Club of New England’s Masters’ Institute asked a very important question plaguing the public relations (PR) industry today: “How do we create the right environment to foster collaboration across different internal functions (PR, digital, creative, marketing, etc.), and make sure that we’re working toward a common goal?” (www.pubclub.org). One of the best[…]